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American consumers have abandoned Michelob — a lager brewed since 1896 — at a faster rate than any other beer. From 2006 to 2011, sales declined from 500,000 barrels to 140,000, with a 20 percent drop between 2010 and 2011 alone.
All of you lamenting the passing of the Michelob line, check the link @jesskidden posted, the beer is still being brewed in all its ilks. cavedave, plaid75 and Bitterbill like this. In the very least Michelob had a foil neck wrapper.
Michelob is the German name for Měcholupy, now in the Czech Republic, where Anton Dreher had a brewery. In 1961, Anheuser-Busch produced a pasteurized version of Michelob which allowed legal shipment of the beer across state lines. Bottled beer began to be shipped soon after, and the brand was introduced in cans in 1966.
Michelob Ultra, a truly terrible beer unworthy of its 95 calories per serving, is the 8th-most-popular beer in America, which is fairly impressive until you consider that it trails five other light beers, including the Natural and Busch versions. Ultra quite likely represents Michelob’s last, trashy gasp.
How many calories are in Michelob Ultra?
Michelob Ultra, a truly terrible beer unworthy of its 95 calories per serving, is the 8th-most-popular beer in America, which is fairly impressive until you consider that it trails five other light beers, including the Natural and Busch versions. Ultra quite likely represents Michelob’s last, trashy gasp.
Opting for Michelob allowed the status-conscious drinker to signal that while he was no Commie, he also wasn’t just some Schlitz slob, either. And this wasn’t all merely posturing: Michelob had some flavor along with the fizz, and a certain enlightened sort didn’t mind paying a small premium for it.
When did Michelob beer stop selling?
American consumers have abandoned Michelob — a lager brewed since 1896 — at a faster rate than any other beer. From 2006 to 2011, sales declined from 500,000 barrels to 140,000, with a 20 percent drop between 2010 and 2011 alone. No other beer on this list sold less than Michelob.
Yeah, that would have been pretty much smack dab at the peak of Michelob’s heyday. In ’81, it was the Sixth best selling beer in the US at 8.3 million barrels, so around 5% market share.
In the very least Michelob had a foil neck wrapper. Click to expand… Those early bottle labels (60s and 70s) were paper with a metallic finish, perforated just below the crown so they split off nicely when opened. Nicer than some of those more difficult imports where the actual foil was glued to the neck.
When will Michelob be available?
Michelob and Michelob Light in teardrop bottles will be available nationwide by Feb. 26, while the Michelob AmberBock bottle will be available by March 5. National TV, radio and print ads, as well as outdoor advertising, will reintroduce the products.
Those bottles were scrapped in 2002 in favor of a more modern appearance. “The teardrop bottle was originally created to make the beer immediately identifiable in even a darkened bar or restaurant, and we’re going back to those roots,” said Eduardo Pereda, director of marketing for the Michelob line.
Michelob, dubbed by the St. Louis-based company as a “beer for connoisseurs,” was originally brewed as a draught-only beer in 1896, using 100 percent malt.
Anheuser-Busch’s high-end Michelob family of beers is returning to an all-malt recipe and bringing back the familiar teardrop bottle that was eliminated five years ago, the nation’s largest brewer said Thursday.
When did Michelob beer stop selling?
American consumers have abandoned Michelob — a lager brewed since 1896 — at a faster rate than any other beer. From 2006 to 2011, sales declined from 500,000 barrels to 140,000, with a 20 percent drop between 2010 and 2011 alone. No other beer on this list sold less than Michelob.
While sales of Michelob Light declined, sales of Michelob Ultra — introduced in 2002, with just 95 calories per 12 ounces — rose by 10.3 percent from 2006 to 2011. Anheuser-Busch InBev no longer prominently markets the beers on its websites alongside the better-selling Michelob Ultra.
Another Belgian white beer, Blue Moon, which is sold by MillerCoors, was the 18th-most popular beer sold last year. Shepard expects the focus on nontraditional brews to continue at least through next year. This will likely further reduce sales of the declining brands on our list.
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