9 tips for your online clothing and accessories store
Last updated on July 10, 2016 by Successful Ecommerce Copywriting
Clothing and accessories are one of the most common choices for those who create a Virtual store and starts selling over the internet. And no wonder: in recent years, research indicates that these are the two most profitable niches in the ecommerce Brazilian.
Those who work with clothing and accessories also have other advantages at hand: these products sell all year round, have uncomplicated logistics and allow you to structure a relatively cheap stock.
We prepare a contents special for those who already have a clothing and accessories store and want to increase profits at the end of the month. Check out our tips!
Tips to make your online clothing and accessories store sell more
Here are some simple steps that can directly impact your sales at the end of the month:
1 – Betting on excellent quality photos
Whenever a user accesses your Virtual store, he is not looking for a product, but for the experience of wearing his pieces and feeling good about it. So that’s an aesthetic experience.
If you’ve decided to work with clothing and accessories, you need to invest in aesthetics, and one of the best ways to do that is to invest in excellent quality photographs.
By the way, this is a tip that works for all virtual stores, but the need is even more accentuated when we are talking about the fashion niche.
Provide high definition images (with zoom available), shoot from multiple angles, show off textures and do everything to make your customer’s mouth water!
Enjoy the best angles of your product
2 – You need a model
Of course, in the beginning we need to save, but some investments are really worth it! This is the case, for example, when hiring a model to photograph wearing the items in your store.
By providing images of clothes and accessories being used by a model, you have more possibilities to stimulate your consumer’s desire.
See more: How to get quality photos even without a camera?
Determine the physical characteristics of your model according to your target audience.
Note: Out of money? Invite a friend to pose! The most important thing is not to give up a model when presenting the pieces to the public.
3 – Bet on a spread
There are many clothing and accessory stores out there, how do you differentiate yourself from your competitors? It may not be easy to create differentiators, but you need to think about it seriously.
Exclusive prints, differentiated service, thematic lines, everything goes when making your brand more valuable in the eyes of the consumer.
4 – Delivery experience
When your customer makes a purchase, he usually waits with anticipation for the moment when the product will finally reach his hands. But it is necessary to go a little beyond conventional delivery!
Provide a differentiated experience at this long-awaited moment. Make the customer feel special! Personalized stickers, discount coupons, freebies, sophisticated packaging all contribute to creating a more intense experience at the time of delivery.
By doing this, you can be sure that on future purchases that consumer will remember you!
5 – Have a first-rate service
If you’re on social media, you’ve probably noticed that humanized service is a trend among large companies.
So, bet on social media that is responsible and at the same time stripped down. Answer customer queries as quickly as possible, try to solve problems that may arise and, above all, show that you care!
Read more: How to set up a successful ecommerce?
6 – Keep an eye on trends
Anyone who works with fashion must always be on the lookout for new trends. It is important to be aware of which prints, colors, fabrics and formats are selling the most at any given time of year.
If you have one ecommerce of custom t-shirts, for example, this tip can be even more important.
Overnight, some “memes” from series and movies emerge and end up making a lot of noise on social media throughout the year. How about using the occasion to create a fun new print and earn more?!
Credit: Two Pink Canaries
7 – Describe the product very well
When cataloging the products on the website, it is necessary to describe them in the best way possible in order to solve the main doubts of consumers. In addition, you can also bet on creative and funny names for your products, thus building a more empathetic communication with the public.
8 – Organize the products
Another very important step is the organization of products on the website. Create thematic lines, sections or any other organizing logic. For example:
movie t-shirts
rock t-shirts
Wooden Bead Bracelets
steel bracelets
or
swimwear
plain t-shirts
shirts
Jeans pants
This makes the purchase process much easier, as it takes the user directly to the product of their choice.
Remember: the average internet user is known for not having a lot of patience when browsing a Virtual store. Therefore, arrange the products in the simplest and most intuitive way possible!
9 – Work your remarketing
If you still don’t work remarketing your Virtual store, you need to start considering that you are missing out on good opportunities.
In case you didn’t know, remarketing is a service offered by Google Adwords so that you can recover customers who accessed your site but didn’t complete the purchase.
Get to know Ecommerce in Practice
You liked our suggestions to improve your billing ecommerce of clothes and accessories? So now it’s time to understand more about how a Virtual store Of success!
Tired of trying to do everything yourself? Discover Ecommerce in Practice, the blog with the best contents pathetic about ecommerce from Brazil. There you will find exclusive articles that will show you how to create and manage a successful ecommerce in 6 steps.
It is also important that you be part of our VIP LIST, through which we will send you, daily, contents specials on how to structure and boost your sales Virtual store.
Find more articles in our categories Fashion & Looks & Luxe et encore 90s Outfits.
Thanks for visiting we hope our article 9 tips for your online clothing and accessories store
, think about share the article on Facebook, instagram and whatsapp with the hashtags ☑️ #tips #online #clothing #accessories #store ☑️!
