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how to do + 11 steps that will help you

Bagy's Instagram biography

how to do + 11 steps that will help you
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The store’s Instagram biography consists of your profile picture, username and information about your business. The Instagram bio is located at the top of the profile in the app.

The store’s Instagram biography or, as you may know, the bio, is a space dedicated to a summary of what that brand will be.

It contains information about your store, contact information, a link to the website, an inspiring phrase and everything that is relevant to your profile on the social network.

The bio is an important area of ​​your business where your followers will be able to have a direct contact with the store and also to see its main objective. In addition, of course, to profitability.

In this article you will learn what it takes to have a store Instagram biography and how to create a perfect bio for your page.

See what you’ll find in this article:

What is Instagram biography?

Roughly speaking, the Instagram Biography is below the profile photo and this is where we usually put that inspirational phrase that can represent us.

On a professional Instagram profile it’s no different. But, in this case, you will have to select information so that your followers can have a direct contact with the enterprise.

There, essentially, it must contain the contact with the company (number, whatsapp, website link) and, normally, the company slogan, presenting the “personality” of the business.

How important is the bio to your Instagram store?

Anyone who believes that the only function of bio is contact with the customer is wrong.

In addition to being a gateway to another area of ​​the company, such as a direct link to the website, the Instagram bio should provide a mix of information about what followers will find through the feed.

It’s even a way to present the company to the public and, of course, always helping to attract new customers.

How to make a store Instagram biography?

It is important at this point to collect as much information about your store as possible.

And then, dry this data, so that, in a very minimalist way, you can return to the customer everything he needs to know in a few characters.

See below for where to start:

1. Have a professional profile

Bagy's Instagram biography

Step number one for any company that has a presence on social media is to have a corporate profile. In addition to, normally, business profiles may have more tools to manage the platform, you will also be able to give a more professional touch to your company.

In this article, you will be able to learn more about how to use the Instagram Analytics tool for companies and ensure a good administration of your social networks.

2. Choose your username well

It’s time to think about the username. It will be with him that the public will find your store. So, don’t put anything too exotic.

Try to be as obvious as possible to make searching your @ easier. Avoid using characters such as periods, underlining or numerals.

If it is not possible (often because there is already a profile with the name of your store) see the possibility of looking for a new name for the enterprise.

Another possibility is to add something that characterizes your store or your location. Putting the abbreviation of the name of your municipality (such as BH, referring to Belo Horizonte) next to the name of your business can be a way out, for example.

Trading with the other profile this username or, in the last case, using as few characters as possible are also possibilities.

3. Use an objective profile name

Like the username, the profile name will also have the same rules.

Try to make it as direct as possible and not make it difficult for your followers and visitors to search. It is necessary to focus on minimalism so that the search for your company can be guaranteed more easily.

After all, all of this influences the sales of your virtual store.

4. Put the logo on the profile photo

Another point we need to think about is exactly the profile picture.

It’s your business and therefore your brand. It is indicated that you do not use a selfie, for example. Or simply a photo of your storefront.

Try to use the logo and that it is in excellent quality so that the public can identify your store as soon as they see the company’s logo.

5. Enter contact information

Now, actually starting to compose your bio, you need to provide contact information.

Here you can enter a phone number, WhatsApp, Facebook or a link to the website. We suggest that you choose from two to three ways to contact — it’s not very comfortable to see so much information in the store’s Instagram biography.

Furthermore, one of the information needs to be the company’s website if your enterprise has it.

6. Make a catchy description

Finally, it’s time to show off your company’s entire personality. You can preferably enter your slogan.

But also, briefly, give a message to your followers. For example, a lightning promotion, sweepstakes, important dates or any information that represents your store, of course.

What is essential for biography on Instagram?

Apart from the basic information mentioned above, know that you can go a little further to make your profile much more attractive and influence the purchasing power of your followers. Check it out:

What is essential for the bio on Instagram

7. Highlight your online store’s URL

As stated earlier, the URL – the website link – is a very pertinent way to reach your followers. As a staple in the Instagram bio, this link will transport followers to your main sales page. See in practice how the Bagy URL, for inspiration.

8. Include a CTA

CTA is called the Call to Action, or the call to action. It is in this space that you invite your user to access something, buy something, download, check it out.

When you’re browsing a store’s app and you see that highlighted color button telling you to buy, that’s a CTA.

It is important when formulating a CTA to think about how to be attractive. For this you can inform your company’s reputation (so many years in the market, for example).

You can also induce browsing, purchase or subscription offering advantages or even sending a very direct message. Like a “guarantee your exclusive piece” or “decorate your home with style!”

9. Expose your business niche

One way to attract customers, and especially qualified customers, is to make it clear in which segment you operate.

Therefore, including what you sell and who you sell to in your Instagram bio is an excellent option. And it doesn’t just have to appear in the message content.

Even the language you address may or may not determine who your target audience is.

10. Bet on keywords

If you are going to produce content, you must think about your keywords. This means dictating paths for people to reach your page or profile.

These words should summarize your content, your segment, what you are talking about. And they can be long (like “how to buy costume jewelry for carnival 2022”) or short (like “costume jewelry for carnival”).

There are now several tools, paid and free, for you to plan your keywords.

Google itself have a planner for that. Remember to pay attention even to your competition’s keywords.

11. Use a link aggregator

A link aggregator is a link that aggregates other links. You can put it in your Instagram biography, connecting all your business content with the audience of one of the most accessed social networks in Brazil.

Here at Bagy, we have the bagy.bio. A 100% free and very easy to use link aggregator. Being the great ally for small and shopkeepers to professionalize their Instagram bio.

How to be creative in the Instagram store bio

We have been talking here on the blog about how creativity dictates the direction of your dissemination strategies. And the choice of the biography for Instagram for the store is no exception to this rule.

That’s why we’ve gathered below some tips on how to be creative and still rock engagement using this feature.

How to be creative in the Instagram bio

12. Bet on emojis

Emojis not only have fun and give your bio a relaxed feel, they can help you get your message across more easily.

For example, if you have a flower shop, flower emojis (in addition to the features we’ve listed above) can help your customer understand what your shop is all about.

But don’t abuse it, huh? They should be illustrative only. They just complement, and don’t fully convey your message.

13. Use hashtags related to your product

Hashtags, especially on Instagram, help a lot in your user’s navigation. Many people look for new business and product options by accessing the hashtag of the segment or item in question.

This helps not only your user to reach you, but also the application’s algorithms to target the content to those who might be interested.

As with emojis, use with caution. Don’t waste all the characters in your bio on them. It may sound polluted and confuse your customer.

14. Display your certificates, awards or other relevant information

This tip here is for when we talk about reputation just now, remember?

If your store had any kind of standout, leave it exposed! This will qualify your store to potential customers.

After all, who doesn’t like to buy with the certainty of closing a good deal?

Number of sales, awards, highlights, press clippings: it can all be in your store’s Instagram biography.

15. Invest in Story Highlights

Highlights are a function where stories are fixed and can be accessed at any time. This is unlike other stories, which expire after 24 hours of posting.

They are located above your feed and multiple targets can be created. When posting a new Story, you can click on the “highlights” option, select the segmentation and it will be available in this wing.

Use these targets to leave fixed, for example, feedback from your customers. Menu, delivery information, products, press clippings and a FAQ (removing the main doubts that may arise) are also excellent options!

16. Use a different font

Instagram accepts a lot of different sources. This can add a special touch to your bio. Again: no abuse!

To do this, look for a site that has sources for Instagram (like this or this). Then write your text, select the font and copy.

Then it’s simple: just paste in the field for the store’s Instagram biography. See how it looks and go!

If Instagram rejects any of the characters, go back to the site and look for a new font that suits your business.

11 Instagram-ready bios of webshops for inspiration

Clothing store Instagram biography

“2000+ satisfied customers

Sneakers from different brands at the best price.

www.insiraonomedasualoja.com.br

“We are specialists in children’s clothing. Updated collections, payment in up to 3x and delivery throughout Brazil!

www.insiraonomedasualoja.com.br

“T-shirts made with <3 and cotton

We ship to all over Brazil

yourloja@sualoja.com.br

www.insiraonomedasualoja.com.br

“Dress with quality!

(emoji) male

(emoji) female

(emoji) child

(emoji) And deliveries throughout Brazil”

Check more articles in our categories Fashion & Looks & Luxe et encore 90s Outfits.

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