12 of the best slogans and taglines for ecommerce
And this number keeps growing every day. This means that e-commerce is thriving, offering many opportunities.
And this number keeps growing every day. This means that e-commerce is thriving, offering many opportunities.
However, this also means that there is serious competition. Given this competition, it is absolutely essential that you differentiate your brand from others in your industry.
One of the most fundamental ways to do this is to create a memorable slogan or tagline for your ecommerce store.
In this post, I’m going to highlight some of the best e-commerce slogans and taglines from brands that are doing really well.
This way you can see the examples and use them as inspiration in your brand development.
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12 of the best slogans and taglines for ecommerce
Slogans or Taglines
1. Allbirds: “The most comfortable shoes in the world”
2. Two Chimps Coffee: “Incredible coffee. No stalling.”
3. Bonobos: “Men’s clothes that fit, made with good service and focused on style. Serve yourself however you like, Bonobos will do for you.”
4. Lunya: “Nightwear for the modern woman”
5. Birchbox: “Monthly Personal Care and Beauty Product Boxes”
6. Flat Tummy Co: “Purification and detox or calorie cutting”
7. Everlane: “The modern basics. Radical transparency.”
8. Girlfriend Collective: “Ethical Workout Clothing”
9. Primary Clothing: “The Amazing Basics for Babies and Toddlers”
10. Sephora: “Let’s be beautiful together”
11. TOMS: “Our business is to improve lives”
12. Chubbies: “The weekend has arrived”
Slogans or Taglines
First, I need to make a little observation. The terms slogan and tagline are very similar, and for this reason, they are often used interchangeably.
However, it should be mentioned that there are some minor differences between a slogan and a tagline.
O BusinessDictionary defines a slogan like “a simple, memorable phrase accompanying a logo or brand that encapsulates a product’s appeal or a firm’s purpose and makes it more memorable.”
“There are some things money can’t buy. For all the others, there is the MasterCard” is a good example.
On the other hand, The Balance Small Business defines a tagline as “a short, memorable phrase that is used during your marketing. It should convey the core feeling you want people to associate with your brand.”
Consider McDonald’s “I love it all so much,” for example.
So one of the main ways they differ is with length, as slogans are generally longer than taglines.
Slogans also tend to be a little more concrete, focusing on what the brand is selling and explaining why it is beneficial, while taglines tend to be more abstract and try to convey a feeling.
While there are some minor differences, the two have the same goal—to make the company more identifiable and to help shoppers associate a phrase with its brand.
This is your ultimate goal and is essential to making a business recognizable and developing brand equity.
Also, there are some other great similarities between slogans and taglines for e-commerce.
- The two are simple;
- Both are memorable; and
- Both convey positive feelings to buyers.
1. Allbirds: “The most comfortable shoes in the world”
allbirds is one of my favorite shoe brands and a company that really “gets it.”
The brand uses natural materials to produce its shoes and places a strong emphasis on being an eco-friendly company.
Also, your shoes are quite comfortable. So what better slogan to use than “The world’s most comfortable shoes?”
This slogan hits everything. It’s simple, memorable, helps set the Allbirds apart from their competitors, and conveys positive feelings.
Plus, it instantly captures the interest of multiple buyers. I don’t know about you, but comfort is extremely important to me when I’m choosing a pair of shoes.
I’m instantly attracted to a brand that promises to offer the most comfortable shoes in the world. So we can learn a lot from this example.
2. Two Chimps Coffee: “Incredible coffee. No stalling.”
Here’s a signature brand selling coffee with freshly roasted products produced from ethical sources.
The brand has gained a lot of attention recently for its high quality coffee and clever marketing.
And much of that success comes from its slogan “Incredible coffee. No stalling.” With just four words, the Two Chimps Coffee it perfectly encapsulates what you’re selling and establishes itself as something worth buying.
It also helps that the brand is no-nonsense, meaning buyers don’t have to worry about having a problem or conflict when dealing with Two Chimps Coffee.
Instead, they can expect to have a professional and pleasant experience.
3. Bonobos: “Men’s clothes that fit, made with good service and focused on style. Serve yourself however you like, Bonobos will do for you.”
This is certainly one of the longest slogans, reaching 20 words.
But the Bonobos does a great job summarizing what sells (men’s clothing), what he values (great style) and why his brand is worth doing business (he has great products and great customer service).
As a result, he was able to attract an audience and generate very strong initial interest.
As soon as shoppers visit the brand’s website, they can instantly see that Bonobos is super professional with an extensive collection of creative men’s products like these pastel shorts and T-shirts.
Just start off on the right foot with your slogan or tagline and convince your potential buyers to give your brand a chance.
4. Lunya: “Nightwear for the modern woman”
Like Allbirds and Two Chimps Coffee, lunya explains very briefly what is selling in just a few words.
And considering that her products are made specifically for half the population (women), she’s done a fantastic job of implementing that into her ecommerce slogan.
This ensures that Lunya catches the interest of its target demographic and can attract the right buyers.
Once they visit Lunya’s website, the products match their e-commerce slogan and shoppers can browse a good selection of robes, pajamas, sleep masks and more.
So, when it comes to simplicity and being super straightforward, this slogan is sure to hit the nail on the head.
5. Birchbox: “Monthly Personal Care and Beauty Product Boxes”
birchbox is one of the largest online subscription services for makeup, skin care and hair care products.
The brand has built a loyal following, in large part due to its transparency and the streamlined purchasing process it offers its consumers.
The e-commerce slogan, “Monthly Personal Care and Beauty Product Boxes,” is pretty straightforward and quickly lets shoppers know what Birchbox is offering.
After visiting your website, Birchbox offers a quick explanation of how the process works, letting shoppers know what to expect when they purchase a monthly box subscription.
Again, this example demonstrates that the best slogans and taglines for e-commerce are simple, conveying the key information potential customers need to know in a concise way.
6. Flat Tummy Co: “Purification and detox or calorie cutting”
Here’s an e-commerce brand that specializes in women’s weight management products such as beverages, teas and lollipops, as well as exercise clothing and mats.
Given that the brand currently has 1.7 million followers on Instagram, it has done a great job of connecting with its target audience and creating a strong digital community.
As I mentioned before, a critical first step to getting to this level is to create an ecommerce slogan or tagline that communicates what your brand is about.
O Flat Tummy Co it manages to do this perfectly with “Purify and detox or cut calories” as its slogan.
With just a few words, potential customers know what they can expect to achieve by purchasing Flat Tummy Co’s products that grab the attention of their target audience.
7. Everlane: “The modern basics. Radical transparency.”
everlane is an online clothing store that has attracted a lot of attention over the years. The brand has gained a great reputation, and is currently reaching a million followers on Instagram.
Everlane got a lot of things right, and their e-commerce tagline does an excellent job of communicating what their brand is about—offering basic, minimalist clothing while being completely transparent about their values.
To be clear, their values are to create clothing using sustainable materials, which are also produced from ethical sources.
8. Girlfriend Collective: “Ethical Workout Clothing”
This is a brand that creates exercise clothing from 100 percent recycled materials.
On their website, you’ll find a funny and humorous quote that says, “The Girlfriend Collective creates exercise clothes from recycled materials, because garbage is prettier on you than it pollutes the planet.”
And his tagline is perfectly aligned with his value proposition using just three words—“Ethical exercise clothes.”
This immediately lets potential customers know what the Girlfriend Collective it is about and proves that it is possible to summarize the purpose, values and philosophy of your brand in an ultra simple slogan.
9. Primary Clothing: “The Amazing Basics for Babies and Toddlers”
Here we have another company that uses the word “basic” in its slogan.
Primary Clothing is a brand that focuses on offering “children’s clothing of unexpected quality at a fraction of the price.” By reading its tagline, shoppers know that Primary Clothing specifically targets children.
And by using the words “the amazing basics,” shoppers know they can find a high level of quality, helping Primary Clothing to differentiate itself from similar competitors in the marketplace.
This is something the brand reinforces on its website, where it explains exactly what makes it so good.
10. Sephora: “Let’s be beautiful together”
In my final examples, I’ll give you examples of brands with great taglines. As I said before, taglines tend to be a little more abstract than slogans and try to convey an image to shoppers’ minds.
In the end, the…
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