Tips for decorating women’s clothing stores
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The process of decorating a clothing store is similar to decorating your own home in only a few aspects: choice of colors, usability of each room, good circulation and comfort. After all, these are the basic steps to make any environment more pleasant.
If you’re lost and don’t know where to start, follow these steps:
1. For women’s clothing stores, pastel colors are said to be best. They are more neutral and don’t feel the same smothering as stronger colors. However, it is possible to take risks and create a strong color chart balanced with lighter colors, to have a different and attractive result. Use tones that accompany the brand colors.
2. Think about what each environment in the store, entrance, clothing display, dressing rooms and cashier will look like. Place the macaws and mannequins at reasonable heights, leaving the macaws within everyone’s reach and the mannequins, if you wish, on top.
3. Thinking about the environments, a very important factor for a longer stay of customers in the store and better sales is the circulation. Make sure the macaws and mannequins don’t obstruct vision or leave corridors too tight for customers to pass. Remember: a cramped and uncomfortable store makes shoppers want to leave as quickly as possible, not having a look at every item. The cashier must be in a wide and easy access so the lines don’t interfere with whoever is shopping.
4. Dressers must pay special attention, because if they are too tight or hot, the customer may withdraw from the purchase. If the store is not very big, the alternative is to put curtains instead of doors, to save space. They must always be very clean so as not to gather dust. Also opt for lights that don’t get too hot.
5. The rest area is important in a women’s clothing store as it tends to be the store where customers linger the longest. create a space comfortable and intimate, with a sofa, puffs and a coffee table with updated magazines and a good arrangement. A special detail that pleases a lot is the provision of water and coffee.
Remember that your store decor has to match the tone of your brand and the type of clothing you sell. Are these social clothes? Clothing for teenagers or adults? The right weather helps a lot in sales!
Source: Mosaic Fashion Blog
Posted by: Xenia Decorations | www.xeniadecoracoes.com.br
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