clothing store decor
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Reading time: 6 minutes
when we talk about clothing store decor we have to take into account, first of all, the style of the store and the customers. Furthermore, there are some important details that can facilitate the sale of your products and make the customer more comfortable in the store. And which owner doesn’t want this?
So check out these tips from clothing store decor for you to compose the look of your store and win even more customers.
Tip 1. Separate store decor from home decor
Even though the store talks a lot about the owner’s style, it shouldn’t be an extension of your home. The store must have its own identity, which is recognized by the customers who identify with it. So, avoid putting personal items on the counter or cash register and family photos hanging around the room. The customer must feel at home and not in the store owner’s house, agreed?
The next step is to leave the store as clean as possible and start decorating based on the colors of the brand’s visual identity (logo and promotional materials). Always base your logo on if you have any doubts about the colors and type of letters you should use to communicate your store.
Tip 2. Prioritize your customer’s comfort
If your customer feels comfortable in your store environment, the chances of him spending more time looking at clothes and shopping are much higher, naturally. So, invest in armchairs and beanbags – which are also useful for companions – spacious and comfortable dressing rooms, space to touch your clothes (because just looking is never enough). In addition, plants and wood manage to bring a little home to the environment. Here’s the tip.
In the photo: similar options – Splendor Pendant Chandelier
Tip 3. Tasters apart
In a clothing store decor, the tasters have, without a doubt, a prominent place. It’s more than the place where the customer tries on the clothes, it’s where he decides whether to buy them or not. In the dressing room, he acquires an intimacy with the pieces, analyzing what he can use, among the pieces he already has, in short, it’s a very important place for him and for the store owner.
For all that, if your store has a great movement, the ideal is to offer a large number of dressing rooms, so that no one has to wait too long or feel pressured to try on clothes quickly. Nobody likes that, do they? In addition, it is essential that the dressing room has a place to hang the pieces and organize them. A bench or chair is also suitable for support or seating. Also invest in large mirrors. If you want to make a difference for your customers, a different idea is to put panels or wallpaper on one of the changer walls. Imagine if the customer likes and takes selfies on the spot? It’s all good for your brand, isn’t it?
But any idea must be thought through with your customer’s eyes so that there are no communication errors.
Tip 4. Assembled Looks
Often, customers don’t want to spend a lot of time choosing pieces to put together a look, it really takes time and work. With that in mind, if you have space, assemble and expose as many looks as possible with your store’s clothes, including accessories, which are usually hidden and not seen. In addition, the assembled looks give a special touch to the store decoration. Remember that when in doubt, we don’t buy anything.
Another tip is to put some pieces in these looks that you haven’t sold for a while, because that way the chances of selling are much greater.
If there is no space to compose the looks and display them, organize the clothes by tone. This facilitates the choice of items for the customer and makes the store prettier.
Tip 5. Frames and Images
It is very important that the store communicates, through decoration, its purpose and mission to customers. For example, if you have a sportswear store, decorate your store with boards or stickers with pictures of people exercising and healthy, beautiful people. If your store is a women’s clothing store, decorate it with images of beautiful, happy women, women with attitude.
In the photo: similar options – Livanto pendant and Pending Story
Tip 6. Style in furniture and walls
Knowing your customer well is halfway to the success of your clothing store decor. The “face” of your store should look like the “face” of your audience. For example, in menswear and clothing stores, if the customer is modern and cool, the walls can be exposed brick, with plaster and exposed pipes, the furniture can be dark and industrial-style, in short, these are just a few ideas for you to think.
Bonus Tip: Offer your customers advantages through your store
- Put the Wifi password well exposed, because the longer your customers stay in the store, the better for you, unless your store has the objective of volume and not quality of purchase.
- Offer specific spaces and small treats for your clientele, even for those who aren’t shopping for the day, such as: breastfeeding space, changing room in the bathroom, waiting lounge, bar and cafeteria (or a good coffee and a good drink), space Kids to entertain children, among other services.
Of course, it all depends on the space your store has and your target audience. But always be aware of your customers’ needs, which in itself is a great advantage over the competition.
So, get to work and that your clothing store decor become even more beautiful and functional for your customers!
Good sales and see you next time!
Find more articles in our categories Fashion & Looks & Luxe et encore 90s Outfits.
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