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Collectively, private labels have the second-largest market share in the peanut butter market, which is testimony to the Jif brand’s dominant market position. But then, the average American’s love for Jif peanut butter is also one reason behind the product’s current shortage, coupled with a recent recall.
(Related: Grocery Shortages To Expect in 2021, According to Experts .) “In this case, and particularly in peanut butter, it was very clear that we were experiencing cost pressure and could demonstrate that to our trading partners and so forth,” J.M. Smucker’s CEO, Mark Smucker, said last November.
That email doesn’t look right. Peanut butter lovers brace yourselves because your favourite snack might be gone very soon. Due to global warming, peanuts have joined the list of foods that might be extinct by 2030.
Retail stores are running out of peanut butter. Several social media users have shared images of empty peanut butter shelves at grocery stores. Incidentally, even the baby formula shortage was compounded by a product recall from Abbott. The Abbott plant has since reopened and it will soon start shipping the product.
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