How to choose a name for your clothing brand – TheLittleList – Your daily dose of knowledge & Curiosity

How to choose a name for your clothing brand
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The fashion market in Brazil has gained strength in recent years, with the increase in the purchasing power of Brazilians. Increasingly as garments enter the priority list of consumers – even though the crisis has affected the country from 2013 onwards.

Fashion is such a significant market that it has become one of the most important segments for the national economy.

As a result, many entrepreneurs decide to invest in clothing brands – whether in apparel or retail. Branding is the first step in making your dream come true.

Along with that, comes One of the most important steps: choosing a name for your clothing brand. It is essential that the chosen name represents the brand’s identity and attracts the public’s attention, isn’t it?

7 tips for choosing the name of your clothing brand

Let’s follow along with some important tips to decide which will be your brand’s calling card: the name. Let’s go there?

1. Brainstorm

First of all, it is necessary get the ideas out of your head and put it on paper . All go by writing the names that you like or that suit your business. If you have the help of your friends and family, suggestions may come! No wonder this process is called brainstorming (brainstorm) .

Once you have a list of several names, it’s time to start selecting the most interesting ones for your clothing brand.

2. Think of original names

When it comes to differentiating yourself in the market, nothing needs to be as original as your brand name. It’s the name that will catch the public’s attention and make consumers remember your business.

Never create a name too similar to a brand that already exists. For example: “Luis Viton” is very similar to the French original Louis Vuitton. In addition to being a wrong choice, you could take a beautiful suit from the European brand for using a “Brazilianized” name that is almost a copy of the other. Try to pick names that you haven’t seen anywhere yet – even if it’s from another segment!

3. Bet on short, easy-to-remember names

Choosing a short name is a good strategy for your audience to quickly memorize your clothing brand. Acronyms are also welcome! Another tip is prevent your brand name from being difficult to spell or pronounce.

If you want to choose a name in another language, if pronunciation and writing are easy and if the word is known by Brazilians. Example: “Legal” (Legal, in Portuguese).

Oh, your first or last name (or both together) can also be used for your brand . Who never dreamed of having a brand with their own name, such as Giorgio Armani!? Chic, huh?

4. Think about the target audience

If your audience is children, there’s nothing fairer than choosing a name for your clothing brand that has to do with children, right? The same goes for women’s and men’s clothing. Imagine a men’s clothing store called “Beautiful”. It doesn’t match the target audience. Then, worth your common sense.

If you intend to reach all audiences – male, female and children – choose a name that is more general. Example: “Loja Catarinense” (this is an example, ok? It does not mean that this name is available for use).

5. Know your competitors

To stand out in your industry, you need to know your competition. Not only keep track of what they’re doing, but understand how the public behaves in relation to other brands.

Do a research on the profile of similar brands and try to differentiate yourself as much as possible when choosing your name. For example: Adidas bets on sportswear, so it is very natural to differentiate itself from the Colcci brand, which features more casual clothes.

6. Check that the name you have chosen is not a registered trademark.

Imagine choosing an awesome name for your clothing brand and then creating a logo, building a website and even a storefront, and suddenly you find that the brand already exists?

To find out if a brand legally exists, it is not enough to search for the chosen name on Google. You must also choose a name that has not been registered and protected by another company.

In Brazil there is an agency that regulates the registration of trademarks and patents, the INPI (National Institute of Intellectual Property). The institute makes available for public consultation the trademark registrations that already exist and also those that are in progress.

However, your search for trademarks on the INPI website must be judicious, taking into account the logo and full name, as well as prefixes and various combinations.

7. Check the name at the Board of Trade

After carrying out the search for trademarks at the INPI, you also need to check if the name already exists on the website of the Board of Trade of your State, the body responsible for recording activities related to business companies.

Many entrepreneurs look for inspiration in brands that already exist and are successful with the public. But be careful for the name not to be too similar to brands already registered. Then check out a list of familiar names, which can be a headache if you create a very similar brand. See below.

Famous fashion brands – from A to Z

Marks with A

adidas
Asian
Armani
Alexander McQueen
Azzaro
alaia
Avant Toi
Abercrombie & Fitch
atlantis
Alexander Wang
Arnette
angelina
ailanthus
Amber
airmail
animal
the brand
Aramis
alchemy
Amapô
fresh water
Adriana Barra
Amir Slama
shoulder
Allora
aleatory
Anna Flynn
Ana Hickmann
High spin
Adieu Paris
Armani Exchange
America & Beyond
ANTI SOCIAL SOCIAL CLUB
art school

Brands with B

balmain
Billabong
Benetton
Balenciaga
Bless
Burberry
beagle
Brigitte
Banana Republic
Bvlgari
Bionda brown
blue man
Bonjour
Deluxe Bazaar
Biotype
Bob Store
Body for Sure
STEW

C-marks

celine
chat
Calvin Klein
cat
class
Columbia
career
Custom
Carmine
Colcci
Chiara Bertani
Coke
Carolina Herrera
carpe diem
Cristófoly
cat kidston
Maritime Company
Cappodarte
Canton
Channel
Cris Barros
Chilli Beans
knight
Can Can
Camila Klein
Costanza Pascolato

Marks with D

Diesel
Dolce & Gabbana
DKNY
Dirk Bikkembergs
Duvets
DVS
Daslu
diamond
Dior
A.D
dragon
Disney
Dr. Martens
uneven
Diadora
sweet life
Del Toro Shoes
devote
doc dog
Dzarm
Dumont

Marks with E

Armani
etro
Emilio Pucci
element
Ermenegildo Zegna
everlast
Ellus

Marks with F

fendi
Fedeli
Fred Perry
falke
Fossil
Flexfit
Ferrari
Row
Forum
festina
Fratelli Rossetti
finamore
Frankie Morello
farm
Filippa K
Filson
folk

Marks with H

Hugo Boss
Hurley
Havaianas
Hi-Tec
Hunter
head
Hackett
HTC
Haider Ackermann
Harley-Davidson
Henrik Vibskov
homecore
Hale Bob
House of Holland
hope
Hanes
Happy Socks
hang loose
Hollister
Hering
Helena Bordon

Marks with J

Jansport
Joy
Jack & Jones
John Galliano
John Richmond
John Varvatos
Jacob Cohen
Jimmy Choo London
John John
Jurassic Park
Jo Malone London

Marks with K

kappa
Karl Lagerfeld
Kate Spade New York
Keds
Kenzo

Marks with L

L’autre Chose
lacoste
Perfume Launches
Le Lis Blanc
Lenny Niemeyer
Levi’s
Lez to Lez
Lynx
long island
Lucy in the Sky
Luiza Barcelos
loup
Moonlight

Marks with P

prada
Paul & Joe
Puma
Pierre Cardin
Paul Frank
purple
pineapple
Pop Up Store
Paula Torres
Plie
puket
Praetorian

marks with Q

Q&A
Q&Q
queen
queens
Quiksilver
quintess
Quiz

Marks with R

Roberto Cavalli
Ralph Lauren
Rene Caovilla
Roxy
Rip Curl
Reebok
Rag & Bone
Reef
replay
Raphaella Booz
Ramarim
Rafarillo
Reserve
Reinaldo Lourenço

Marks with S

Stella McCartney
Salvatore Ferragamo
Sigerson Morrison
Samsonite
Schiesser
swatch
Seven 7
Sommer
Shoulder
smart
Staub
Silit
Santa Lolla

T-marks

bat
TIG
Tiger T. Tiger
Timberland
Tom Ford
Tommy Hilfiger
Tommy Jeans
Track & Field
triton
Triumph
Triya

U marks

USPolo Association
unlimited
Unlimited
urban
Urban
urgh
Ursula Conzen

Marks with Z

Zara
zanini
Zanone
Zapalla
Zaxy
Zero
Zimmerman
Zoomp

The name I chose has already been registered. What do I do?

Simple: choose another name. According to the Industrial Property Law (Law 9,279/96) the priority of the trademark belongs to whoever requested registration first on the INPI website.

In order not to fall into this trap, the tip is: never create the company before researching the brand name at the INPI.

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And you, have you already chosen the name of your future clothing brand? Tell us in the comments!

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