In Recife, companies are born on Instagram
Photo: Reproduction/Internet
Created in 2010 by Brazilian Mike Krieger and his partner Kevin Systrom, Instagram can be more than just an image sharing tool. With the help of the application, many virtual companies establish themselves without having to resort to platforms such as websites, which often need investments in hosting and creating layout. The social network, which reached more than 300 million users last year, surpasses Twitter’s numbers and is useful for many entrepreneurs to make more money.
Photo: Reproduction/instagram
Despite not having an exact formula, the application is often the main choice for those who do not have a physical establishment and want to publicize their work, as is the case with businesswoman Juliana Soares, in charge of Camarim da Ju. Working for almost two years with an online women’s clothing store, her company has nearly six thousand followers and she highlights the importance of the tool for her work: “Posting photos, I can reach a lot of people. There’s always someone who doesn’t know me, sees the image and is interested in the product”. Juliana compares the app to Facebook: “Getting likes on the Facebook page is expensive and I can count on my fingers the people who, attracted by there, shop. On Insta, I even have feedback”.
Photo: Reproduction/Instagram
On the other hand, gastronome Jéssica Souto, a partner at Love it – Doces Finos, finds it difficult to promote the store using the tool: “Face ends up taking advantage because it has a better way of promoting the page, with the option of boosting the publication”. However, Jessica emphasizes the importance of the application being cemented in images, which, for gastronomy, is essential when it comes to arousing interest. “Whoever works with food, especially in the case of an online establishment like ours, needs to arouse desire in the customer through the eyes. Perhaps at this point Instagram is more assertive.”
Photo: Reproduction/Instagram
Manoel Dambroski, in charge of the Seu Zé menswear virtual store, points out Instagram as the establishment’s gateway. For 4 months on the market, the brand page already has more than 600 followers and frequent interactions. Manoel explains that customers interested in the items can request the box delivery service, in which they leave some shirts at the consumer’s house and come to pick them up 24 hours later.
For those who want to know how to optimize their Instagram profile, the content editor of Portal NE10 Gustavo Belarmino gives some tips:
In Recife, there is a range of options for those who want to buy products through Instagram, without having to leave their home. O Social1 list some stores:
Fashion:
Collage: Social1/Disclosure
Ju dressing room – @camarimdaju
In the virtual world for nearly two years, the store has more than six thousand followers and sells clothes to the female audience. Despite being from Recife, the brand delivers out of state, with the addition of freight.
Sorelle Recife – @sorellerecife
With more than eight thousand followers, the store has been in existence for a year and specializes in women’s clothing and accessories.
Photo: Reproduction/Instagram
Recife Fashion & Accessories – @fgstorecife
Online store for clothing and accessories.
Pindorama – @shoppindorama
With over a thousand followers, Pindorama is a clothing store for children aged six months to six years.
Mr Joe – @seuzeformen
With four months on the market, the Seu Zé men’s shirt store has more than 600 followers on Instagram.
Vitalina Recife – @vitalinareef
According to Carol Dreyer and Rodrigo Cavalcanti, from Vitalina Recife, 80% of the store’s sales are the result of disclosure on Instagram. With 11 months on the market, the profile on Ig already surpasses the mark of four thousand followers. There, sandals, women’s and men’s bags and decorative objects, all made by artisans from Pernambuco and the interior of Ceará. Deliveries are not restricted to Recife and are made by Correios.
Photo: Reproduction/Instagram
girl muse – @muse girl
Specialized in women’s fashion, Menina Musa works with shorts, blouses, dresses, shoes and accessories for women.
Carol Agra – @marcacarolagra
Created by stylist Carol Agra, the store is focused on fashion and produces personalized clothes and accessories. According to Carol, the customer has the option of ordering a print and the ideas are always discussed with the consumer, with the objective of creating a creative piece that pleases the customer.
Food and Drink:
Collage: Social1/Disclosure
Love it Fine Sweets – @loveitdocesfinos
Store specializing in gourmet sweets, brownies, truffles, pies & cupcakes. The businesswomen running the brand, Jéssica and Patrícia Souto, also highlight seasonal products, such as Easter Eggs.
Salads Delivery – @saladsdelivery
With an online menu of light and healthy dishes, Salads Delivery does not let its nearly four thousand followers leave the regime. The customer requests the menu via Whatsapp and they deliver it at home.
Photo: Reproduction/Instagram
Crab & CIA Delivery – @crab eciadelivery
Crab, coconut oysters, octopus rice with pasta and other delicacies are part of the menu at Caranguejo e Cia Delivery, an online store that operates in Recife and is focused on seafood.
Chopp’s Portal – @portaldochoppdelivery
If the order is a draft beer, the Portal do Chopp also works through Instagram and delivers it at home.
taste – @paladarcs
Paladar sells healthy snacks, without lactose, gluten and additives.
Biofit Detox Recife – @biofitdetox_reef
On Biofit Detox Recife’s Instagram the client can find tips, recipes and even order the detox diet.
Others:
Photo: Reproduction/Instagram
Coffee Box – @coffebox
Coffe Box works with the making of gift boxes.
Urges Refrigerator – @Instaler
With Insta Refrigerator your Instagram photos can become fridge magnets.
orchid store – @orchid store
To make your life more flowery, Orquidearia is a delivery of orchids, which runs from Monday to Saturday.
Check more articles in our categories Fashion & Looks & Luxe et encore 90s Outfits.
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