The Balenciaga scandal
The new creation of the famous fashion house Balenciaga made the rounds of social networks and shocked Internet users.
Indeed, the new pair of shoes created by the brand is rather daring if not ridiculous. Prices vary from 395 euros for mules, 495 for high-top sneakers up to 1450 euros for the most expensive of them. The main theme of the collection is destroy and each product is completely destroyed, worn with black marks.
There are several models of several different colors. Some are with missing ends, others are without laces.
The collection entitled Paris shocks the public with its innovation. Indeed, the luxury house had accustomed its customers to a clean and refined style with flashy colors, but had never explored the destroy at its peak.
Artistic director Demna Gvasalia made a habit of shocking by putting forward new concepts such as the overpriced Tati bags revisited and the jogging tucked into the socks during a fashion show which had attracted the attention of most of the people.
The fact that this collection bears the name of this famous city hides a subliminal message denouncing the dirtiness of the city. Thomas Wiesel reacted to this release by explaining the name:
“They are destroyed, dirty, tagged, look covered in piss and are overpriced: of course Balenciaga called them Paris. ”
Some say it’s indecency:
” (Yes, editor’s note) Cristobal Balenciaga was alive and saw this he would kill himself. », « I can find them in the trash for free. “.
Beyond the fact that the shoes strongly displease some, others believe that it is a lack of respect for all those who live in precariousness.
” It’s honestly a slap in the face for those facing poverty. I don’t know why high end brands want to use the “bad aesthetic” so badly. »
A stroke of genius?
However, opinion is divided. Others say it’s a stroke of genius. Officially, the brand explains that this ad aims to show that these new sneakers are made to be worn for life, even worn out.
Indeed, the shoes are not intended for sale, but to promote a message that Balenciaga wishes to convey. According to them, these shoes are a still life:
” The still lifes of photographer Léopold Duchemin suggest that Paris Sneakers are made to be worn for life “.
Some customers of the brand find this idea revolutionary and innovative:
“I love the idea. I wore my shoes until they were completely destroyed when I was a teenager. I understand where they are coming from and I am a complete fan. »
But that’s not all, in addition to destroyed and dirty shoes, Balenciaga is promoting a trash bag worn as a handbag that will be presented during the fall-winter 2022-2023 show.
One thing is certain, whether the collection is liked or not, the marketing coup has been successful. The case caused a scandal and everyone heard about it.
FAQs
At what price are Balenciaga sneakers sold?
Prices vary between 395 euros and 1400 euros. How many items are in the collection of
How many items are in the collection of new Balenciaga sneakers
There are about ten of them.
