8 Tips for Successful Women’s Clothing Stores
Selling is the art of winning over the customer. This is a maxim that the retailer can never lose sight of if he wants to remain in the market for many years.
8 tips to win customers:
1- Make a good reception, aiming at a positive first impression
The sales process begins with the reception of customers. For women, it is essential that salespeople are attentive and responsive as they enter the store.
The appearance of the team also interferes with this first good impression, so it is good that the salesperson is “tidy”, this includes clothes, hair, nails and makeup and eyebrows, in the case of salespeople.
Don’t forget that it is the salesperson who leads the sale, and must accompany the customer throughout the entire process: from entry to exit.
2- Agility and assertiveness to understand the client’s profile
Salespeople need to quickly understand the style of customers, and thus surprise them with news that will please them. However, beware: the customer must be free to make their choice. Suggestions should only be made if there is an opening for it.
3- Training to serve you well and learn about the products offered
For salespeople to provide adequate service, with the necessary willingness, promptness and subtlety, it is necessary to invest in training. Employees must also be well-informed about the products offered and about fashion trends in order to better guide the client.
4- Mix of products suited to the profile of the target audience
Product selection is a key to business success. When choosing the clothes to sell, the entrepreneur must take into account the season and the profile of his target audience.
5- Tasters, important sales ally
Dressing rooms are essential in retail clothing stores as they allow customers to see “live and in color” how the clothing fits their body. Often, the client does not pay much attention to the piece, but when she sees it on her body, she is surprised. At the same time, you have the opportunity to see what doesn’t suit you, and thus avoid trade-offs or even feel that they are trying to push you a “bad” product, which should never happen.
Don’t forget to offer the customer to taste the piece. The seller must accompany the client to the dressing room.
6- Attract new customers and maintain loyalty
The store can be publicized through leafleting in the vicinity of the store, especially at the beginning of the business. Invest in folders, pamphlets and later on in the media (newspaper, magazine, radio and television).
The bonds of friendship and credibility with customers are positive points for customer maintenance and loyalty. For that, create a website on the internet – if you don’t have the resources for this, bet on blogs, which are free – and profiles on social networks to relate to customers already conquered and publicize offers.
A pre-selected registration of customers can be a way to attract customers by sending direct mail and e-mails, informing about promotions and launches.
7- Business environment
Keep a window always beautiful and with attractive pieces. Inside the store, play music that has to do with your audience and bet on very light perfumes that create a feeling of comfort, in addition to keeping the environment very clean. Offer water, especially on hot days, and fresh coffee. All of this will make the customer feel well received.
8- Always give thanks
In addition to the quality of service and products and a welcoming environment, it is very nice to thank the customer for her preference. Remember how important it is to the business. This appreciation will contribute to a lasting positive impression of the store and its staff.
With information from Sebrae Nacional.
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Writing and editing: Fernanda Peregrino, from FC Consultoria.
Find more articles in our categories Fashion & Looks & Luxe et encore 90s Outfits.
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