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Salon chain Jacques Janine celebrates 60 years with new salon in Orlando

Janine and Jacques, owners of the sixty-year-old brand

Salon chain Jacques Janine celebrates 60 years with new salon in Orlando – 06/24/2018 – sãopaulo
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06/24/2018 2:00 am

Alexandre Rezende/Folhapress
Janine and Jacques, owners of the sixty-year-old brand
Janine and Jacques, owners of the sixty-year-old brand

Jacques Janine will celebrate his 60th birthday in Orlando, USA. The city of Florida will receive the first salon of the chain opened outside Brazil. There are more than 60 franchises spread across eight national states, 34 of them in Greater São Paulo. On average, 50 haircuts take place a day in each of the units.

Founded in 1958 on Rua Augusta, the sixty-year-old brand, a kind of forerunner of designer salons, is in full expansion. “We plan to open two more units this year in the US”, says Janine Goossens, the Parisian beautician who created the beauty empire with her husband, hairdresser Jacques. The couple met at a picnic in Mogi das Cruzes (SP). They got married and opened the first hall.

The network’s headquarters, which operated for 58 years at Augusta, was transferred to a 1,260 m² space on Rua Colombia, in Jardim América, in 2016. In this mansion, the female cut costs R$ 265, and coloring costs from of R$ 250. To guarantee the quality of service, since 1990 the company has had its own training center for the training of professionals.

Janine says she was the one who invented the bride’s day, one of the most traditional beauty services in the country. “It was an inspiration I had during a trip to India, 40 years ago”, he recalls. There, she saw that the woman was undergoing special preparation before the ceremony and decided to import and adapt the ritual to Brazil. The service starts at R$1,785. Includes makeup, manicures and massages, among other treats.

The 81-year-old businesswoman is thrilled with the new phase of the network. “The American market has always been lacking in skilled labor in this sector. With so many Brazilians moving there, an excellent opportunity arose for us”, he vibrates.

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Jacques Janine

R. Colombia, 229, Jardim América, tel. 3082-6187. Mon: from 9am to 6pm. To have. to Sat.: from 8:30 am to 8 pm. jacquesjanine.com.br

How much
Cut
Female: BRL 265
Male: BRL 120
Bride’s Day: from R$1,785

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