This isn’t the first time Starbucks announced they were going to be cutting stores and jobs, and the biggest cut to date happened in 2008 and 2009. Struggling under the weight of a seriously depressed economy, Starbucks announced (via Reuters) that they were going to close as many as 600 stores and eliminate 12,000 jobs.
Struggling under the weight of a seriously depressed economy, Starbucks announced (via Reuters) that they were going to close as many as 600 stores and eliminate 12,000 jobs. That announcement came in 2008, and by early 2009, CNN Money was reporting that number became 300 stores and 6,700 jobs.
The Starbucks location at Preston Road and Alpha Road in Dallas, on Jan. 14, 2021. Starbucks locations are changing their hours due to lack of employees as some have been quarantined for COVID-19.
People in San Diego County and beyond have reported going to their neighborhood café, only to discover they’re closed or have reduced hours. For example, a sign appeared outside the Starbucks located on Camino Del Sur and Paseo Del Sur in 4S Ranch last week, announcing the store would be closed seven days in a row.
What happened to Starbucks in 2018?
The most high-profile one happened on April 12, 2018, when Starbucks employees called the police on two men who asked to use the bathroom before making a purchase . Rashon Nelson and Donte Robinson were arrested, when they were just waiting for a business meeting to start.
According to Reuters, Starbucks went into damage control mode to try to fix the problems, and it wasn’t a cheap fix.
Their “Afternoon Made” campaign stood to overhaul the way people look at coffee, encouraging customers to think of it not just as a morning necessity, but an afternoon pick-me-up. Adage says it included the introduction of coffee happy hours and discounts, and it had the potential to be a big deal. But in light of the racial incidents, Starbucks decided to delay the campaign.
Just take the Caramel Frappuccino, with 420 calories, 66 grams of sugar, and 15 grams of fat. Or the Cinnamon Roll Frappuccino, with 510 calories, 85 grams of sugar, and 16 grams of fat. Yikes! Starbucks is adding more waistline-friendly options to their menu, but that’s not what they’re known for — and for a lot of potential customers, that’s a deal-breaker.
As of early 2018, Knoema reported Starbucks was still the biggest coffee chain in the world, with 27,339 locations worldwide. (For comparison, Dunkin’ Donuts has around 10,000.) In 2018’s first quarter, they opened 700 more stores, and all that makes it seem like 150 closures isn’t a whole heck of a lot, especially considering most are happening in over-saturated urban markets where there’s another Starbucks only a stone’s throw away. But consider this: in all of Starbucks’ history (and that dates back to 1971), they’ve only closed 443 locations prior to this announcement.
points out was a questionable way to deal with the problem. What Starbucks didn’t do, they say, was publicly fire employees involved in racial discrimination.
The rule change was signed into effect after Rashon Nelson and Donte Robinson were arrested after asking for access to a Philadelphia Starbucks’ bathroom before they bought anything. The resulting change in policy left a lot of people scratching their heads, and a statement from executive Howard Schultz (via USA Today) seemed to imply they weren’t sure how this was going to work, either. “We don’t want to become a public bathroom, but we’re going to make the right decision 100 percent of the time and give people the key…”
What is Starbucks’ plan?
Starbucks’ plan calls for shifting focus to what it calls “innovative store formats,” which prioritize to-go menu options. That means double-lane drive-thrus, curbside pickup and in metropolitan centers of cities like Boston and Chicago, more walk-up windows.
Flattening the chicken breasts helps them cook faster, and the mango chutney and other toppings make them better than anything you could order in a restaurant. —Agnes Ward, Stratford, Ontario. Get Our Recipe: Bacon-Chicken Sandwiches. Inspired By: Starbucks Caffe Mocha with Cinnamon.
Earlier this year, Starbucks announced it would be closing up to 400 stores, partially as a response to the pandemic. And now, there’s news that Starbucks is planning on closing up to 100 more locations nationwide—though there’s no need to panic yet.
Is Starbucks closing in 2021?
If your Starbucks temporarily closes, here’s why. The Starbucks location at Preston Road and Alpha Road in Dallas, on Jan. 14, 2021. Starbucks locations are changing their hours due to lack of employees as some have been quarantined for COVID-19. (Ben Torres / Special Contributor) Some Starbucks customers discovered this week …
When one person tests positive for the virus, Starbucks conducts contact tracing of the store’s staff. The stores close for deep cleaning and sometimes may need to modify hours when they reopen, a spokeswoman said.
One of those locations — at Midway and Belt Line in Addison — will be back to regular hours today. Signage posted on the Starbuck s location at Preston Road and Alpha Road in Dallas informing customers of their limited hours, on Jan. 14, 2021. Starbucks locations are changing their hours due to lack of employees as some have been quarantined …
Sales were down in the cities and up in the suburbs, he said. Starbucks also stepped up curbside pickup, adding it to 800 U.S. stores last year with plans to offer it at 2,000 stores by the end of this year. In urban areas, it has added some pickup stations and partnered with Uber Eats for deliveries.
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