see infallible decorating tips
Having a well-decorated clothing store is an important step in attracting customers and selling more. Therefore, before setting up a women’s or men’s clothing store, it is important to stick to the tips of a clothing store designer, the professional in the field of interior design who decorates environments in stores like this one, in the fashion industry.
This decoration segment involves some details, such as the style of the store and type of fashion segment, for example. The clothing store designer is therefore responsible for solving items such as colors, lighting, position of objects, adequate footage for the space, choice of decoration material, such as furniture, among other details.
Learn more: How to open a women’s clothing store and stand out in the fashion market
5 foolproof decorating tips for clothing stores
Here are some decorating tips that a clothing store designer would approve of to leave the environment in style and with the right features to attract more consumers and stand out in the market.
1- Environment Division
Before placing mannequins and hanging shelves, analyzing the environment to see where the pieces and furniture will be is essential. Therefore, with a pencil and a blank paper in hand, a clothing store designer’s recommendation is to define the divisions of space.
Choose where the receiving box will be, place for racks and racks, place for customers to sit (if any), stock and window. In this step, it is important to measure the environment with a measuring tape to find out the size of the space and analyze what elements can be added to this empty store.
By putting together this design of the environment, the entrepreneur will have an idea of the volume of pieces that can be made available for sale, will see how the space will be presented to customers and how the furniture will be housed.
Also read: How to build a clothing brand: Everything you need to know
2- Store color
Choosing the right color goes a long way toward making a successful store decor project. Colors basically have three functions: to represent the brand, to be in accordance with the environment and to motivate customers to buy.
Yellow and orange, for example, are colors that refer to creativity and can be good tips for setting up a store linked to the summer fashion segment. The color tones will depend on the brand’s direction.
The important thing is to synchronize the brand’s colors to the harmony of the environment.
Be aware, however, that giving the store one color, being the brand of another, can cause visual imbalance in the space. The good result will always be motivation, acceptance and consistency between the colors applied to the company’s brand concept.
Have you decided on the name? Creative Clothing Store Names: 9 Tips to Create Your Own
3- Exhibition of clothes
Visually, this is one of the essential parts that the clothing store designer must define for the brand. The exhibition of pieces is the flagship of the visual environment.
Anyone who catches an eye will be attracted by the visual configuration of the space. Therefore, the exhibition needs to be highlighted.
At this point, the placement of the pieces needs to follow three basic decoration advice:
- Choose from variety of clothes;
- Organize furniture to create a pleasant environment, with space for the transit of customers;
- Leave clothes visible. Bet on racks so that the customer can quickly see the parts and models available in the store. In other words, don’t hide products.
TIP: See how to increase clothing store sales in 5 tips
4- Ambient lighting
The lighting serves to highlight products, but highlighting even more the pieces that must be sold for some special reason (or because they are on sale, because they are in fashion or because it is an item suitable for that season of the year).
Think about it when placing the lighting fixtures and choosing the best position for ambient lighting in your store.
See also: Get inspired by the 10 most famous clothing brands in the world
5- Decoration objects
Stylish lamps, beanbags well decorated with colored or neutral fabrics (which match the rest of the store’s decor), paintings, posters, mirrors, decorative chairs and panels are good pieces for a store in the fashion segment.
The clothing store designer, that is, an interior designer specializing in this trade, has a good eye for analyzing well the colors and positions of furniture and also the decorative objects in these environments.
Check it out: Get inspired by famous clothing brand names and create your own
Discover more articles in our categories Fashion & Looks & Luxe et encore 90s Outfits.
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