‘ is main, Rolex, one of the most representative brand name in deluxe watchmaking, will certainly have a new manager in the coming weeks in the individual of Jean-Fr édéric Dufour, present manager of Maison Zenith (LVMH). The last will certainly take the reins of the n ° 1 in deluxe watches instead of Gian Riccardo Marini in position because May 2011.
“Rolex confirms the imminent arrival of Jean-Frédéric Dufour, current CEO of Zenith, within the Rolex Group with a view to assuming its management at a date to be defined, in agreement in particular with its current CEO, Gian Riccardo Marini ” – Rolex news release
At 45, Genevan Jean-Fr édéric Dufour is not at his initial effort, came to Zenith in 2009, in charge reduced his teeth in the financial market in Hong Kong prior to signing up with Chopard, Blancpain, Ulysse Nardin, Léon Hatot, after that Chopard once more prior to heading the Zenith brand name.
It is hence a professional in deluxe and also Haute Horlogerie that will certainly be at the head of Rolex for several years to find., a guy of obstacle that will certainly be eager to advertise the Swiss brand name worldwide as he did at Zenith in his ins 2015 with particularly the sponsorship in 2012 along with Red Bull the fastest guy worldwide, Felix Baumgartner, that launched in complimentary autumn at an elevation of 39,000 meters, damaged the , programs El Primero Stratos Flyback Striking 10th on his wrist!
“It’s absolutely great for him. He takes his place on the throne of Swiss watchmaking ” claimed Jean-Claude Biver, Chief Executive Officer of LVMH’s watchmaking department, that will certainly for that reason need to locate a new leader at Zenith’s administration …
In 2010, a couple of months after his consultation at Zenith, to a reporter’s concern asking him whether to come to be in charge of a fabulous Haute Horlogerie brand name, the vibrant manager responded packed with interest:” It was a desire that I restricted myself to fantasize! Haute horlogerie is a really tiny globe, where it is challenging to locate a area. But when you arrive, it’s something wonderful! “
And below he is currently ahead of Rolex, so Jean-Fr édéric Dufour, delighted?
In any type of instance, this election was a thunderclap worldwide of watchmaking! A vibrant young manager, a fan of advertising and marketing and also bangs, is going into the Rolex lining, a brand name that stays fairly very discreet in regards to interaction. Questions are currently being increased regarding the future of the crown brand name, will we witness a resurgence of Rolex in the coming years? An adjustment certainly in the direction of even more continual interaction??
New manager at Rolex, the viewpoint of Gregory Pons: