10 tips for selling clothes online
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If you are thinking of entering the world of e-commerce, know that selling clothes online can indeed be a good alternative. But if you still don’t know exactly where to start, check out some tips.
Anyone planning to create an online store needs to be aware that competition is quite high. Mainly with the recent growth of e-commerce. In 2020, the number of virtual stores grew 40.7%.
However, there seems to be room for everyone in the online clothing sale. According to a survey by Compre & Confie, the Fashion and Accessories sector is one of the biggest moves in e-commerce in Brazil, accounting for 21% of orders.
Image: Unsplash
If you’re taking your first steps, check out our tips:
1. Create a Business Plan
The Business Plan is a necessary tool for any endeavor. Because it is through it that you will gather important information about your field, suppliers, competitors, customers and, mainly, you will be able to identify weak and strong points of your idea. In the definition of Sebrae, the Business Plan:
“is a document that describes in writing the objectives of a business. and what steps need to be taken to achieve these goals, reducing risks and uncertainties”.
It’s the chance to identify mistakes on paper before committing them to the market.
The preparation of a Business Plan includes the following steps:
- Market analysis
- Marketing plan
- Business planning (deal with “how to”)
- Financial plan
- Scenario Analysis and Strategic Analysis
- Evaluation
Each step requires a lot of analysis and, at first, it may even seem like something complicated to do. But Sebrae has a free online tool that helps you plan your online store.
? To check, access the link: Sebrae Business Plan.
Image: Unsplash
During the preparation of the Business Plan you will be able to identify important characteristics, such as, in which modality your e-commerce fits: MEI (Individual Microentrepreneur) or Simples Nacional. There are some differences between the two, the most important being the maximum billing limit.
? Learn more at: MEI or Simples Nacional: how to formalize your e-commerce.
But do not worry if you are already in the market and have not yet prepared your Business Plan. Better late than never, isn’t it?
Making the document now, you will be able to identify points for improvement and new opportunities. Including, it is suitable not only for those who are taking their first steps, but also for those who are expanding the venture.
So, get to work! ?
2. Have a difference in your brand
Even before entering the market, It is important that you think about how you will differentiate your brand from the competition..
You can choose to sell only sustainable products, or else guarantee exclusivity for your customers with products they will only find in your online store. Or, having the price as a differential.
That decision will depend on your goals with the business. So, take some time to decide that, okay? ?
3. Bet on a niche
The fashion segment is quite broad, therefore, your sales strategy needs to be focused. Then, the ideal is that you bet on a niche.
That will make it easy to identify your persona and create your digital marketing strategies (We’ll talk about this later). Especially if your business is still in its infancy.
in each niche there are even sub-niches you can explore.
The main tip is to choose a branch that is not yet dominated by an e-commerce giant.
Like the idea? So see below the main niches for online clothing sale:
Underwear
Image: Unsplash
Little by little, underwear is no longer taboo and consumers in this niche are becoming more and more demanding. They look for quality products that follow fashion trends.
Therefore, when betting on this segment, It is interesting that your online store offers a good variety of products. Invest in different colors, fabrics, models and sizes, never forgetting to combine aesthetics and comfort.
Although women are still the biggest consumers in this market, there is also room to invest in underwear geared towards men and even children.
Some say that the underwear market is leveraged by impulse purchases. That is why, it is important that you have a ready stock to send the part as soon as the order is placed in your online store. If the customer has to wait for the item to be produced, this may be a reason to withdraw from the purchase.
beachwear
Did you know that Brazil is a world reference in beachwear? Factors such as our tropical climate and the prolonged summer in most of the country contribute to keep this market “warm”. ?
However, at the coldest times of the year, you can see your sales drop. To get around this situation, one way out is to create good promotional actions to encourage your customers to buy.
How about offering free shipping? Or, anticipate next summer’s trends with special prices?
And a tip: to stand out in this niche, combine comfort and beauty in your products.
Fashion Fitness
Image: Unsplash
Have you noticed how many gyms there are in your city and in your neighborhood? Probably many.
Yeah, the concern for health and aesthetics is a feature common to many Brazilians. And where there is a gym, there is fashion fitness!
The audience is mostly made up of young men and women. However, the elderly is increasingly active and ends up being a potential audience as well.
One idea to sell well in this niche is to offer accessories in addition to clothes. Your online store may also have natural products and gym items.
Fashion Plus Size
The time when fashion was a kind of “dictatorship” is over! ? Beautiful is to be who you are.
Therefore, more and more, brands think trends in an inclusive and democratic way, focused on different bodies. Which opens even more space for virtual stores specializing in the fashion segment Plus Size.
And a tip: within this niche, you can diversify options for your customers and, more than offering everyday clothes, it also covers the fashion segment fitness and swimwear for plus size.
Maternity fashion
A few years ago, the pregnant fashion market was limited to a small space in baby products stores. And the pieces boiled down to pajamas and dresses, basically.
But these days, moms-to-be can dress up for any occasion. The clothes have special cuts and stores dedicated especially to them.
But this is still a market considered uncompetitive and with great expansion capacity, mainly for online clothing sale.
Enjoy!
Thrift store fashion
Thrift store fashion is really on the rise, maybe because of unite exclusivity, low price and sustainability.
According to Sebrae, sector data indicate that the segment moves at least BRL 5 million per year in Brazil.
Part of the public is attracted by the cost-effectiveness, as purchases at thrift stores allow savings of up to 80% compared to traditional physical stores.
With the growth of e-commerce, thrift stores were redesigned and entered the online world. Thereby, gained more visibility and wider audience reach.
If you are thinking of investing in this niche, check it out 7 tips for creating a virtual thrift store and start to online clothing sale:
But stay tuned! Despite being second-hand clothes, the thrift store audience is quite demanding.
There is even a market for second-hand clothes from national and international brands. So, do some good mining and care when choosing clothes for your thrift store online.
4. Have good suppliers
Rely on good suppliers is one of the most important things for anyone who wants to enter the field of online clothing sale.
You may start with an internet search, but it is also recommended that you look for local suppliers and attend fairs in your niche market. That way, you can be in contact with professionals in the area.
After all, the ideal is that your online store don’t depend on just one supplier.
? To learn more, check out: 9 tips for finding good suppliers.
5. Choose the best platform for selling clothes online
Another important choice when creating your store for online clothing sale is where she will be staying. This decision can make all the difference., not only in search volume but also in customer experience.
you can have a own development site, create a store in a marketplace or even use business management tools and systems, such as e-commerce platforms, hubs and ERPs. But how do you know the best option for your online store?
The first step is to know the characteristics of each one. ? So, go to this article from our blog and understand what is the difference between e-commerce platform, marketplace, Hub and ERP.
From there, analyze which option is best for you and also consider the possibility of using more than one tool. You can have your store on a marketplace and use an ERP to manage the business, for example.
Furthermore, remember that each business has different needs and the alternatives that work for one may not work for another, ok?
6. Have quality images
Have you ever stopped to think about the importance of image for e-commerce? The product photo is intended to arouse the customer’s interest and is most responsible for converting into sales.
Unlike a physical store, where the consumer can see the color up close, feel the texture and even try the piece on the body, the online clothing sale it depends, and a lot, on the visual experience.
Image: Unsplash
Therefore, take care of the photos of the products in your virtual store. ? Here are some tips:
– The more pixels the image has, the sharper it will be. However, the file should not be very heavy (have many MBs) so as not to interfere with your site’s loading time. Recommended for rectangular images is 640 x 480 pixels and for square images 640 x 640 pixels.
– Publish the main image on white background. This way you will highlight the characteristics of the piece.
– Since the customer cannot see the product in person, ideally, you should show them as much as possible. That is why, post more than just a main photo. Highlight the positive points of the piece, the finish and the details.
– Avoid including factual information in the image, such as price, promotion or store logo. These are things that change and can leave your site out of date or generate rework.
– Research indicates that video marketing has great converting power in e-commerce. Try, in addition to photos, to make small videos showing your pieces. Preferably, record someone wearing the clothes from your online store. That way, your customers will be able to see how they look on the body.
7. Carefully describe the products
Just like the image, a good product description is essential for the online clothing sale. Is it over there must provide the data the customer needs to make the purchase decision.
When creating a description of your online store’s products, you need to put yourself in the consumer’s shoes and…
Discover more articles in our categories Fashion & Looks & Luxe et encore 90s Outfits.
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