13 Steps to Choice
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Looking for suggestions from clothing store names? Here are important tips for choosing the name of your clothing store!
Everything is ready for you to open the clothing store and turn the business into a success: the stock is full of goods according to the trends indicated by market research, the entire installation is done, the layout and decoration are adequate, now only one detail is missing: the name of the clothing store.
The name of the store must be chosen as soon as possible, not only to appear on the register, but also to be part of the business’s promotion.
It is necessary to decide on the name of the store as a marketing resource, as the name that will be on the facade is the name that should identify the products or services that the company sells and offers.
Therefore, the name chosen for the store must refer to the business concept and how the store expects to be received by its target audience.
There are several names of clothing stores that do not resemble the business, so the ideal is that yours refer to the products you sell and thus manage to create a visual identity.
In the case of a clothing store, the name must convey confidence, as it is like the calling card for customers, making people choose or not to enter the store. If it doesn’t get attention it won’t attract the audience.
To choose the ideal name for the clothing store it is necessary to follow some valuable tips, check below 13 tips to choose clothing store names:
13 Tips for Choosing Clothing Store Names
Entrepreneurs can choose the name for the clothing store from things they like, such as flowers, fruits, people’s names and others.
Even so, it’s good to carry out the searches by name, noting down several options to choose later, according to the activities:
1- Hold a name choice meeting with several interested participants who will suggest several names. The name of this type of meeting is “brainstorming” which means brainstorming. The purpose of this meeting is for everyone to come up with names that come to mind without censorship or disagreement.
On a piece of paper, write down all the ideas and then, in an eliminatory and reasoned way, the group will meet again to discuss which names will be more suitable.
2- A tip when choosing the name is to associate the name to what the company offers, such as products and services, quality and added value. This name will reflect the company’s image, remembering the advantages, quality and value offered, names like Máxima, Atual and other ideas.
3- Play with the words to make them more interesting, changing the spelling as “Chamma Acesa”, for example.
Spelling changes should be in good taste, with correct pronunciation and still retaining the sound.
4- Some company names may be taken from the locality itself. To do this, research the location where the store is located and the local peculiarities, such as naming the store that refers to the name of the Avenue or local characteristics, such as: Avenida Primavera store, Rosada store, Rua da laranjeira store and others . In this case, it is valid if your store does not have other branches, otherwise it will end up losing its meaning.
5- Using creativity, fun and humor is also infallible to play with words and give an interesting name to the clothing store.
Famous clothes and brands already use this resource successfully, as examples are: Rabo De Saia, Avesso and other fun names.
6- Another option is to use foreign words that sound great, like Elegance, instead of elegant.
The only recommendation is that when choosing a foreign name, care should be taken so that the name is easy to write, pronounce and assimilate the concept.
Pay attention to your audience if you notice that they do not have knowledge of another language, rethink other names of clothing stores, so that instead of attracting attention, do not drive away customers.
7- Have a dictionary handy and look up words and meanings that are interesting and don’t have a double meaning. Avoid choosing words that are not part of everyday life, as they can cause some strangeness in customers.
8- Don’t forget the words of Latin origin or Italian derivative words, as they can offer the same meaning, but with a word that is more beautiful the pronunciation, writing and sound.
9- Names of clothing stores can also have names of people or owners, such as Joanna Modas, as long as the entrepreneur considers her name so beautiful and interesting, or she can name the store in a fun way like: Josefina Modas or Joseffine, if you prefer in French .
10- Avoid joining names in a single word, otherwise it will create a meaningless word, such as: Adea, Baro and other words that, for the consumer, will not have sound, meaning or beauty.
11- If even with all the ideas exhausted the entrepreneurs could not find an interesting word, the solution is to look for an interesting name on the world map: Paris, Saint Tropez and other places.
12- Before deciding on the name, carry out a search to find out if there are names of similar clothing stores, if you have, choose to change the name of yours, as it can cause confusion and lead your customers to the competitor.
13- Finally, choose a name that is not directly related to the resale of the product or logical sense, but that has artistic and aesthetic reasons. As is the case with the names flower of the field, single flower and others.
Marketing Factor in Clothing Store Name Choice
When thinking about clothing store names it is important to keep in mind that the choice should benefit clothing store marketing!
Choosing the name of the clothing store must help the company to publicize and carry out advertising campaigns. Therefore, the name must refer to what the company wants to sell, its image, values, quality and products.
Another tip is that the name should not be too long, having from three to five syllables, and before choosing a name, research if the name already exists.
If you notice, names for clothing stores that are easily remembered are short, sound good and are always tied to a brand logo.
Ideally, not only do you think of a name for the clothing store, but also think of its entire visual identity so that it is better fixed.
Establish the colors that will be the identity of your store, choose a maximum of four colors, otherwise it may cause confusion. According to the established colors, create a logo that must follow this same trend.
The logo must be present on the label, bag, employee uniform and everything else that helps to promote the store and fix the brand in the consumer’s mind.
In this way, the name should be easy for consumers to remember, easy to speak and write. If doubts persist, it is a good idea to hire a professional who specializes in names for advice and guidance.
The Ideal Sign
Chosen the name and care in a sign that gives life to the name, as the company often chooses the ideal name, but makes a mistake when choosing the sign.
For it to be able to attract customers, it must draw attention, have a size that can be seen from a distance and the letters must be large, this makes it easier for those passing by in a car to read quickly.
The position and the place where it will be fixed must also be thought, it is useless to have a super beautiful sign that is hidden behind a tree, so choose well.
The lighting on the sign is highly recommended, as it will allow anyone passing through the place at night to see it.
After thinking of several names for clothing stores, creating a logo and visual identity, don’t forget to put all that on your sign.
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★ Important Tip!
For any business you are going to set up, it is important to plan. For this, study in books, hire a consultancy or use the New Business Kit.
Anyway, choose the option that suits you best, just DON’T RISK your savings and your family’s well-being in a kick!
Find more articles in our categories Fashion & Looks & Luxe et 90s Outfits.
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