How to Create a Slogan – The Best Online Slogan Generator
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- What Is Slogan?
- 8 Tips on Creating a Memorable Slogan
- What is a Slogan Generator?
- The best online slogan generator
- Creative Slogan Example
Slogans are memorable phrases often used in conjunction with company logos and in advertising campaigns.
They are considered the most effective means of drawing attention to one or more aspects of a product or brand.
In this article, we’ll discuss 8 essential tips on how to make a killer slogan and if you feel like you can’t create it yourself, we’ll talk about where to get someone to write one for you. We will also provide a list for you to decide which is best. slogan generator free online for you to create a slogan easily.
At the end of these tips, you’ll find a selection of creative slogans as well as an interactive display of famous slogans.
The first step is to decide whether or not you need a tagline. If you have a logo, you are already involved in promoting and branding your product or company. Otherwise, if you’re looking for a visual identity for your company and a logo, we have an extra tip. If so, check out the online logo generator called Logaster. You don’t need any drawing skills to use this logo creation tool. you can try it on here.
What Is Slogan?
A company slogan or campaign slogan is a short phrase that serves as a very brief representation of a product or company. When written well, a slogan instantly evokes emotions and ideas about a brand. Good slogans are also easily remembered and can become part of a society’s cultural landscape. Other names that are synonymous with slogans are taglines, straplines, endlines, signatures or catchphrases.
8 Tips on Creating a Memorable Slogan
1. START FROM LOGO
If your brand does not yet have a logo, you should do this first. A slogan works alongside the logo to promote brand identity.
A slogan won’t work well without a logo, unless its only advertising medium is radio. Look at it this way: the logo is the chicken and the slogan is the egg. If you are designing the logo and creating the slogan for a business, then you will have the opportunity to create both at the same time, which can help you deliver a better end product.
Remember that top brands change their slogans all the time and you can do the same if you feel you need to update it.
No slogan is carved in stone. Also, if your brand does not yet have a logo, you can create one using the Logaster online service.
2. GIVE THE PROJECT THE NECESSARY TIME
It takes at least an hour to research the company you are writing the slogan for, another 1 or 2 hours to come up with ideas after your initial research, and another 1 or 2 hours to consult with the customer and edit .
Thinking of a slogan isn’t easy, even for seasoned veterans, and it takes at least a day of work, so cover accordingly. On the other hand, if you are hiring a slogan writer, there needs to be an element of trust before you hire him.
You have to trust that he will actually come up with some great slogan ideas for you to choose from, and you can’t count on him continuing to create slogans for you indefinitely after you pay for the first session.
If you don’t like or don’t trust the slogans created by slogan writings, or think they might misinterpret your brand’s vision, then think carefully before hiring them. Most slogan writers will create them within certain limits and those limits will usually be very clear in the initial contract.
3. KEEP IT SIMPLE
A logo will only be effective if the audience can quickly understand it.
You only have a few seconds to impress, so a slogan like “the best olfactory device since 1949” won’t do. Simplicity is what you are looking for.
The slogan absolutely cannot have more than one sentence. Also, long or hard-to-pronounce words like “olfactory” should be avoided. Some rules are made to be broken. If there’s a complicated word, but it’s going to replace the use of several other words in a sentence, then use it.
The one-sentence rule, however, must be adopted at all costs. Simple slogan: Just Do It (Nike). Not a simple slogan: Selling Higher Quality Organic and Natural Products (Whole Foods).
4. CREATE IT WITH A DOSE OF HUMOR, IF YOU CAN
If you can put humor in a slogan, do so. An excellent example is Cracked.com’s slogan: “America’s Only Humor & Video Site, Since 1958”. This slogan contains a few jokes, including ripping off the usual catchphrase from slogans “since a year ago”. Furthermore, it claims to be the only humor site in America.
There’s also a claim to be the only video site and there’s the fact that they couldn’t have been a site since 1958. All this in eight words if you count the “&” symbol.
While they needed to make a catchphrase funny, this same writing approach, inserting a joke or two, is something you can adopt when appropriate.
If you can’t joke without embarrassment, drop the humor option and use what you know best.
5. BE HONEST AND DON’T BAG YOUR PRODUCT
Honesty is important. Can your business truly deliver what your slogan promises? If not, rethink the slogan.
You should also stay away from slogans that incorporate words like “the best” or “the number 1 at what we do” because this kind of language is not only standard and boring, but it’s hard to sustain, even if it’s true.
This is a fine line, as you need to present the idea of a quality product without being aggressive, however, a good slogan writer should know how to handle this.
If it sounds too intimidating, don’t think of it as writing a slogan, think of it as writing a brand message. What would your product say if it could talk?
Dishonest slogan: “Daz with the blue whitener washes cleanest”, in free translation, “Daz with the blue whitener washes cleanest” (Daz). Example on p.186, from the book Advertising as Communication, by Gillian Dyer, 1988
6. Consider your target audience
You will also need to consider whether your customers are regional, national or international. Some regional services create location-specific slogans, such as Philadelphia’s: “PHL: Here for the Making.” This may be very well understood by locals, but it can be confusing for tourists. Wendy’s slogan, “It’s better here”, in Portuguese, “It’s better here”, seems more suited to a regional store campaign than a national fast food chain. Make sure your tagline is clear to your target audience.
If you sell to other countries, keep in mind that when translating your slogan into another language, the meaning can change drastically. When KFC opened in China, the slogan “finger lickin’ good”, in Portuguese something like “licking your fingers is good”, translated into Chinese unfortunately became much less appetizing: “eat your fingers”.
7. Focus on what makes you different
Find out what your unique selling proposition is and use it. Is your delivery business done with a fleet of electric cars? Does your dental clinic know how to treat very anxious people? Crossoak Family Dentistry uses the slogan “We take care of cowards” with a big chicken on their website. If possible, incorporate what makes you special in your tagline.
8. Rhythm and Rhyme
Create rhythm and rhyme. This is important – along with a phrase that is common and familiar to everyone, it will help a lot if your slogan “gets stuck” in the heads of those who hear it. Does your slogan have a catchy phrase to be heard? Rhythm will help keep the slogan in the memory of those who read or listened to it.
What is a Slogan Generator?
Before we get into the details of our favorites, let’s look at exactly what a slogan generator is in the world of business and entrepreneurship. While it’s good to use automated tagline makers, it’s ideal that you have enough knowledge about what a good tagline is so that you can judge whether a particular option generated by an online tagline maker is right for your business.
Normally, the slogan should be 5 words or less. It should communicate the benefits the customer will get from buying from your brand or convey the spirit that you are trying to promote with the products you are selling. The best slogans are catchy enough to stick in people’s heads without being overly complicated or difficult to decode. They use devices like metaphor or alliteration to achieve this effect. This aspect about slogan creation is the thing that can seem most intimidating when it comes to generating the perfect slogan for your company using an online slogan maker. After all, your customers are exposed to thousands of advertising messages daily, so it’s crucial that you can highlight your brand with a great slogan.
Striking the perfect balance between communicating your message clearly and keeping things simple and interesting isn’t easy. You may need days to find the perfect tagline, time that you could use to substantially improve your business model. And that’s where online slogan generators come in.
The best online slogan generator
There are dozens of free online slogan generators and they are just a Google search away, however some are definitely better than others. We’ve done a little more research to let you know which is the best online slogan generator available today.
Logaster
Logaster Slogan Generator is a free online tool that helps you create an innovative and memorable slogan based on your company name. Users can select their industry to restrict the range of options generated by the tool. Furthermore, you can specify which advantages of your business you want to highlight in your slogan (wide range of products, exclusive solutions, affordable prices, etc.). Intuitive and intelligent, our slogan creator offers unique and creative phrases making people never forget your business!
Shopify’s tagline maker can generate up to 1,000 different taglines based on the terms you’ve entered, all for free. Because it’s Shopfy, one of the world’s leading online ventures, their slogan generator certainly doesn’t disappoint. While some slogan makers are unhandy and sometimes bordering on absurd, Shopify uses a streamlined algorithm to generate creative, eye-catching, and smart ideas that are sure to help set your business and brand apart from the rest. If you’re looking to add a little something to your logo or you’re getting ready to launch the best marketing campaign your customers have ever seen, then Shopify’s slogan maker is a great place to start.
Getsocio, a social commerce platform dedicated to online discount retail stores, has also created an excellent slogan generator that works similarly to Shopify. The site also offers several…
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