Wingstop is taking a flyer on thighs. The Dallas, Texas-based chicken wing chain has launched a virtual brand called “Thighstop” in a bid to get customers to order crispy chicken thighs instead of the traditional wings, which have surged in price.
For Wingstop, thighs are a better deal than wings. During the pandemic, when restaurants closed their dining rooms and focused on delivery options, chicken wing sales soared.
Wingstop has both sauced and dry varieties of wings, and their cajun flavor is the only dry one we don ‘ t love. While the dry seasoning does lend it a nice heat, there isn ‘ t much flavor beyond that.
Wingstop’s lemon pepper seasoning is very good, and though I’m a Buffalo wings person at heart, I think that for thighs, the dry seasoning is where it’s at. The dry-seasoned thighs were consistently coated with a generous amount of tart lemon pepper flavor and didn’t require a support gunner of extra dip, which surprised me.
Can you serve wings over thighs?
Obviously, there are compelling arguments for serving wings over thighs. Wings are good for either a snack or a full meal, they taste good both dipped and coated in sauce, they’ve got great flavor, and the skin-to-meat ratio can’t be beat. You’ve had chicken wings, you get it. They’re awesome.
Yes, I’m well aware of the fact that chicken wings are messy, but this is on a whole new level! I mean, with a wing, you can at least position most of the meat in front of your mouth. But with the wider, fully dressed thigh, you’ll be wearing that sauce like it’s a whole application of makeup all over your cheeks.
Is Wingstop selling chicken thighs?
So Wingstop, a chain known for, well, wings, is now selling chicken thighs. But getting Americans on board could be a challenge. On Monday, the restaurant launched a virtual brand called “Thighstop” which serves crispy thighs, with or without sauce. The menu also includes breaded boneless versions of the product.
For Wingstop, thighs are a better deal than wings . During the pandemic, when restaurants closed their dining rooms and focused on delivery options, chicken wing sales soared. At Wingstop ( WING), sales at US stores open at least a year grew about 21% in 2020.
That means Wingstop’s margins on thighs will be better as long as thighs are cheaper to buy than wings. But Wingstop was thinking about how to introduce thighs even before prices spiked.
Why did Wingstop move?
Wingstop chairman and CEO Charlie Morrison told CNN that the company made the move because the costs of chicken wings have become so severely inflated. Morrison said the wholesale price of a pound of wings has risen from 98 cents a year ago to $3.22 today.
Wingstop has launched a virtual brand called “Thighstop.”. Thighstop. Wingstop is taking a flyer on thighs. The Dallas, Texas-based chicken wing chain has launched a virtual brand called “Thighstop” in a bid to get customers to order crispy chicken thighs instead of the traditional wings, which have surged in price.
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