Women already have their own brand of beer – Michelob Ultra. This is silly :
- Michelob Ultra is the Gatorade of beer. For more than a decade, Michelob …
- Michelob Ultra was originally made for Baby Boomers. So, the message is …
- Yes, Michelob Ultra is “keto.” Although Atkins may be out of style, Michelob …
- It’s the calories and carbs that count. Michelob Ultra keeps its stats low. The …
- Michelob Ultra is still a top-tier beer. In 2019, Michelob Ultra became the third …
- The Michelob Ultra family keeps growing. There are four Michelob Ultras in …
- It went from beer to clear with two hard seltzer packs. A brand all about low …
- Pure Gold is so organic, it’s solar-powered. In 2018, A-B announced the …
- Michelob Ultra is cool with surfers. In 2017 Michelob Ultra became the official beer sponsor of the World Surf League (WSL). Since then Michelob has sponsored the Vans U.S. Open of Surfing competition and the Michelob ULTRA Pure Gold challenger competition, both of which feature men and women competitors.
- Republicans love Michelob Ultra. A 2019 study on alcohol preferences among …
Thanks to major marketing efforts and big time sports ambassadors like Lance Armstrong and Kerry Walsh, Michelob Ultra soon rose to be one of Americas top light beers.
Over the years the Michelob beer family grew to include four beers: Michelob Ultra, the classic light lager; Michelob Ultra Pure Gold, a morally superior light beer made from organic grains; the gluten-reduced Amber Max, another light beer with a richer taste; and Michelob Ultra Infusions, with added fruit flavors.
Meanwhile, Michelob Ultra Organic dips even lower, to 85 calories per 12-ounce serving. Michelob Ultra is still a top-tier beer. In 2019, Michelob Ultra became the third-largest beer brand in the U.S.
Read on for more details. Michelob Ultra is basically a pale brew that is low on calories. As per its official website, each drink has just 95 calories and 2.6 grams of carbs. These are good things, sure but that’s where the fun ends.
What is Michelob Ultra?
Many consumer publications, blogs, and websites have felt the need to define Michelob Ultra as something other than what it is: a light lager made with malted barley, rice, hops, water, and yeast.
According to AdAge, Michelob Ultra launched with a different target in mind: baby boomers. The brand and its tagline — “Lose the carbs. Not the taste.” — was meant to resonate with Atkins-dieting seniors.
Michelob Ultra keeps its stats low. The 4.2-percent-ABV beer has just 95 calories per 12-ounce serving. That’s less than the calorie count in almost every competitor, including Bud Light (110 calories), Coors Light (102 calories), and Miller Lite (96 calories). Michelob Ultra has the same amount of calories as Natural Light and Busch Light, but beats the other two in the carb department — Michelob Ultra has 2.6 grams of carbohydrates per serving, while Natural Light and Busch Light have 3.2 grams each.
Michelob Ultra is a family of four. Currently, there are four Michelob Ultra recipes in the brand family: The original Michelob Ultra “Superior Light Beer” launched in 2002. In 2018, innovations started ramping up. In February 2018, A-B launched Michelob Ultra Pure Gold, an organic version of the light lager billed as the first USDA-certified …
Republicans love Michelob Ultra. A 2019 study on alcohol preferences among American voters revealed that Republicans’ beer of choice is Michelob Ultra, followed by other light beers such as Miller Lite, Coors Light, and Bud Light. Republicans also reach for diet sodas, according to the report.
When Anheuser-Busch announced its first-quarter results to industry members in 2019, it brought another win to light: Michelob Ultra became the third-largest beer brand in the U.S. That put it behind No. 1 and No. 2, Bud Light and Coors Light; leap-frogging over Budweiser and Miller Lite, which were previously No. 3. and No. 4, respectively.
The first label, Lime & Prickly Pear Cactus, launched in March 2019; and Pomegranate & Agave is expected to be next. Finally, in 2019, it also launched Michelob Ultra Amber Max, a gluten-reduced version of the beer made “with three ancient grains with notes of blue agave and rye,” in select markets, according to Fortune.
What is Michelob Ultra?
One of the better-known entrants in the light beer market is Michelob Ultra, which is a part of Anheuser-Busch, the company that has produced many popular varieties of beer such as Stella Artois, Bud Light, Budweiser, Shock Top, Hoegaarden, and Busch Beer.
Michelob Ultra is basically a pale brew that is low on calories. As per its official website, each drink has just 95 calories and 2.6 grams of carbs. These are good things, sure but that’s where the fun ends.
According to Spoon University, the beer is significantly “watered down” and has a consumer score of just 1.88 out of 5. Uh-oh.
You can brew any kind of light beer, but you’ll most likely encounter light lagers. Light beers have been a part of America’s drinking culture since the 1970s and are some of the most popular beers in the country. This makes sense.
Light beers can be a good option if you want to enjoy a pint without fretting as much over the additional calories. As highlighted by The Spruce Eats, light beer is basically brewed just like a typical beer but boasts a lower alcohol percentage and fewer calories as a result. You can brew any kind of light beer, …
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