McDonald’s BTS meal has been hugely successful so far. The fast-food chain introduced two new merch BTS-branded merch collections. Celebrity partnerships have been strategic promotions for chains this year.
The BTS meal Louisa Chu/TNS/Zuma McDonald’s has seen success with its line of meals named for musicians and inspired by their preferences. Prior to the BTS collaboration, McDonald’s partnered with J Balvin and Travis Scott.
It was the first celeb-endorsed meal to land on the menu in 30 years and ended up being a lucrative one for both the rapper and the fast-food giant. However, based on its initial popularity, the BTS meal is on track to reach new heights of success.
The BTS Meal was a meal sold by the international fast food chain McDonald’s in collaboration with the South Korean boy band BTS.
To support the promotion, McDonald’s introduced a limited-edition line of merchandise and ran a television commercial, among other things. McDonald’s has seen success with its line of meals named for musicians and inspired by their preferences. Prior to the BTS collaboration, McDonald’s partnered with J Balvin and Travis Scott.
And for concerned fans, yes, the BTS meal is coming with free photocards, McDonald’s confirmed. The BTS Meal will be available in the US through June 20. It follows a series of McDonald’s celebrity signature order collaborations, including one with Colombian musician J. Balvin and a wildly successful one with rapper Travis Scott.
^ Bengali, Shashank (June 11, 2021). “McDonald’s in Indonesia are forced to close after a ‘BTS Meal’ frenzy that violated Covid measures”. The New York Times.
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