14 amazing plus size stores for you to discover and love
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Photo: Reproduction / Jessica Lopes
Enough of the dictatorship of the dummy 36/38! More and more women have found space to empower themselves and change the thought that there is a perfect body type to be valued in fashion.
Many stores realized that there was a very strong gap in this market and began to produce fantastic looks for those above the 44 model, valuing freedom and diversity and giving visibility to these women.
The change, which had already started in stores with entrepreneurs launching plus size collections, has more recently reached haute couture and the catwalks. Not long ago, in 2013, the first Plus Size Fashion Week took place in Paris. It was only in 2016 that São Paulo Fashion Week brought a plus size model to the fashion shows for the first time.
But, as style has nothing to do with rules and standards, but rather with feeling good, we list some plus size stores that make beautiful pieces for you to compose looks with your face, in all occasions:
1. Oh, darling!
Photo: Reproduction / Oh, darling!
With a wide variety of pieces for the most diverse occasions, the Oh, darling! its main purpose is to entertain the women who wear the brand’s clothes. Therefore, they invest a lot in different prints, very cheerful and colorful. They also appreciate the absence of rules, inviting people to dare and break those famous sayings we hear about fashion.
2. Chica Biscuit
Photo: Reproduction / chica biscuits
Created in Porto Alegre 12 years ago, Chica Bolacha is a brand focused on the plus size market. With a proposal to democratize fashion, they create pieces from mannequins 38 to 60. And they recently included men in their collections, with the Chico line.
3. flaminga
Photo: Reproduction / flaminga
With options for lingerie, fitness clothes, jeans, beachwear, accessories, among other types of pieces, the flaminga came up with the challenge of taking quality clothes to those above the model 44. It is a multi-brand portal, carefully curated so that women who buy and/or will buy at the store find the best in the market.
4. Maria Pineapple
Photo: Reproduction / Maria Pineapple
THE Maria Pineapple, which opened this year, is focused on plus size fashion for irreverent and fun young people. The brand has a lot of personality and pleases women who like pieces with different prints and more alternatives. The dummy ranges from 44 to 60.
5. Best Size
Photo: Reproduction / Best Size
THE Best Size it is also a multi-brand store aimed at the plus size public and with the objective of offering elegant pieces for women who dress over 44. They prioritize convenience when shopping, in addition to always seeking brands that provide comfort and quality in their items. Empowering, she says that “the best size is yours”, hence the origin of the store’s name.
6. Kaue Plus Size
Photo: Reproduction / Kaue Plus Women
With the principle of valuing the customer’s attitude, the store was created Kaue Plus Size. Operating in the market since the 1990s, it combines experience, personality and creativity in its pieces. In addition to the virtual store, there are several physical stores across the country, with items for both women and men.
7. Malindi Brazil
Photo: Reproduction / Malindi
THE Malindi Brazil It has been operating in the plus size business since the 1980s, when this niche still had few companies that met its needs. In the 1990s, they began to dedicate themselves entirely to this area and today they are one of the best known and most respected brands on the market.
8. Rouge Marie
Photo: Reproduction / Rouge Marie
After numerous tips given on her personal blog, the stylist and fashion consultant responsible for the brand, Débora Fernandes, created the Rouge Marie. Aiming to create quality pieces and give fashion tips in the same space, the brand also takes the opportunity to break old prejudices, such as “you can’t wear this if you’re overweight”.
9. Women’s Store
Photo: Reproduction / Woman
THE Women’s Store exists since 2011 as a multi-brand platform of plus size pieces for casual, work, party, jeans, beach, lingerie, among others. Committed to finding quality pieces and offering them to its customers, the store is the result of the success of the Mulherão blog.
10. Palank
Photo: Reproduction / Palank
THE Palank emerged in 1984, bringing an experience of over 30 years in the plus size niche, being one of the pioneers in this sector. With the principle of breaking the famous rules, which are actually prejudices, they seek to empower women who fit as plus size.
11. Julia Plus
Photo: Reproduction / Julia Plus
THE Julia Plus opened in 1998, in Rio de Janeiro, inspired by the curves of women from Rio de Janeiro. Always with innovative concepts, the brand has international recognition due to the creativity in designing the pieces and the quality of the materials used.
12. Vk Fashion Plus Size
Photo: Reproduction / beauty without size
With the mission of empowering, meeting the needs of the female audience, ensuring comfort and quality clothing, comes the Vk Fashion Plus Size. The brand states that its commitment is to serve a female audience, aware of and connected to trends, allowing everyone to feel sensual, modern and young.
13. Chic & Elegant
Photo: Reproduction / Roman Ju
Valuing the Brazilian woman, the Chic & Elegant combines comfort, joy and quality. Created in 2009, the brand always seeks to bring the main world trends to Brazil to make women look beautiful and with self-esteem up there.
14. Lilo Fashion
Photo: Reproduction / Lilo Fashion
Created in 2012, the Lilo Fashion it was created with the aim of fulfilling the dream of plus size women of using quality pieces that are in line with the latest fashion trends. The store sells casual, party, beach, underwear and jeans items. With printed and more sober options, it seeks to meet all styles, pleasing all women.
Today there is a good variety of amazing stores for you to buy your clothes and feel beautiful, empowered and fashionable, isn’t it? So enjoy, meet them all and recommend this matter to your friends who are also plus size!
Discover more articles in our categories Fashion & Looks & Luxe ou encore 90s Outfits.
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