None
Vault was a sweetened carbonated beverage that was released by The Coca-Cola Company in June 2005 and marketed until December 2011. It was touted as an artificially flavored hybrid energy soda. Coca-Cola was marketing Vault as a combination with the slogan “Drinks like a soda, kicks like an energy drink ,” as well as “The Taste. The Quench.
In September 2005, The Coca-Cola Company released Vault Zero, a diet version of the citrus soda. Grape Vault and Peach Vault were two variants available only from Coca-Cola Freestyle machines .
Although Vault never reached the peak staying power of Mountain Dew, the soda retained a devoted fan following that has gone as far unearthing a long-form commercial for the dearly departed drink and starting a petition pleading for Coca-Cola to revive the cult favorite.
This ultra-caffeinated lemon-lime soft drink was introduced in 2005, essentially serving as the Coca-Cola Company’s take on Pepsi’s neon-hued gamer fuel, Mountain Dew. According to Food Ingredients First, when Vault rolled out it was aimed at a younger market of people that had a taste for carbonated energy drinks, and apparently SUVs.
Why was Vault Zero reformulated?
In 2006, Vault Zero was reformulated in response to a lawsuit over allegations that ingredients in Fanta Pineapple and Vault Zero had the potential in certain circumstances to combine to form benzene, a carcinogenic compound.
Vault was released nationally in February 2006 following commercials that were shown during the pregame show for Super Bowl XL .
It was touted as an artificially flavored hybrid energy soda. Coca-Cola was marketing Vault as a combination with the slogan “Drinks like a soda, kicks like an energy drink ,” as well as “The Taste. The Quench. The Kick.” “Get it done, and then some,” “Chug & Charge,” and “Get to it!”
In September 2005, The Coca-Cola Company released Vault Zero, a diet version of the citrus soda. Grape Vault and Peach Vault were two variants available only from Coca-Cola Freestyle machines .
Television commercials for Vault featured men performing extraordinary tasks while drinking Vault, in line with the slogan, “Vault. Get to it!” One such commercial featured a man building a robotic scarecrow with laser eyes that rids his farm of crows, foxes, rabbits, and hippies. Other commercials included a man converting his and his neighbors’ backyards into a football field using explosives and a chainsaw; a man renovating his house into a giant birdcage; a man who blows up a reef bed to obtain a large amount of pearls in order to win his girlfriend back from a Fabioesque man, and a man excelling at paintball, at one point using a squirrel as an improvised weapon.
Sharing is caring, don’t forget to share this post with friends !
