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The company typically places its bakeries in these locations because the smell will attract passersby. Even if mall-goers or travelers were just walking by with no intention of buying a cinnamon roll, they are probably more likely to stop when they smell that sweet, gooey cinnamon.
While prices range depending on your location, Cinnabon can generate more profits by partnering with Pillsbury and selling rolls with its iconic cinnamon in grocery stores in addition to selling its own rolls in malls and airports around the world.
Luckily for you, you can make a quick grocery run and pick up a can of Pillsbury cinnamon rolls made with Cinnabon’s trademarked cinnamon. And luckily for Cinnabon, the company can still capture customers, even if those customers don’t want to visit one of the franchise locations.
“The Center of the Roll treats allow us to continue offering the same great Cinnabon taste in a variety of ways,” said Gary Bales, former president of Cinnabon.
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