The drink was rebranded as Mist Twst in 2016, although it reverted to Sierra Mist in 2018. The brand is aimed at competing with The Coca-Cola Company ‘s Sprite brand and Dr Pepper Snapple Group ‘s 7 Up.
Sierra Mist Natural claims to have no artificial ingredients, it’s caffeine free, with 100% natural flavors and made with real sugar. The label “natural flavors” is a very broad term that the FDA approved as a category for many lab-made ingredients that to the common consumer would not be “natural”.
Sierra Mist is a lemon-lime flavored soft drink. The new formula, branded as Sierra Mist, was introduced by PepsiCo in 1999, replacing Slice and Storm, and eventually became available in all United States markets by 2003 and competed with The Coca-Cola Company’s Sprite brand.
Sierra Mist’s previous rebranding efforts have run the gamut. One of the brand’s earliest looks included a mountain range in the background, while another design showed the word mist in a foggy haze. The 2014 overhaul included font changes such as the “M” in Mist looking like two triangles colliding.
What is Sierra Mist?
www.sierramist.com. Sierra Mist is a lemon-lime flavored soft drink line. Originally introduced by PepsiCo in 1999, it was eventually made available in all United States markets by 2003. The drink was rebranded as Mist Twst in 2016, although it reverted to Sierra Mist in 2018.
Sierra Mist underwent a more significant rebranding in August 2010, in response to shifting consumer preferences towards products made with “natural” ingredients – according to beverage industry and general news media reporting at the time.
On December 18, 2015, Pepsi announced that the name of Sierra Mist would be changing to Mist Twst at an unknown point in spring 2016, in line with Pepsico’s sponsorship agreement with the NBA, which replaced Coca-Cola’s previous sponsorship and its broad campaign with the league for Sprite.
The company introduced Sierra Mist in 1999. The selection of the name “Sierra Mist” was based on favorable market research involving 2,000 people from over 1,000 possible names. “Sierra” had previously been a proposed name for what became the original (10% juice-formula, lemon-lime) Slice in 1984.
By 2013, Sierra Mist Natural reverted in name to simply Sier ra Mist, and in 2014 the formulation was changed to use a combination of sucrose and stevia as sweeteners, in an effort to cut calories in drinks. The change proved unpopular, with complaints of the stevia introducing an unpleasant aftertaste.
Sierra Mist: Undercover Orange and Sierra Mist Free: Undercover Orange were both clear sodas, like regular and Diet Sierra Mist, but had a mandarin orange flavor. Sierra Mist was an official partner and sponsor of Major League Soccer and two franchises within the league, the New England Revolution and D.C. United.
In 2006, Kathy Griffin, Tracy Morgan and Guillermo Diaz joined the cast. Diaz and other members of the cast of Otro Rollo starred in the Spanish-language versions of the commercials. In 2007, Nicole Randall Johnson and Eliza Coupe joined the cast, replacing Debra Wilson and Kathy Griffin.
Why is Sierra Mist called Sierra Mist?
Roughly five years ago the brand renamed itself “Sierra Mist Natural” when it replaced high-fructose corn syrup with sugar. Then in 2013, the brand went back to its two-word Sierra Mist moniker, removing “natural.”. That change was made “due to the lack of detailed regulatory guidance on the use of the term [natural],” a PepsiCo spokeswoman told Ad …
Sierra Mist is about the leave the mountains behind. The PepsiCo-owned brand is removing the word Sierra from its name as it becomes “Mist Twst” as part of a major branding overhaul that will put more emphasis on taste.
Sierra Mist Is Changing Its Name and Look — Again. By E.J. Schultz. Published on December 18, 2015. Sierra Mist is about the leave the mountains behind. The PepsiCo-owned brand is removing the word Sierra from its name as it becomes “Mist Twst” as part of a major branding overhaul that will put more emphasis on taste.
By focusing on taste, the newly named Mist Twst could be following a playbook similar to Sprite, which has found success targeting young, urban consumers. Sprite held a National Basketball Association sponsorship until PepsiCo took over the NBA deal from Coke in July.
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