Since its introduction in 2005, BK Chicken Fries have appeared temporarily and sporadically on the Burger King menu, both arriving and leaving with much fanfare and promotion.
Most noticeably, the Burger King logo will have a brand-new look. Burger King has revealed a new logo for the first time in more than 20 years. Although the new logo isn’t tremendously different from the old one, you’ll notice that it is more minimalist.
Served in an orange box featuring a sunglasses-clad chicken with whiskers (meant to resemble the famed Cheetos mascot Chester Cheetah ), the product consisted of white meat chicken rolled in a coating made up primarily of powdered, cheesy Cheetos. Again, these were temporary menu items that soon disappeared from Burger King locations everywhere.
These fries turned up the heat with a marinade made up of spices including black pepper and cayenne. Unlike the original recipe BK Chicken Fries, Fiery Chicken Fries were a limited-time-only product that stayed that way, disappearing from Burger King months after introduction.
When did Burger King change their french fries?
In the late ’90s, Burger King reworked its french fry recipe, hoping to grab customers from McDonald’s, only to see that version flop. It tinkered with the formula again in 2001. In 2011, Burger King changed its classic fries recipe yet again, making them slightly thicker and less salty.
Burger King’s fries are made from real potatoes, but they utilize potato starch, rice flour, and a few other choice ingredients to boost the crunch factor and seasoning. While they do get nice and crispy outside and stay pillowy-soft inside, what they’re missing is flavor.
In 1990, about the same time Burger King changed from Pepsi to Coca-Cola products, they also changed their French fries. First they changed the oil they used, changing the taste slightly, and then changed the fries completely.
The new fries are made with a process in which fresh-cut potatoes are sprayed with a potato-based coating before they are frozen and shipped to Burger King restaurants where they are cooked, as before, in vegetable oil.
According to a government statement, McDonald’s (MCD), Burger King (BKW), Carl’s Jr., Papa John’s (PZZA), KFC and Pizza Hut are all required to list the companies that supply their Shanghai restaurants.
Burger King said it made the new fries thicker, reduced sodium and added a coating that makes them crisper and keeps them hotter longer. The fries, now a bit wider in diameter than a No. 2 pencil, will be available in its more than 7,000 North American Burger King restaurants by December 5. Prices remain the same.
Burger King failed to attract nutrition-conscious diners through Satisfries, a lower-calorie, healthier version of its French fries, with the result that the company withdrew the product from two-thirds of its restaurants.
When did Burger King sell?
So they are trying to change the conversation—subtly. Burger King was sold in 2010 to a Brazil-based private-equity firm. Alex Macedo, the boyish-looking president of Burger King North America used to be an executive at Brahma beer.
Burger King’s new offering, rolling out Tuesday, is crinkle-cut fries —slightly thicker than the usual fare. They’re made from the same potatoes, fried in the same oil, and processed on the same equipment as traditional Burger King fries. But get this: they’re much lighter.
Burger King says that based on a 70-gram serving, the “Satisfries” would have 6.3 grams of fat and 150.5 calories. Here is the McDonald’s menu nutrition information. By my calculations, based on McDonald’s data, a 70-gram serving of McDonald’s fries would have 227 calories and 11.4 grams of fat. So the numbers do seem to add up.
After a decade of research on two continents, BK is rolling out new crinkle-cut fries.
But Burger King is hoping that the new choice will expand its universe of customers. “These are not replacing the existing French fry,” Hirschhorn said. That’s not an unreasonable thought. It’s important for Burger King to do better in French fries.
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