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Store Opening: tips for starting your business on the right foot

Store Opening: tips for starting your business on the right foot

Store Opening: tips for starting your business on the right foot
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Planning a store opening can seem complicated. Although it is common, being able to organize the best way to open your business can bring some headaches.

The opening will kick-start your business, and you evidently expect everything to go well. And sometimes, the worry and insecurity of putting something new on the market can make us lose focus.

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However, making a good store opening can become a very simple task. Sometimes, even with few resources it is possible organize an event interesting for your business.

It is important that you have complete knowledge of your store. You must know what she proposes, which branch you decided to focus on, the customer profile, mission and values. Knowing your business will make it easier for you to prepare plans for your opening.

In this article we will give you some tips that can help you when organizing a store opening and that will facilitate this process. Check out:

Lack of money to invest in the opening? use creativity

It is normal that sometimes there is not much money left to invest in starting a business. After all, you’ve already invested in the products, structure, employees, etc. But don’t think that lack of money can stop you from organizing a good opening.

It is not necessary to throw a huge party for it to be good. With little money and a lot of creativity, you can use strategies that will please both you and your new customers.

And remember: new stores open every day, so be different.

It’s important that you be original when thinking about starting your business. If you do more of the same, the chances of attracting people out of curiosity are slim.

But after all, what can you do with little money at a store opening?

One of the most important parts of the opening is getting customers’ attention. For this you can use banners or posters that you can make yourself. Making banners on graphics can become expensive for your business. And considering that it will be something exclusively for the opening, it will be a cost that you will not be able to take advantage of more than once.

Already making your own banners and posters, you have a much lower cost and can exercise your creativity creating materials the way you want. But be careful not to pollute your facade with too much information. It is important that you keep the outside of your store pleasing to customers’ eyes and thus increase your chances of attracting people.

It’s okay for some stores to hold cocktails at their openings, but you should be aware that this can be quite costly if you’re on a tight budget. A good strategy to use in these cases is to replace the cocktail with an ice cream cart, popcorn, cotton candy, etc. This is a creative way to both attract customers and delight them, and it will cost you far less than a table full of sweets and snacks.

Know your audience profile so you don’t make mistakes

As said before, to open your store it is important that you know which path you want to take. And knowing the profile of your customers is a key factor in this process.

Depending on the branch the business has chosen to pursue, store openings need to be focused on a specific audience in order to be done well. It’s important that you make customers feel comfortable at your housewarming, not in a strange environment far away from what they expected.

For example, if you are opening a building materials store, you need to be aware of the types of strategies you will use, whether you will be offering freebies, what music is most appropriate, etc.

So, remember to take these points into account so that you don’t make mistakes and mistakes on the day of opening your business. To start off on the right foot, have full knowledge of what your store proposes to offer and get to know your customers.

Use social media to attract audiences

Currently, social networks are very useful tools when helping a business to grow. And to make a store opening a successful event, publicity on social media can be a good strategy.

A good way to publicize the opening of your store is to create an event on the Facebook. With the help of the platform you have the chance to reach a huge audience, and using your creativity you can attract even more customers.

In addition to being able to advertise to a large number of people, within the event’s page you can promote various strategies to achieve greater public engagement. Consider doing promotions, posting news, posting store photos to attract curiosity and arouse customers’ desire to know your business.

On social networks you find good tools to promote your company, and the chances of getting the expected results become even greater.

Creating a page for your store is also a good strategy to use, even this helps to improve the customer experience, as your business can be more easily found.

Don’t forget to register the event.

It is very important that you register your store opening. Either with photos or videos, the registration must be done to be later disclosed.

One way to register without spending a lot is to use social networks once again. facebook and Instagram they are good recording and outreach platforms that you can use for free.

On the day of the event, if you are out of time and need to pay attention to customers, ask someone to accompany the opening party and record several moments. Also consider making live videos, which are now possible on the aforementioned social networks. Once you have enough photos and videos, share them on social media.

Publicity is important because this way you have the chance to promote your store with the help of customers. Post photos with customers who attended your event, so they can share the posts on their personal pages and increase the chances of other people getting to know your business.

store opening

Now that you know some tips for opening your store, it’s time to put them into practice. But pay attention to the considerations made, know your business well and know the profile of your customers. Having security and confidence, the strategies used by you can bring good results.

Also take the opportunity to download our Free Management eBook for Shopkeepers and check out other tips to improve your business management!

Find more articles in our categories Fashion & Looks & Luxe & 90s Outfits.

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