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step by step to create and spread

How to create online store on Instagram

step by step to create and spread
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More than a simple social network focused on leisure and fun, Instagram has become a marketing tool for companies, thus giving rise to the concept of virtual store on Instagram.

With 1 billion of active users per month, worldwide, and a greater engagement than Twitter, this platform allows any business to strengthen its brand and build relationships with its followers.

Only in Brazil there are 64 million people active in this social network. The country is in 3rd place in the world ranking of Instagram users, losing only to the United States, with its 121 million profiles, and to India, with 71 million.

For all these reasons, even though it is essential to develop native tools that provide effective dissemination of your products, Instagram serves as one of the main Marketing strategies for e-commerce, regardless of the business segment.

Keep reading the article and discover what a store is on Instagram, see 7 steps to promote your online store on this social network and achieve great results, as well as tips on what not to do.

How to create online store on Instagram

Understand what an Instagram store is

One store on instagram is a possibility offered by the social network so that its users with a business profile can sell their products on the network using a store window and directing the prospect for online shopping.

Focusing on visual content, Instagram is an excellent option to display the products of a Virtual store, expanding sales channels to the public. The good news is that you can have your shop window inside the platform itself, engaging your audience and making conversions without the user having to leave the social network.

Thus, it is possible to make posts with the link to your store on Instagram. See below how to enter the platform and promote your products there! spoiler: it’s super easy!

How to set up a store on Instagram?

If you liked the idea of ​​having a store on Instagram, complementing the results of your virtual store, you must have a registration on the social network. see the main steps you should follow.

  1. Register on the social network — to have a store you must first register with a business profile or convert your personal business profile.
  2. choose a good name — the ideal is that this name refers to your brand, after all, if the customer clicks on “buy now”, he will be directed to your e-commerce.
  3. think about your audience — it is important to adapt the language when using Instagram, because in this social network, images need to transmit messages. Even so, it’s not worth a pretty scene if it isn’t coherent for those who buy your products. Develop your strategies according to your audience.
  4. Keep an eye on the competition — This step is essential for two reasons: you don’t do more of the same and you can anticipate trends, surprising the market.
  5. stand out — everyone is chatting through pictures on Instagram. And if you resell a product, it is possible that you will find identical photos published by more than one store. Make authentic productions that showcase your products.
  6. Offer product-related content — you must have at least 9 posts in the store for the shopping guide to be active. In addition, content production helps your future customers to perceive different perspectives of the product and increase engagement with your brand.
  7. Focus on visual production — remember that the goal of the Instagram store is to close the sale. Create beautiful images, with good resolution, focus and that have the product has evidence.

10 steps to promote your online store on Instagram and achieve great results

1. Promote your products creatively

Product photos have always been essential for online shopping, and platforms like Instagram take this to another level. Consumers consider detailed product images as valuable as technical information or even the opinion of other buyers.

Therefore, share the images of your merchandise in a way that they attract attention and have personality.

Below, a simple example of an easy-to-produce photo, which is always used by the brand who said berenice, which sells beauty products.

What is the focus of the message? Show that the company sells makeup brushes, of various types and with a modern and elegant design. The photo conveys exactly that message to us.

instagram-picture-who-said-berenice

Have professional quality

Make sure your images reflect all the professionalism of your brand. This means having high quality photos, even if they are taken with a cell phone camera.

Avoid low resolution images without adequate light and bad or distorted angles. All of this makes you lose points with your followers, as it conveys a lack of care in product presentation, which will be reflected in the entire sales and after-sales process.

Use Instagram’s own editing and filtering APPs to enhance your photos. There are several apps on the market and many are free. Try Vsco and A Color Story.

2. Include hashtags

Hashtags group your posts into communities linked by a keyword. This is an important feature for extend the life of your postsif they make them easier to find.

Look for popular hashtags and trends, but not something too generic like #Fashion, which has been used 146 million of times. If you do, your photo runs the risk of getting lost in a sea of ​​content.

You can also create a hashtag for your webshop. This way, you will create a community of fans of your e-commerce within Instagram.

3. Post photos that capture your brand’s culture

Nobody goes on Instagram thinking about shopping, that’s a consequence. So you need to focus on add value to your brandto and to its products.

A good tip is to post photos that refer to your company’s lifestyle, as well as messages that are empathetic.

Use scenarios that can inspire, no matter how simple, and also use real people to let your followers see your products in context. Brands like Nike use this concept in 60% of your posts.

Another company that does this masterfully is dove, which sells the message of female self-esteem. More than selling soaps, creams and shampoos, the brand works with the emotional side of women.

In other words, the presentation should not only be about your products, but also about the culture and style that surround them. This strengthens your brand image and creates good feelings about your brand.

Every kind of beauty has space on Dove’s Instagram

4. Use the Stories Tool

One of Instagram’s strengths is in the stories! With videos of up to 15 seconds, which are on the air for 24 hours, you can launch a product, tell and show how a certain idea was created, poll your followers, answer questions and much more!

Stories are currently the most effective way to be close to your consumer. Also, if you have more than 10,000 followers, this tool allows direct links to be shared there, taking the person to the page you want to convert.

Use this facility without fear. Take small tests and feel the results knowing who matters most to you: your customer.

5. Make promotions and offers exclusive to followers

Use the feed and stories so that your followers earn bonuses and have access to special offers and discount coupons.

About 41% of Instagram users follow or would follow a brand to take advantage of perks and freebies.

Use this as a way to gain real followers, as many profiles are being penalized, by Instagram itself, for using robots as a way to gain growth and engagement — all fake, of course.

A hint? Collaborate with brands in your industry (provided they are not direct competitors) and similar segments. Create together a campaign where people can tag friends, follow profiles and, thus, participate in a raffle.

6. Share the content of your followers on your profile

Including the content of your followers, who have tagged your @, in your own feed and stories brings good feelings, which are automatically associated with your brand.

In addition to generating rapprochement and empathy, users feel honored when the company they like sees them. We all want to be seen in some way and therefore no mention is made for nothing, keep that in mind.

In the end, you create one more way to talk about your brand for free, making your products go viral through the voice of who matters most: your consumers.

7. Make subtitles that promote interaction

Your photos may be good, but without an effective caption, you won’t reach the full potential of engagement.

Play with your followers, ask what they think about a particular topic, ask them to tell their stories. Again, remember that people like to be listened to.

8. Take advantage of the dynamics of the Reels tool

Reels, a video tool similar to TikTok, arrived in Brazil in the second half of 2020 and is already a success among Instagram users.

Lasting 15 seconds, short productions can be made with fun filters, music and voiceovers. In addition to brands, personalities – even politicians – have taken advantage of the idea to create interaction and approximation through the production of more authentic content.

In other words, even if your audience is mature, you can strategize on Reels. Use it to answer customer questions in a fun way, show new products through quick clips and so on. Enjoy creativity!

Reels is very easy to use and all editing is done by it. Ah, a curiosity: before being released to the whole world, the tool was tested in the Brazilian market. What power, huh?

9. Tell stories on IGTV

IGTV, on the other hand, is a way to tell longer stories, without cutting the stories. Want to publicize a 5 minute campaign? Post on IGTV. Do you want to have a conversation with your customers, telling you about the differentials of your virtual store? Use and abuse IGTV.

In addition to FEED, there is the IGTV tab, where users can find videos on their profile. To make it more organized, there is the possibility of inserting a cover for it, making it even easier to identify it by theme/subject.

10. And the lives? It is worth it?

The year 2020 was definitely the time for Instagram lives. With so many of them happening, the question arises: is it still worth investing in the idea?

OK! However, be aware of the topic, so that your customers do not enter the broadcasts without any differential. The tip is to share some news through live exchanges, make lightning promotions or show the backstage of a campaign.

The duration is 1 hour, but there are profiles that are authorized for transmissions of up to 4 hours. Enjoy in moderation!

Discover the biggest mistakes in Instagram campaigns

In addition to being essential to plan what to do to be successful with your actions on this social network, It’s important to know what not to do.. Check out what to avoid in your Instagram strategies:

  • images with a lot of text — it’s important to be aware of the visual content, words and even phrases should serve as something that adds and doesn’t pollute your photos;
  • Post a lot during the day (in the feed) or stay missing from the networks for a long time. Be present on the social network at least once a day and, outside the intense period of campaigns, opt for a maximum of 4 new posts in the feed. In addition to frequency being important, the content presented must be relevant and coherent;
  • few hashtags. Yes, they must be small,…

Discover more articles in our categories Fashion & Looks & Luxe ou encore 90s Outfits.

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