see 5 tips to hit the networks
By mLabs Editor
Posted on Apr 13, 2020 | Updated May 20, 2021
Do clothing store marketing it goes far beyond working with people’s vanity, it is necessary to develop fundamental aspects to attract potential customers and encourage sales.
Chances are you have amazing parts in stock, and there is a consumer with a lot of interest in buying them, but for some reason these two parts don’t meet.
To understand and solve this problem, we have separated the best tips on how to create marketing strategies for your clothing store. Follow up!
Clothing store marketing: why invest in it?
First of all, because there are many clothing stores. Not that this is a problem, after all, clothing is something everyone needs.
It turns out that every store has its perfect customer and vice versa. It’s no use trying to reach as many people as possible. possible, you need a targeted action plan to reach the right customers, ideally, at the right time.
The Internet, or better yet, social networks are perfect platforms to put your plan into action and reap positive results. Through them, you can reach many people without much budget.
First of all, try to identify which is the brand differential. Once you have this information it will be easier to understand what types of people want to do business with you.
There are pieces aimed at those who like a more classic style with that old story of “less is more”, others more luxurious that combine with the Glam style, there are also ripped ones that make a Rocker style and so on.
You can’t please all these people, don’t even try. Discovering the persona that identifies with what you sell is essential to betting your marketing chips on it.
Check out our tips to improve your social media marketing actions!
1. Segment your audience and spend less
We talked about it at the beginning, but it’s worth reinforcing!
To ensure that your marketing actions are effective, you must reach the point of being able to close your eyes and imagine your audience, such is the closeness of the relationship between you.
But just knowing who your audience is is not enough, you need to know how to segment it. With targeted actions you have more possibilities to optimize results while spending less.
In Facebook Ads campaigns, for example, you can segment your audience by choosing:
- age group;
- social class;
- genre;
- location: by country, state, county, city, district and zip code;
- language;
- interests: If you run a page focused on fashion, think of other interests your audience also has and select keywords and related pages, such as beauty, makeup, accessories, etc.
There are also custom options where you can drill down and include or exclude people based on demographics, interests and/or behaviors.
To learn more about the topic, see our post on how to target audiences on Facebook Ads.
2. Communicate properly
No wonder you should know very well who your audience is. When it comes to creating posts for social media, this counts a lot.
People interact with pages and content they identify with, not catchphrases and generic advertising, it has the opposite effect.
Social networks work as relationship channels with the public. It takes a lot of knowledge about your followers to adapt your tone of voice and create a more assertive communication strategy.
3. Offer discounts and facilitate clothing store marketing
Anyone who thinks that discounts only reach a portion of the public is wrong. From lowly shoppers to luxury shoppers, everyone loves to know they got a good deal! 💰
Furthermore, with discount coupons you can retain customers. This type of strategy makes you increase your brand recognition on social media and, consequently, your result in sales.
One way to do this – which works very well – is through campaigns with digital influencers in Instagram Stories. Of course, you will need to negotiate with the influencer in advance the right approach for your audience.
Before putting it into practice, check the Caixa Econômica Federal’s drawings and prize distribution rules.
4. Have a content strategy on social media
Marketing on social media requires a lot of strategic planning. After all, it’s not just about creating posts and publishing without having defined goals. You need to create strategies that work across channels.
👉 Each platform is a means of contacting your consumer.
Social media, blogging, e-commerce, email are different channels and need to have separate action plans to bring visibility, engagement and traffic to the brand.
To help you organize all this information, we want to invite you to attend the free social media planning class with content expert Liliane Ferrari. In it you will check:
- how to define personas for your brand (or customer);
- how to choose the best themes and formats for your social networks;
- how to set the optimal frequency of posts;
- what metrics to track and how to do it;
- how to connect with fans and followers with private messages and also through the feed and timeline!
5. Use social media shopping features
Last but not least, use the features that social media have created to help you sell more.
Some platforms have the shopping feature with numerous features that facilitate the consumer experience. See in more depth the particularity of each of them:
When creating your store on social media, you will have more ease to share your products using price tags, detailed descriptions, technical information and more.
In addition to simplifying communication and getting closer to customers with the service via Direct from Instagram or Messenger from Facebook.
Anyway, knowing the people who buy your products is essential to understand your vanity and your desires. After all, these people trust you to help them express their identity through their clothing.
But that will only happen if you invest in clothing store marketing in the right way. For this, check our post with trends and bets on the digital market and know where to invest your chips!
Find more articles in our categories Fashion & Looks & Luxe ou encore 90s Outfits.
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