what to put in your brand’s bio? (2021)
Do you know why the bio for Instagram is such an essential element for business profiles? Do you know what to put in your Instagram bio to attract customers and generate sales? Not? So come check it out!
Instagram is not just photos, ok? There are other fields and resources that need attention, such as biography (or bio, for intimates).
The Instagram bio is that tiny field that doesn’t always get the attention it deserves, being filled in hurriedly as soon as an account is created. But did you know that Instagram’s bio is a very important part of a store’s presence on the social media?
It welcomes users who find the store’s profile, synthesize key information about the business, and convert visits into sales and followers.
Today you will discover how an Instagram bio can be an important resource for your account’s success on the platform.
In this post, we’ll share some top tips and ideas on how to use the Instagram bio to get customers’ attention, gain likes, drive online sales and increase your brand’s organic reach.
In addition, we’re also going to show some examples for those who are looking for ideas on what to put in the Instagram bio.
Let’s start?
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✨ What to put in Instagram bio: complete guide
Bio for Instagram: what is it?
First of all, we need to remember that the bio for Instagram is an editable field in which you can enter a brief description about the profile created on the social network.
This field appears right below the username and profile picture, and is very restricted: it is only 150 characters long and can only include an external link. However, you can enter in this space some emojis or data such as e-mail, website and physical address of the brand.
Oh, and don’t forget your username, okay? Ideally, it should contain the brand name, so that the profile can be found more easily.
Simple, right? The real challenge is this one down here:
What to put in the Instagram bio?
Defining what an Instagram bio is is simple; It’s really hard to decide what to put in this space so small and so important.
The good news is that you can do a lot with just 150 characters. So let’s look at 6 tips on what to put in your Instagram bio.
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1. Say who you are and flag the username in the bio
The first thing your Instagram bio should do is explain what your business offers, and to whom.
This is extremely important as you need to provide relevant information to new visitors who are accessing your webshop profile for the first time. You won’t have their attention for a long time, so it’s important to stick with a concise and objective text (without losing personality, of course).
It’s also worth remembering that a quality Instagram bio doesn’t just have to use words. You can stand out with:
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custom fonts that match the photos and brand aesthetics (type text in the LingoJam; then just copy and paste the stylized text in the Instagram bio)
- ☕️ fun emojis and symbols that add a touch of personality to the profile
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↴👇👇 directional characters that draw attention to certain parts of the bio
O Panolatras profile, for example, is packed with relevant information and complementary emojis:
💡 Since you’re seeing what to put in the Instagram bio, how about enjoying the momentum and figuring out how to optimize yours instagram subtitles?
2. Use clickable tags to promote hashtags in your Instagram bio
It’s always good to remember that the Instagram bio link isn’t the only element your visitors can click on if they want to know more about you.
If you have a hashtag of your own, don’t leave it out of the biography; it can help you attract clicks and direct visitors to a custom content feed, generated by your profile or even by other users.
Meg & Meg, for example, uses this strategy in the bio to promote the hashtag #fofaeorganada, which also works as the store’s slogan.
Branded hashtags can also be searched by other platform visitors, offering several advantages:
- In the case above, Meg & Meg can more easily gather all the content shared with this hashtag for republishing on their own networks
- Content generated and tagged with the hashtag indicates that customers are using the right hashtag and are keeping an eye on the information available in the Instagram bio
- When Instagram users click on the hashtag, they are directed to a feed with content generated by the brand or by other people, which is a big advantage for the stores. That way, it’s easier to link the interests of the audience to the interests of the brand.
3. Include a CTA in the Instagram bio
Adding a CTA (call to action) to the bio text is another tip on what to put in the Instagram bio, and it can be a big plus for a virtual brand.
It is worth noting that, as there are several actions that can be prioritized in a CTA, it is important to assess what is most interesting (and most relevant) at the moment.
Here are four important tips when creating a CTA in your Instagram bio:
- Go straight to the point: opt for phrases like “Click on the bio to buy our latest releases”
- Encourage sharing by visitors: “You can use the #hashtagdamarca to appear in our Insta”
- Disclose offers and discounts to sell more, such as: “Take advantage of our Black Friday offer today”. You can even include a passkey for exclusive discounts.
- Highlight a raffle or special event: “Share your favorite flavor to enter the draw! 👇”
Keep in mind that the Instagram biography can be adapted to promote special events such as seasonal promotions, sweepstakes or fairs. Whenever necessary, add new CTAs and links to prioritize temporary offers and events.
Example of so cute, who invested in a simple and straightforward CTA.
4. Make good use of the link in the biography
A lot of people think that links are always the best solution when it’s time to decide what to put in the Instagram bio. And while it’s true that the Instagram bio link represents a bona fide opportunity, it should be used with caution.
Take advantage of this space to insert a powerful link, which can for example direct the visitor to a relevant page, such as a brand crowdfunding campaign or a video on the YouTube sales channel.
Many brands use the bio space to insert the website’s homepage link, as is the case with Natural land:
However, you can also link:
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His latest product launched, piggybacking on any other store-relevant Instagram content marketing campaign
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A curated links page, hosted on a tool like Link Tree, to disseminate a series of links
- A registration page for a course, email list, sweepstakes, etc.
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An access to the store’s blog or a promotional code key for the first purchase.
💡 Since you’re going to start exercising your creativity with the Instagram bio, why not start optimizing your images as well. product descriptions from the store?
5. What to put in the Instagram bio: bet on the contact buttons
It’s very common for users to contact you after discovering your brand on Instagram. Many people are used to sending messages via Direct, and if this is the only contact option available, it won’t be long before you have difficulties managing so many messages.
To avoid this scenario and provide good customer service, it is important to direct customers to the contact channels of their choice, be it a phone number, email or even the physical store address.
One way to unify this information and facilitate the contact process between the client and the brand is to insert, in the Instagram bio, one or more “action buttons”. To do this, just click on “Contact Options”.
After clicking on this option, just enter the information or channels that the store’s public can use to contact you, such as:
- Telephone, to receive calls or text messages
- Email, option that will open the user’s default email application in a new window
- Business address, which appears for the user in the “How to get there” option, opening a map that shows your physical store in relation to the customer’s location
The contact information will appear on the account as clickable buttons for those who use Instagram on their mobile, as in the example below, from Linus.
Want to learn more about customer service and how a chat service can improve the relationship between brand and buyers? Check out the video below:
6. Organize Profile Highlights
Stories are essential for anyone who wants to use Instagram to sell on the internet, and Highlights increase the duration of Stories on the profile. You can save individual Stories in different collections (the “Highlights”), and each collection can be named and organized however you like.
Highlights will be available on your profile indefinitely, just below your Instagram bio and above your posts feed. By clicking on them, the user can watch a sequence of Stories.
the profile of pantys, for example, has various highlights, which maintain the tone and values of the brand: donations, product kits, doubts about the brand, mobilization about Pink October and an anti-racist stance.
What’s more: the cover image of each Highlight matches the brand’s name and visual identity.
Now that we’ve seen 6 ideas for what to put in the Instagram bio, it’s time to share a bonus tip.
Go beyond the Instagram bio: a bonus tip 🚀
Activate buyable posts on Instagram
If you have never configured the buyable posts on your Instagram profile, now is the perfect time to do that.
Buyable posts are enabled with a buy button that displays directly on posts, and the coolest thing is that it also gathers all content tagged with product tags. The process is very simple: with just three taps, the visitor is directed to the product page, where they can make the purchase.
See how this works in practice, with a buyable post from Biossance:
Instagram biography: 10 examples to inspire
Now it’s time to showcase some of our favorite examples of brands who have written amazing Instagram bios.
You will notice that the brands are from different sectors, such as fashion, cosmetics, food and accessories – not least because the specificity of the niche will never be an excuse for not investing in a good biography.
These brands are also masters of showing what to put in the Instagram bio, so it’s worth keeping an eye out and taking note!
Bios of the sustainable fashion niche
1. Linus: bio for Instagram in list form
Linus is an ecological and 100% recyclable footwear brand, which bets (very successfully) on a minimalist design and a very modern message.
The brand’s Instagram bio appears in the form of a short list, which clearly and objectively describes the advantages of the brand’s sandals and ends with a very direct CTA: “buy through the website”.
2. Ekomat: to…
Discover more articles in our categories Fashion & Looks & Luxe et 90s Outfits.
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