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It also comes with the promise of something greater within: a prize. Be it a special treat waiting at the bottom of the box or something that required you to cut out those mysterious UPC codes and mail them in, there’s something about the allure of a cereal box prize that makes them an essential part of childhood.
It was never a particularly high-quality toy, but it was still a toy. These days, though, cereal toys are mostly a thing of the past. So what happened to cereal box toys?
General Mills seems to be trying to revive cereal box toys with new promotions (via General Mills ). In 2014, boxes of Cocoa Puffs included Mega Bloks cars, and in 2015, there were Star Wars toys in boxes of Honey Nut Cheerios and Cinnamon Toast Crunch.
There likely isn’t one exact reason, but there are several possibilities why your favorite childhood cereal no longer regularly includes prizes like pogs, decoder pens, or whistles. Part of the blame could be that those cereal toys were declared a choking hazard.
Who invented the corn flake box?
The original decision to add prizes to the box is credited to John Kellogg, who first tried to entice kids to eat Corn Flakes with the offer of a free book, The Funny Jungleland Moving Pictures Book back in the early 1900s.
General Mills started offering its own premiums in the 1930s, sticking 12 different “ Skippy cards ” into boxes of Wheaties and encouraging kids to collect them all, and other brands quickly followed suit.
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