With American designer dresses, store rents party clothes – Fashion
Working with e-commerce for over seven years, the Adele Moda Feminina store opens its physical doors with party clothing rental (Photo: Disclosure)
The dresses are couture and imported from the United States. Working with e-commerce for over seven years, the Adele Moda Feminina store opens its physical doors with the rental of party clothes, worthy of galas. They are long dresses, in different sizes, from 36 to 48.
(Photo: Fernando Antunes)
In addition to party dresses, the store has costumes available for rent (Photo: Fernando Antunes)
The idea of creating the company dedicated to the rental of party dresses came after businessman Rafael Bueno, 31, realized his wife’s difficulty in finding suitable clothes for parties and galas. “She would go through several stores, pick one, but it was never what she really wanted. I noticed that it was a desire of several women and I decided to make it possible to rent great and imported dresses through the store”, she says.
From costumes, there are even options for children (Photo: Fernando Antunes)
As a priority, Rafael ordered clothing from the Jovani and Sherry Hill brands. “They are lace dresses, embroidered with stones. It comes in various sizes, which helps a lot when women choose what best suits their body”, emphasizes Rafael.
In addition to party clothes, the businessman bet on the rental and sale of costumes. Most are female and adult, but there are options for children. “I started e-commerce in 2009 selling costumes and corselets over the internet, so I started the physical store with a very varied stock”, he explains.
There are costumes for different situations, from sailors, pirates to more elaborate costumes for princesses and royalty. The children’s is up to the superheroes and the characters Ana and Elza from the Frozen movie.
The average price for the rental of party dresses is from R$ 110.00 to R$ 250.00, in the case of simpler clothes, and from R$ 320.00 to R$ 550.00 for more sophisticated productions. As for the costumes, the price varies from R$ 80.00 to R$ 250.00.
Adele Moda Feminina is located at 663 Calarge, Centro. Information by calling (67) 3213-5990 or (67) 9870-5282 or on the website www.adelemodafeminina.com.br.
Adele Moda Feminina is located at 663 Calarge Street, Centro (Photo: Disclosure)
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