The 10 Coolest Slogan Phrases You’ve Ever Seen
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Creating slogans is not exactly an easy task. It can be a lot of fun and stimulating, especially for those who are proud of their business and want to be an entrepreneur.
That’s why it’s very important to know what to include in a slogan, what its functions are and how to arrive at a good slogan phrase.
So, see more: Find out what a slogan is and check out dozens of examples
First, to help you with this task, we’ve selected a list of 10 slogan phrases. In addition, we are going to give you some important information and tips to build your slogan more assertively.
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Now, check out our tips on how to find the best slogan phrases for your company.
Also check: Blog Slogan: Learn to Create the Perfect Phrase!
What is a slogan?
First of all, a slogan is a short phrase that conveys an advertising message. Thus, this phrase is responsible for translating, in a few words, the characteristics of a product, company or service. Namely, a slogan can contain amusing or even dubious terms (in a careful way). Thus, they need to be simple, striking and easy to memorize.
Still in doubt? Find out what a slogan is and check out dozens of examples.
How to create slogan phrases
Know your business well
At first, clearly define 3 important elements:
Your target audience: who will buy your products or services? Create a profile that goes beyond demographics such as age, income, gender, occupation, etc. So think about the values that are important to these people, what they believe, how they have fun, what they talk about.
Competitive edge: What do you do better than your competitors and attract your audience?
Positioning: what place do you want to occupy in the hearts and minds of your customers? You need to make your offer of value clear. For example, are you a high-end or more popular company? Do you have an excellent service or is it more practical and agile?
In addition, see also: 4 Golden Tips on the Art of Creating an Impact Slogan
Understand the functions of the slogan
There are several, but we can summarize these 10:
- Show your company’s differential to customers.
- Position your value offering in the public’s mind.
- Easily make your brand remembered and publicized with a phrase that everyone repeats.
- Differentiate yourself from competitors in the market.
- Captivate and draw the public’s attention to your products and services.
- Have an impact on communication, both mass and at the point of sale.
- Assist in promotions and specific sales actions.
- Generate a standardized communication.
- Facilitate loyalty.
- Add intangible values to your brand.
Rule of thumb for creating slogan phrases
Beforehand, this is a practical way to create slogan phrases. However, it does not constitute dogma, you can use several other methods. Since this only makes it easier and can be quite fast, even more for people without experience in advertising creation.
After all, it consists of choosing an adjective and a noun from a list of opposites. Then you integrate them, forming the slogan phrase. Look:
List of opposing adjectives:
- Elegant x Basic
- young vs mature
- Complex X Practical
- Colored X Monochrome
- Traditional X Innovative
- Old vs. Modern
- fast x slow
- Massive X Exclusive
List of noun opposites:
- Impetuousness X Patience
- Agility X Care
- Technology X Craftsmanship
- Glamor X Standardization
- Wealth X Simplicity
- Precision X Generalization
- Strength X Subtlety
- Quantity X Quality
In this sense, the longer the lists, the better the creative process.
Now, see some examples of how to put these words together:
A cool, affordable clothing store:
Quality far beyond the basics
A dealership of agricultural tractors for small properties:
All the strength you need, without losing tradition.
High Tech Watches:
Technology and unique design beyond its time.
Since having the help of professional copywriters can be even cooler! So, here are some examples of unforgettable slogan phrases.
10 slogan phrases that made history:
Skol:
Skol goes down round.
Havaianas:
Havaianas everyone wears.
Steel wool:
Bombril has a thousand and one uses.
McDonalds:
I love it all very much.
Danoninho:
Danoninho is worth a steak.
Sugar Loaf:
Sugarloaf Mountain is a place for happy people.
Redbull:
Red Bull gives you wings.
Hellmann’s:
Hellmann´s, the real mayonnaise.
HERE:
Abuse and Use C&A.
Nike:
Just do It.
So, you saw that not all of these slogans are currently used by these companies, they are the best examples.
How do I know the perfect slogan phrases?
Namely, the search for the ideal phrase is a process that takes time and good planning. Therefore, seeking help from professionals in the field and talking about your business is essential to creating the perfect slogan for your brand. On the other hand, if you already have some ideas, count on an expert to improve your creation.
In this hiatus, also check: The TOP 8 Candy Slogans and Their Success Secrets
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Thus, check out an IMPORTANT TIP: Where can I find good designers to make my company logo?
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