According to Beverage Digest, the demand for Gatorade is normally the highest during the summer months and hotter-than-average temperatures hit both the summers of 2020 and 2021, potentially increasing the demand for this popular thirst quencher even more.
COLORADO SPRINGS, Colo. (KRDO) — If you’ve found certain flavors of the popular sports drink Gatorade to be in short supply or unavailable at stores, you can blame the COVID-19 pandemic, among other factors. KRDO NewsChannel 13 has confirmed through several sources that higher demand and apparent supply chain issues have caused the shortage.
However, the hotter-than-average temperatures that were observed throughout the summers of 2020 and 2021 (via NOAA) may have increased the demand for Gatorade — for the simple reason that people have been hotter and thirstier than usual.
Beverage Digest wrote that the situation is affecting competitor Powerade and other sports drinks to a lesser extent. “But Gatorade is really feeling the pinch because it has 70% of the market,” said Duane Stanford, the newsletter’s editor and publisher.
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