Shooting store clothes: 9 foolproof tricks
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MarketingBusiness
photographing store clothes is a determining factor for the success of your business. Good images influence the sales result.
You don’t need to be a professional photographer to produce quality images. With creativity and the right resources it’s possible photograph the clothes in your store assertively and have higher sales revenue.
Follow the tips from Fair Shop and learn foolproof tricks to photograph shop clothes.
9 foolproof tricks for photographing store clothes
Prepare clothes before shooting
The maxim already says that a Image worth a thousand words. Making the most of it, it is necessary to emphasize that the pieces that will be photographed must have an impeccable appearance.
Beautiful, well presented and cannot be crushed. Editing programs are not always able to remove the crumpled appearance and leave the image looking natural.
This is the first step: prepare store clothes before shooting. Separate the looks for photography and, if possible, iron the clothes with a steam iron.
Take the opportunity to remove the hair from the pieces and leave the appearance pleasant, beautiful and charming. Enjoy the whim of the look in photography and then promote your store on the Instagram.
Prepare the environment for the photos
You need to think about what the scenario will be for photograph shop clothes. If it’s a “spring-summer” clothing launch, how about a park, a garden, a place where the environment itself is already favorable to photography.
But, if you prefer, it is possible to create a studio for photograph your products with low investment. You’ll need a tripod camera, infinite background (which can be improvised with white paper), a sewing moulage dummy, and ambient light.
Use good equipment to take pictures of the clothes.
Ideally, you have at least one semi professional camera for photograph shop clothes. Images are at a better resolution. The colors are more vivid and enhance the looks more.
Clothes usually have many details and it is necessary to show each one of them, as the customer will see the item on the internet before making the purchase.
Every detail makes a difference. Many consumers buy directly over the internet, so the image needs to be impeccable. Other times the customer sees the photo of the clothes on the internet and prefers to go to the store in search of the product.
Some cell phones have high image quality and can be a palliative alternative for those who do not have a professional camera.
In the latter case, depending on the environment in which the image is used, it’s worth thinking about an external setting and doing the Photos with good resolution cell phone. But, it is worth reinforcing: it is not in all media that the cell phone image is adequate.
Bet on a bright environment to photograph the store’s clothes
If you are a beginner or do not have suitable equipment for photograph shop clothes, we recommend that you work with the natural light.
Be aware of the effect of light emitted on the subject being photographed. But if the lighting result doesn’t turn out the way you expected, use the visual effects in the image editors.
If you use the mannequin more to take pictures, a good tip is to make an investment in lighting equipment.
Prepare the dummy or model
Many photographers use a dummy moulage for photograph shop clothes and the photos look great by the way. This is a good strategy to show how the clothes look on the body.
Mannequins are the solution for those who cannot afford models. If the piece is loose, use pins or clips to adjust.
Many Shopkeepers like to work with the “invisible mannequin” effect because it gives a three-dimensional effect to the image. But, it is worth emphasizing that no matter how good the photo is, they do not replace the image with the model.
If you can’t afford a model, try partnering or bartering with a woman right in front of your business. How much more original and creative you go, the faster you will see results.
Photos without model and model
if you don’t have model and either dummy available, we will propose you a solution. With creativity, it is possible to hang clothes in a clothes hanger or put on the floor when it’s time to photograph clothes from your store.
If your alternative is hanging, choose a smooth wall or with soft effects. The hanger can be dark wood or even a background with tiles, wallpaper and bricks.
It all depends on the color of the clothes you are going to photograph. If you prefer to lay it on the floor, the surface needs to be flat. Choose a nice floor and abuse the accessories.
Put bracelets, glasses, bags, and shoes around clothing. Choose an environment with lots of light.
Explore your creativity when photographing store clothes
original photos sell more. It’s no use copying the competitor’s photo just because it had a good result on the internet. Your audience is different and wants to see something original.
Make a brief description of the clothing and attract the attention of consumers. We already talked in the topics above that beautiful photos influence sales results. So don’t waste time. Explore your imagination.
Use filters and image editors. Think of the message you want to get across to consumers through your product and good luck!
Photographing store clothes: learn to use the resources
Shooting with Flash and without Flash
- To photograph clothes from a store it is necessary learn to use flash in the correct way. This is a great challenge and requires a lot of study, training and dedication. Flash is used to compensate for lack of ambient light. If you don’t know how to use it, the flash can greatly damage the image. That’s why many less experienced photographers prefer natural light. The tip for shooting without a flash is to use the tripod for support and not blur the picture.
- O flash it is suitable for dark days or days with lots of sunlight because of shadows. Photos without flash are ideal if you have glass in the image because of the reflection. Plastic or metallic finishes are also indicated.
Photographing accessories
As we’ve already said, it would be interesting for you to have a model to take pictures of accessories. If your store sells earrings, necklaces, rings, bracelets, bags, wallets, and you are unable to pay for a model, the Fair Shop have a foolproof tip for you.
How about setting up a mini studio using a cardboard box? See how easy it is.
You will need a cardboard box. Line the box on the inside with white paper (can be cardboard, white TNT, silk or waxed paper), you will also need EVA paper to make the infinite bottom and glue (or masking tape) to hold the paper in the box. Use a fluorescent lamp. Ready.
With low investment cost you set up a mini photo studio for your products and they get more visibility on the internet.
Understanding the psychology of color in sales is also a way to work out the right colors to photograph your products, promote your business, and drive your sales.
See how easy it is? With good taste, creativity and low cost, you can photograph shop clothes and will see your business boom on the internet. Keep following the tips from Fair Shop.
Check more articles in our categories Fashion & Looks & Luxe & 90s Outfits.
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