Clothing store advertising phrases
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Are you the type of women’s clothing retailer that is concerned with strategies and ways to promote your store?
If you still don’t invest in advertising the clothes you buy for resale, know that you are missing a huge opportunity to boost your sales.
After all, in addition to adopting a visual identity according to the purpose and style of your brand/store, advertising your clothing business with high-level and relevant content and impact phrases (as in Content marketing strategies, for example) can be a determining factor in your success!
Creating a slogan, logo and promotional phrases are tasks that will make the communication of your business more assertive, attracting attention and, consequently, more customers and sales.
So, you might be asking yourself: how do you create catchy phrases? Where to get inspired? What clothing store advertising phrases can I use or reference?
These answers and other tips on the topic, you can find exactly in today’s post!
Follow it below!
The importance of having catchy slogans and a catchy slogan for a clothing store
One of the most significant factors, when we think about advertising phrases and slogans for those who undertake in the women’s fashion segment, is the highlight.
Yes, after all, your phrases and slogan will differentiate your work from others. It is a way to establish a “link” with customers, who will soon identify your business.
By the way, you over there, do you know what defines the concept of slogan?
We can roughly define a slogan as a phrase that is both capable of attracting the attention of your audience and representing a brand. A saying that promotes the identification and memorization of the products and services provided by the company, or in our case, the store.
If you are aware of the need to differentiate yourself and want to set your clothing store apart from competitors, it is essential that you seek to study your audience as much as possible.
In addition, you can be inspired by successful phrases, which have already had great results. But beware: being inspired does not mean copying. The idea is to search as much as possible for relevant phrases in the women’s fashion segment, and from there, use them as a reference to create phrases for advertising and marketing for your own store.
For those who have never done this, it might seem difficult, right? But make sure you can put the essence of your work, your store, and phrases that will make people identify, get to know your store and products, and of course, buy from you.
Regarding the slogan, there are still some tips that can help you format the one that best represents your store.
In addition to being creative, he/she can/should follow some characteristics, in order to be assertive, such as:
- Be very easy to read, very simple;
- Fix in people’s memory;
- Be short;
- Something fun, funny;
- Match your store name;
- Convey a positive, cool, important message.
Do you want to see some examples of famous brand slogans so that you can practically understand all the above? So check out the following list that we’ve prepared for you:
- Nestlé – “Stop the world I want Nestlé”;
- Bis – “Whoever asks for one, asks for an encore.”;
- Hellmann’s – “The real mayonnaise.”;
- Elma Chips – “It’s impossible to eat just one.”;
- Axe – “The first impression is what remains.”;
- Melhoral – “To stay cool, take Melhoral.”;
- Volkswagen – “You know, you trust.”;
- Skol – “The beer that goes down round.”;
- 51 – “A good idea.”;
- Doril – “You took Doril, the pain disappeared.”;
- Valiseere – “The first bra we never forget.”;
- Dreher Cognac – “It worked hard, have a Dreher.”;
- Caixa – “You come to Caixa too, come!”;
- Havaianas Sandals – “Everyone wears it.”;
- Marisa – “From woman to woman.”;
- “There are things that money can’t buy. For all others there is Mastercard.”
What to do to build clothing store slogans?
If we stop to think about the incredible power that the word has, especially in the current context and in prospecting for customers, you will certainly ask yourself:
“What do I have to do to create great phrases and capture my customers’ attention and preference?”
Check out the script that the Skenn team created to help you on this mission:
- Always be aware of what is happening
You know that “meme” that went viral? Or that subject that is booming on Twitter, Instagram and other social networks? It’s always interesting to stay tuned in to what happens. You can often create a phrase and advertisement based on that and use it to gain attention. But without pushing the envelope, always analyzing the relationship with your brand, right? Enjoy the moment!
- Identify your audience to see how they communicate
Your phrase needs to “speak your audience’s language”. Therefore, it is essential that you know who you are communicating with.
For example, are your customers younger? Do they speak some kind of slang or “fashionable” language? Or are they more traditional and conservative?
This is information that you need to have so that, when creating slogans and advertisements, your message is understood by them.
With this, you will create a good connection and empathy with the audience and will be successful in communication.
Everything that surprises, everything that innovates, attracts attention. How about investing in innovation and adopting the surprise factor in your advertising phrases for clothing stores?
Some suggestions and inspirations for phrases and slogans for women’s clothing stores
The Packaging Lib website (LINK) gathered some phrases he found on the internet, which can serve as an example and reference in the creation of advertisements for his clothing store. Check out the list below:
“Loyalty program: for every X points, get X% off the purchase”;
“All products selected by real X!”;
“Settlement: 50% OFF”;
“Inventory burning: last units!”;
“Progressive discount: for each product, pay X% less when purchasing”;
“The dresses are an example of elegance and charm, but you need to be careful not to neglect. Protect without losing your eyesight!”;
“There are shoes that go with everything, even with that old and torn sweatshirt, but know how to choose the right occasion for that.”;
“Quality is our Fashion;”
“Unmissable promotion: the best-selling product in our store with X% discount!”;
“Win an exclusive gift on purchases over X reais”;
“For some, a fad; for others, a lifestyle”;
“Smart clothing for everyday life”;
“Get dressed in what you feel most comfortable with. Please yourself and not society”;
“Choose accessories that match at least one piece of clothing you’re wearing”;
“Fashion is nothing without people”;
“Life is a party, dress like this.”;
“Be your own label”;
“Fashion is making you feel comfortable”;
“A true style never dies”;
“For demanding women;”
“Taking care of your body”;
“New ideas that arrive daily;”
“Younger people tend to abuse creativity, and if you’re that type, use it wisely. Be stylish and create your own fashion!”;
“Life is too short to wear boring clothes.”;
“Life isn’t perfect, but your clothes can be.”;
“Feel sexy every day.”;
“Get dressed in what you feel most comfortable with. Please yourself and not society.”
As we have seen, they are popular phrases that generate identification with the public and that we can, in a way, even consider “public domain”, right?
But, as we said, the most interesting thing is that you can create personalized phrases, with your way and with the face of your store.
Clothing store advertising phrases: keeping an eye on the calendar
As a women’s clothing retailer and retailer in the fashion segment, you know that the calendar is one of the best allies when it comes to selling. After all, special and commemorative dates always show a certain commercial appeal.
Women’s Day, Mother’s Day, Secretary’s Day, Christmas, in short, we have many dates that you can use as a sales pitch.
Therefore, create special phrases related to these events and with that, draw the attention of your customers. Have you thought about the Mothers Day, for example?
“Your mother may have many styles, but for you she is unique.”
“After you, the best gift for your mother is here.”
With the advertising phrases created, invest in publicizing them. Campaign, and put everything on your business’ online channels.
Invest in:
- List of clients for sending email marketing;
- Post on social media;
- Create online ads (Facebook Ads and Google AdWords, for example);
- If not, create a website and a blog and bet on content marketing for your clothing store.
By following our tips, you can grow in the women’s fashion segment and take bigger and bigger flights.
Count on Skenn for that! Now show us your slogans and slogans! Success and until the next post!
Check more articles in our categories Fashion & Looks & Luxe ou encore 90s Outfits.
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