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The company’s two signature brands, Dreyer’s Grand Ice Cream and Edy’s Grand Ice Cream, are named after its founders, William Dreyer and Joseph Edy. The Dreyer’s brand is sold in the Western United States and Texas, while the Edy’s brand is sold in the Eastern and Midwestern United States. In 2002, Dreyer’s was acquired by Nestlé.
The two brand names honor the company’s founders: Joseph Edy, a candy maker, and William Dreyer, an ice cream maker. Joseph Edy was born in Missouri and raised in Montana.
Breyers started on the east coast and expanded west; Dreyer’s – in the opposite direction. Dreyer’s adopted Edy’s as their brand name east of the Rockies, but Breyers did not reciprocate out west. So which company makes better ice cream? What you need to know: Taste is a matter of choice, so we won’t comment.
To avoid being confused with East Coast-based Breyers Ice Cream brand as Dreyer’s expanded nationally (and due to a trademark dispute ), Cronk and Rogers agreed to use the brand name “Edy’s” in the Eastern U.S. market in 1979.
When did Edy and Dreyer start making ice cream?
In 1928 Edy and Dreyer decided to join forces to manufacture ice cream. They secured a small factory and launched Edy’s Grand Ice Cream (the “Grand” reflected their street address on Grand Avenue in Oakland). They focused on creative innovations to fuel their small venture.
In 2002 Nestlé agreed to acquire Dreyer’s for $3.2 billion. In December 2019, Nestle announced that it will be selling all of its USA ice cream businesses, including Dreyer’s, Häagen-Dazs, and Drumstick, to Froneri, the global ice cream manufacturer that Nestlé co-owns with PAI Partners.
Because only large marshmallows were manufactured at the time, he used his wife’s sewing scissors to cut marshmallows into bite-sized pieces to make the first batch of Rocky Road. In 1947 the partnership was dissolved and in 1953, William Dreyer took over and changed the name to Dreyer’s Grand Ice Cream.
William Dreyer also ran a business in the 1920s, an ice cream manufacturing venture in the California dairy country community of Visalia. In 1926 he was recruited to run a large new plant in Oakland for National Ice Cream. While in Oakland, he met Joe Edy.
Dreyer’s Grand Ice Cream Holdings, Inc. (“Dreyers”), is an American ice cream company, founded in 1928 in Oakland, California, where its present-day headquarters office remains. The company’s two signature brands, Dreyer’s Grand Ice Cream and Edy’s Grand Ice Cream, are named after its founders, William Dreyer and Joseph Edy. The Dreyer’s brand is sold in the Western United States and Texas, while the Edy’s brand is sold in the Eastern and Midwestern United States.
In the 1920s he and his wife Grace decided to join his brother in California. In 1925 Joseph Edy opened the doors to Edy’s Character Candies Shop in Oakland. Edy’s high-quality candy quickly became recognized as among the best in the East Bay Area, and Edy was soon operating six shops.
1906: William Dreyer made his first frozen dessert to celebrate his ship’s arrival in America from Germany. 1919: Edy’s is sold, according to the Billings Gazette in Montana, September 14. 1928: William Dreyer and Joseph Edy found Edy’s Grand Ice Cream.
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