New Coke pops up in Stranger Things 3 with mildly critical purpose, but also to woo viewers into picking up the notorious drink. Coca-Cola partnered with Netflix to resell New Coke in a “New Coke and Stranger Things 1985 Limited Edition Collector’s Pack.
Coca-Cola partnered with Netflix to resell New Coke in a “New Coke and Stranger Things 1985 Limited Edition Collector’s Pack.” It’s just two cans of New Coke and two bottles of Coke Coke and Coke Zero with Stranger Things labels, but yes, it’s back.
New Coke is making a comeback. The soft drink’s launch in 1985 might have been a massive failure, but the formula — which is sweeter and much more controversial than the Coca-Cola Classic recipe we all know and love — is being manufactured for a limited time in honor of Stranger Things Season 3.
This undated photo provided by Coca-Cola shows a can of New Coke, which was originally launched in the summer of 1985. New Coke is making a comeback as part of Coca-Cola’s partnership with the Netflix drama ‘Stranger Things.’ (Coca-Cola via AP)
What was New Coke, as seen in Stranger Things?
New Coke, as it was known, was introduced by the Coca-Cola Company in 1985, in a response to falling sales and the company losing market share to Pepsi at the time.
While the early reaction to the drink was promising, Coke drinkers in the Southeast of the US were far less impressed.
You can buy cans of the original New Coke on eBay – but be warned, they are not cheap, with some fetching upwards of four-figure sums.
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Why was Coca Cola afloat?
In the heat of the beverage wars, the Coca-Cola Company was desperate: facing market losses in the face of rising Pepsi-Cola sales , the corporation was basically staying afloat by virtue of “ pouring rights” agreements which ensured that Coke would be the only soda sold at particular venues or vending machines.
The psychiatrist described the way that certain individuals talked about New Coke as similar to how they would discuss the death of a family member. Seventy-nine days after New Coke’s launch, the company announced that it would begin to produce the original formula once again.
By the end of 1985, Classic Coca-Cola was outselling both New Coke and Pepsi. New Coke continued to be sold, and was eventually renamed “Coke II” in 1992. The product gradually left shelves until it was finally discontinued in 2002.
Ultimately, however, the implications are relatively meaningless. You can only buy New Coke in the limited-time Stranger Things /Coca-Cola store, which is something I’d only recommend to those whose curiosity will consume them otherwise.
It’s just two cans of New Coke and two bottles of Coke Coke and Coke Zero with Stranger Things labels, but yes, it’s back. In episode 1, Karen Wheeler primly sips it out of a straw next to the pool while waiting for Billy, the hot lifeguard all of the Pool Moms are thirsting over.
What does Mimi Sheraton think of New Coke?
TIME magazine food critic Mimi Sheraton also panned New Coke’s taste, which she described as “a little like classic Coca-Cola that has been diluted by melting ice.”. And Pepsi’s then-president, Roger Enrico, went on to mock New Coke, calling it “the Edsel of the 80s” — in reference to one of Ford’s biggest auto blunders.
In the 1990s, Coca-Cola rebranded New Coke as “Coke II,” but then entirely discontinued the drink in 2002. Now, for the first time in nearly two decades, it’s available again — but only for a limited time as part of the promotional tie-in with “Stranger Things.”
Coca-Cola never revealed how much money it lost from its short-lived New Coke blunder, but The New York Times reported that, in addition to the $4 million it spent on research and marketing, the company lost roughly $30 million due to unsold New Coke inventory.
According to The New York Times, Coca-Cola’s beverage market share had increased by 9% over the summer of 1985, versus Pepsi’s 4% spike.
While Coca-Cola is hoping to turn things around with some nostalgia-based marketing, many consumers of a certain age might recall New Coke’s original debut in 1985 as a total flop.
The Coca-Cola Company. The third season of Netflix’s massively popular “Stranger Things” made its streaming debut on Thursday, giving viewers a healthy dose of ’80s nostalgia. Last month, Netflix and Coca-Cola announced that the series’ third season would include a cross-promotion for New Coke, the beverage giant’s product offering …
Though New Coke failed, the product still managed to leave a lasting impression on popular culture, which is why Netflix and the creators of “Stranger Things” wanted to feature the product in the show’s latest season. “New Coke was always going to play a role this season,” the Duffer Brothers, the series’ creators, told The New York Times.
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