Magnolia Bakery is a chain of bakeries founded in New York City. The first location opened in 1996 at 401 Bleecker Street, on the corner of West 11th Street in the West Village neighborhood of Manhattan.
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So the supposed “Cupcake Craze” that Magnolia Bakery started is taking over the world. I, just like a lot of people, became knowledgeable of Magnolia Bakery through “Sex And The City”. What was the process in getting a huge show and star like Sarah Jessica Parker to visit and film at the original location? I’m not entirely sure!
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Where is Magnolia Bakery?
The Magnolia Bakery at 401 Bleecker Street. Magnolia Bakery is a chain of bakeries founded in New York City. The first location opened in 1996 at 401 Bleecker Street, on the corner of West 11th Street in the West Village neighborhood of Manhattan. The bakery is known for its desserts, especially its cupcakes .
The bakery was also featured on Sex and the City; in the film Prime, in which one of the characters throws Magnolia pies at his ex-girlfriends; and in The Devil Wears Prada, in which the character Andy says at one point that she needs to get to the bakery to pick something up for her boyfriend.
Appel opened Buttercup Bake Shop at 973 Second Avenue in the Midtown East section of Manhattan. In 2006, Allysa Torey sold Magnolia Bakery to Steve Abrams. The company was sold to a private equity firm co-founded by Hudson Yards developer Stephen Ross in early 2021 and appointed Bobbie Lloyd as Chief Executive Officer.
The sitcom Spin City also has Charlie Sheen’s character bringing Magnolia Cupcakes to Heather Locklear’s character. On October 16, 2008, Conan O’Brien bought a cupcake for each member of his audience during a taping of Late Night.
Other international franchises are currently operating in Saudi Arabia, which has eight locations as of October 2020; Qatar, which has four locations; Amman, Jordan; Daegu, South Korea; Taguig, Philippines (where it is known as M Bakery); and Mexico City, Mexico.
Magnolia Bakery has expanded from its original location with additional stores in the U.S. and internationally. In 2011, Magnolia Bakery CEO Steve Abrams stated that he had plans to open approximately three stores a year, adding that he would work with franchisees to expand overseas.
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