The 40 best beauty salons in Brazil
São Paulo
Urban and comfortable atmosphere at Eron Araújo Creative Salon.
1838 Jd. America
R. Colombia, 100, Jardim América. tel. (11) 2539 8444.
Famous names such as Monique Alfradique pass by the busiest chairs in the room — those of professionals Rosangela Araujo and João Bosco. The new unit, inaugurated last year, occupies a modern house with clean decor and a spacious garden. The makeup artists’ benches are also highly disputed. Allan Jhonnes, Ney Garcia, Rosman Braz and Lili Ferraz command the brushstrokes for the most famous events in the capital.
Brush: from R$150.
Cut: from R$250.
Hydration: from R$ 250.
Manicure: from R$60.
Mauro Freire House
Al. Jaú, 1580, Gardens. Tel. (11) 3061 5274.
It was to the hairdresser Mauro Freire and his razors that blogger Julia Petit entrusted the mission, last year, of transforming her long red strands into a very short cut. In addition to the salon, the house houses an art gallery, a restaurant and a beauty shop with shelves filled with premium products. The clientele that goes to the salon, which includes the actress Carolina Ferraz, prioritizes coloring. The free-hands contouring technique emerges among the favorites of the place.
Brush: from R$80.
Cut: from R$300.
Hydration: from R$330.
Manicure: from R$50.
C. Kamura
R. da Consolação, 3679, Cerqueira César. Tel. (11) 3061 5500.
Through Celso Kamura’s hands pass countless famous clients, among them the presenters Angélica and Renata Vasconcellos. The salon is strong in reflections and hairstyles, made by a team of professionals in tune with the latest trends. In addition to the salon in São Paulo, Kamura runs two more units, one in Campinas (SP) and the other in Rio de Janeiro.
Brush: from R$130.
Cut: from R$150.
Hydration: from R$300.
Manicure: from R$ 55.
Eron Araújo Creative Salon
Al. Gabriel Monteiro da Silva, 1670, Jardim América. tel. (11) 2592 5414.
Along the corridors of the cozy salon of hairdresser Eron Araújo, you can find actress Tainá Müller and blogger Mariana Saad while enjoying good music and the atmosphere of an art gallery, thanks to the photographs distributed on the walls. The cut signed by Eron is one of the most popular in the entire city.
Brush: from R$ 120.
Cut: from BRL 270.
Hydration: from R$ 350.
Manicure: from R$48.
Gallery
R. Dr. Mario Ferraz, 514, Itaim-Bibi. tel. (11) 3078 8888.
Free hand locks, in which the professional bleaches strands of hair with the naked eye so that they are uneven, are among the most requested services. Actress Alice Braga and model Daniela Braga are part of the VIP clientele who frequent the salon to get their hair done with Julio Crepaldi, one of the house’s partners. Dyson’s supersonic dryer, which causes less damage to the hair and is quieter than the usual ones, is one of the big news there. A beautiful garden, a kind of attraction in itself, invites you to rest and relax.
Brush: from R$80.
Cut: from R$330.
Hydration: from R$220.
Manicure: from R$45.
Jacques Janine
R. Colombia, 229, Jardim América. tel. (11) 3082 6187.
After five decades on Rua Augusta, the address it has occupied since it was inaugurated by French hairdressers Jacques and Janine Goossens, the headquarters of the Jacques Janine chain was transferred to one of the noblest places in the city. It is in a beautiful mansion, built in the 1920s and in neoclassical style, that the salon started to receive clients such as Maria Eugênia Suconic and Gabriela Duarte. The outdoor service lounge, consisting of bungalows and technological equipment, is one of the great assets of the new house. There is the first hair spa of the Italian brand Davines in Brazil, which offers color therapy, massage and a water purification system to enhance the results of hair treatments.
Brush: from R$ 140.
Cut: from R$300.
Hydration: from R$ 200.
Manicure: from R$ 55.
laces
R. Amauri, 282, Itaim Bibi. tel. (11) 3758 8028.
Run by cosmetologist and trichologist Cris Dios, Laces offers treatments based on natural and organic ingredients. The multivitamin treatment attracts celebrities like Mariana Rios, Izabel Goulart and Rafa Brites. They also praise the plant coloring, which combines herbs and plants to color and regenerate damaged hair. In addition to the Itaim Bibi unit, the chain has units in Jardins, Moema and Morumbi.
Brush: from R$89.
Cut: from R$199.
Hydration: from R$ 364.
Manicure: from R$54.
Marcos Proença
R. Prof. Artur Ramos, 395, Jardim Paulistano. tel. (11) 3079 4342.
Specialist in blondes, Marcos Proença is the head of it-girls from São Paulo and global actresses. The two units in São Paulo — the first in Jardim Paulistano and the last, more recent, opened in 2014 in Vila Nova Conceição — have an eco-friendly concept and an intimate atmosphere. With the appearance of a boutique salon, the new house offers space for group appointments. Flávia Alessandra and Deborah Secco face the Rio–São Paulo airlift to land on the hairdresser’s chair – and on the bench of makeup artist Nádia Tambasco. Very popular among celebs and socialites, she is considered both to make impeccable makeup for events and to do the eyebrows, a service in which she is also a reference.
Brush: from R$ 95.
Cut: from R$350.
Hydration: from R$ 250.
Manicure: from R$60.
MG Hair Design
R. United States, 1862, Jardim America. tel. (11) 3069 1499.
Under the command of hairdresser Marco Antônio de Biaggi, back at work after recovering from cancer treatment, the space is one of the most famous in the city – after all, Marco is one of the most beloved professionals in the area in all of Brazil . Loyal customers include Adriane Galisteu, Marina Ruy Barbosa and Sabrina Sato, fans of Marco Antônio’s scissors and the brushstrokes of colorist Juha Antero, star colorist at the place. As a differential, the salon also has a perfume shop and a bistro.
Brush: from R$ 190.
Cut: from R$390.
Hydration: from R$ 280.
Manicure: from R$70.
SpaDios
R. Adolfo Tabacow, 173, Itaim Bibi. Tel. (11) 3079 9333.
Focused on well-being and with a menu of natural treatments, it was inaugurated in 2011 by Renata Souza and her mother, Déia Dios. When in town, Grazi Massafera makes the embroidery, a technique that revitalizes the threads and removes split ends without messing with the length. Isabeli Fontana, on the other hand, is a fan of candle therapy, which uses the flame to cauterize and seal the ends. Today, there are four units: two in the capital, one in Rio de Janeiro and another in Goiânia.
Brush: from R$80.
Cut: from R$ 180.
Hydration: from R$ 140.
Manicure: from R$45.
Square by Romeo Felipe
R. Colombia, 217, Jardim América. tel. (11) 3081 9977.
Among the trees of a beautiful 800 m² mansion built in the 1920s in the heart of São Paulo, famous people such as Tânia Khalil and Anna Fasano are at ease in an environment with a relaxing atmosphere. Specialist in painting, freehand, and responsible for the look of Ticiane Pinheiro and Yasmin Brunet, Romeu Felipe recently joined the professional team and already has a full schedule for the coming months.
Brush: from R$90.
Cut: from R$220.
Hydration: from R$300.
Manicure: from R$70.
Studio W
Av. Brigadeiro Faria Lima, 2232, Jardim Paulistano. Tel. (11) 3094 2640.
Under the command of Wanderley Nunes for 17 years, Studio W has a total of seven units spread across the capital and interior of São Paulo. There are four addresses in São Paulo and three more divided between Barueri, Campinas and Ribeirão Preto. The technique known as flash, in which natural lights create a gradient color effect on the strands, is the most requested among blondes. Claudia Raia and Guilhermina Guinle are some of the celebrities who have their hair treated directly by Wanderley.
Brush: from R$93.
Cut: from R$152.
Hydration: from R$ 215.
Manicure: from R$37.
Wilson Eliodorio Studio
Av. Rebouças, 3454, Pinheiros. Tel. (11) 3872 6448.
For years, actresses Taís Araújo and Paloma Bernardi have entrusted their powerful curls to hairdresser and makeup artist Wilson Eliodorio’s scissors. But whoever thinks they will find them there is wrong. With a super-slim schedule, the salon only serves two people at a time and the time must be arranged in advance. The experience is worth it: the house is so cozy that it doesn’t even feel like you are on a busy avenue in São Paulo.
Brush: from R$ 180.
Cut: from R$300.
Hydration: from R$ 250.
Manicure: from R$50.
Rio de Janeiro
A team of experts and a comfortable space (in all, it has five floors) are Esmell’s strengths.
Care, Body & Soul
R. Barão de Jaguaripe, 289, Ipanema. Tel. (21) 3813 0560.
With a style reminiscent of a spa, it has an air-conditioned garden and hot tub, where clients starring Carol Castro do their nails and reflexology sessions far from the noise of the dryers. The flagship is Ipanema Beach, a technique developed to lighten the strands while preserving their structure. Another very popular service is artificial tanning, done with a 76-jet spray shower that can tan the entire body in just one minute.
Brush: from R$ 95.
Cut: from R$290.
Hydration: from R$220.
Manicure: from R$40.
Crystal Hair & Care
R. Barão de Jaguaripe, 242, Ipanema. tel. (21) 2267 7486.
The professionals Branca di Lorenzo, Wilson Barros, César Neuber and Carlos Sá are almost as famous as their clients. Fátima Bernardes goes every 15 days to undergo the treatment with the Penetraitt restoration line, by the Sebastian brand. Bruna Marquezine, owner of fine, wavy hair, is always there to rebuild the strands. There are three units in all: one in Ipanema, another in Leblon, and the last in Barra.
Brush: from R$90.
Cut: from R$370.
Hydration: from R$ 150.
Manicure: from R$40.
esmell
R. Venancio Flores, 171, Leblon. tel. (21) 2329 1991.
It’s only Sophie Charlotte appears with a new look that hairstylist Esmell’s salon is filled. The reason? Hairdresser Mário Silva, father of the actress and responsible for her hair changes, is one of the professionals in the place. In the range of services, the highlights are the freehand lights made by specialists Atila Garcia and Adriana Neto. Located in a luxurious five-story building in Leblon, the salon also has branches in Ipanema and Miami, in the United States.
Brush: from R$100.
Cut: from R$290.
Hydration: from R$ 150.
Manmicure: from BRL 38.
Gioh Space
da Barra da Tijuca, 1636, Itanhangá. tel. (21) 2494 2229.
After leaving Giovanna Ewbank looking blonde for her first soap seven years ago, Anderson Couto ended up becoming her official hairdresser — and now a partner. The two opened together a salon with services ranging from haircuts to treatments. Inside the space, Bruno Gagliasso, husband of the actress, invested in a barbershop, in a separate space for the male audience. There is also a bar with light snacks and juices. Actresses Yanna Lavigne, Giovanna Lancelotti and Giovanna herself, of course, are regulars.
Brush: from R$ 82.
Cut: from R$220.
Hydration: from R$ 160.
Manicure: from R$82.
Hair & Experience
R. Barão de Jaguaripe, 94. Ipanema. tel. (21) 2523 6688.
Since the beginning of the year, the building, decorated in a New York style, has housed the salon, run by hairstylist Fil Freitas, and a spa by the French brand Caudalie. Iron stairs and exposed bricks bring an urban atmosphere to the place…
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