How to innovate and have a difference for your clothing store
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With the ease of the digital age, there is a considerable increase in the amount of new companies in the market. With this growth, there is more competition. This leads to the need to develop new strategies to create a competitive edge and be able to stand out from the crowd to attract and retain new customers.
One of the most chosen fields by those who enter the business world is virtual stores, thanks to the fact that it doesn’t need a physical space. Clothes, accessories, shoes and the like: on the internet, there is something for all tastes without even leaving the sofa.
Despite so many possibilities, entrepreneurs need to build their brand and define their differential for a clothing store. This is what will lead the customer to choose his store among the other options.
In the case of clothing stores, competition is even greater. Therefore, before starting, it is necessary for the entrepreneur to carry out a market study to understand what the consumers’ needs are, what they are really looking for and how much they are willing to pay.
With that defined, it’s time to get down to business! In this post you will find tips that will help you create a differential for a clothing store and gain customer preference. Follow it below!
Qualify the employees
Ensuring that the team is well-trained, aligned and able to provide excellent customer service is the first step towards success. After all, employees are responsible for transmitting the brand’s principles. Reinforce the importance of service standards, cordiality and correct use of the Portuguese language.
In addition, invest in training and qualification of professionals. Thus, it is possible to ensure that customers always receive the best service. Keep in mind that this makes all the difference, even more so when it comes to a digital world full of automatic and superficial responses.
Invest in social media
Social media is used by millions of people every day. Therefore, it is important to be present in these spaces so that the brand is seen and remembered. Facebook, Instagram and Twitter are some of the most popular social networks, but before choosing which ones to use in your venture, consult your audience.
Study the features of each one and identify the most suitable ones according to the company’s marketing plan. Then invest in publications that speak the target audience’s language. In addition, bet on clear images, with good resolution and that convey the company’s value.
Besides, it’s worth having a blog with style tips and news from the fashion world. One idea is to create looks similar to those used by celebrities with pieces available in your store.
Be creative
Consumers are tired of most of the same — to avoid this, get creative and innovate. Explore new ways to present the product, use different, funny and attention-grabbing mannequins. Furthermore, the main thing: always offer the best!
All of this helps to add value to the brand and allows them to offer not only products, but a unique shopping journey. After all, the same product can be purchased in several stores, but the differentiated customer experience is not available in all of them.
Offer custom packaging
When buying online, the first contact with the product is through the packaging in which it comes. So, to ensure the best experience from the first moment, it is essential to invest in personalized packaging that highlights the brand.
One of the biggest advantages of this action is the infinite possibilities to be explored. Packaging represents much more than the material that surrounds the goods during transport: they are a way of disclosing the company’s name and customers tend to be very attached to these details, especially when they are made of reusable material.
Pay attention to the after-sales
Just as important as the customer’s first contact with the brand is how they feel after the purchase is completed. Show that he’s not just another one and that the company really cares about his shopping experience, his satisfaction and his opinion.
A good idea is to send a note with the order to ask what the buyer thought of the product and ask them to share their opinion on social media with a personalized hashtag. This is a great way to promote your brand’s products and be able to reach many people with satisfied testimonials from real customers.
Request feedback
It is very important for the company to receive feedback from customers, regardless of whether they are positive or negative. For this, one of the most common options is the online questionnaire, in which customers can quickly and simply give their opinion on what they thought of the purchase.
If you feel it is necessary, offer a reward as a token of appreciation for taking the time to answer the questions. Good ideas include a surprise gift with the next purchase or a unique discount code.
Evaluate the competition
Studying the competition, knowing what they offer, what are their strengths, where they are lacking and the customers’ opinion about them is very important. This way, it is possible to identify in which aspects your business can improve to be more competitive and how you should invest to meet the unmet needs of consumers.
Always offer more
Fulfillment of what is promised and good service are essential, as this is the least expected of a serious company. Furthermore, it is important to exceed expectations. Invest in gifts for commemorative dates, special treats on the client’s birthday, points program, sweepstakes, promotions, etc. Finally, look for alternatives that arouse the customer’s feeling of surprise.
Entrepreneurship is full of opportunities, but it is important to know how to use them in favor of your business and always be open to new ideas. The differential for the clothing store is essential to guarantee customer loyalty and satisfaction, as competition grows more and more.
Now that you know how to stand out, learn to do good market research.
Check more articles in our categories Fashion & Looks & Luxe et encore 90s Outfits.
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