Tips for creating a competitive edge for your store

Tips for creating a competitive edge for your store

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Every day, new and new stores appear, increasing competition and forcing the development of strategies so that your business can win new customers.

And the key to your success may lie in your differential. For your business to stand out in the market, it must offer something that the competition does not have, and this will be its competitive advantage.

But after all, what is a competitive differential?

shutterstock_773738431What is a competitive edge?

Competitive differential according to SEBRAE are attributes that make your company unique and superior to its competitors. These are the advantages and benefits that only your store offers.

How to identify your competitive edge?

To discover the competitive edge of your business, ask three questions:

– Is it what customers want?

When consumers choose your business over your competition, it’s because you offer something they want. In other words, your store gives the buyer what he wants to find.

– Is it your exclusivity?

Always offer something unique to your customers, something they won’t find anywhere.

Exclusive products surprise your old customers and, at the same time, attract new ones.

shutterstock_612634712-[Convertido]How to create a competitive edge for your store?

Your store’s competitive edge depends not only on you, but also on what customers are looking for in your business.

A few tips will help you establish your differential. Are they:

– Analyze the competition

An important step to direct your business and help you understand your consumers’ needs is to study the competition.

List all of your competitors and rate their strengths and weaknesses, what they have to offer, and where they are lacking. Also try to find out what customers think about these stores.

– Offer something more

Good service, quality and fair price is something that every customer expects to find. So, to stand out from the crowd, you need to offer something more: an exclusive gift for your brand, a treat on the client’s birthday or even emails and calls on special dates.

You must always think about how to positively surprise the customer and make them feel special.

– Offer a good after-sales

Focusing on after-sales is an important step to make it clear to the customer that you are aware of their needs.

Request feedback, ask the customer to rate their shopping experience, and show that you remember it. Getting your buyer’s opinion is always a good way to find out if your company is on the right track and offering innovation.

– Update.…always!

Word of mouth marketing is extremely beneficial to business. However, it takes information about your store to the competition, which may end up copying your competitive advantage.

In order not to let the competition suppress your differential, your business must be constantly renewed.

Think of new ways to differentiate yourself and establish new competitive aspects for your store, always focusing on demonstrating to the customer how important they are to your business.


Competitive differentials only have value when the consumer perceives these advantages. Therefore, in addition to having these differentials, your store needs to properly publicize them. Undisclosed differentiators become unknown in the minds of consumers.

And then? Do you have any other tips that can make a store have a competitive edge? Share with us in the comments!

Want to know how to leverage your sales? Then read our article!

Find more articles in our categories Fashion & Looks & Luxe et 90s Outfits.

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