main steps and creative ideas
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By Azulis Newsroom
Published on 10/15/2019 – 4 pm
Do you have a store opening ahead of you, but you still don’t know what to do for the event? Rest assured, we can help.
Everything needs to be well planned and executed, as this is also the time to start making sales and gaining customers. In this article, we’ve separated for you the main steps and creative ideas for store opening.
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Store opening: why make a landmark opening?
Investing in the store opening will help your brand to be known and also represent the ideal moment to conquer the first consumers. Not to mention that it is a great opportunity to relate to the market in general, which includes suppliers, potential business partners and even competitors. Thus, all actions taken aim to launch the brand and convey a positive image about your establishment.
Therefore, right at this initial moment, it is necessary to show all the differentials that your brand has, and how it can solve the pain of your audience. All actions need to be very well thought out, as a store opening does not happen for free and requires investment. You are well aware that the resource employed needs to provide some kind of return, whether in building the brand with your target audience or in effecting sales.
Store opening plan: step by step
You may have already noticed that, in addition to the investment, you will need a lot of organization for the opening of the store. So let’s understand how to do this.
1. Make a strategic plan
In order to be clear about all your actions before, during and after the opening, having a strategic plan is essential. With it, you’ll be able to chart the way to go and estimate the resources needed to put the ideas into practice.
See what should be included in your store opening plan:
- Budget
- Actions for opening day
- Contracting of services
- brand communication
- Monitoring of activities
- Measurement of results.
With this, you optimize time and resources, in addition to increasing the chances of success of the proposed actions.
2. Share on social media
Social networks are excellent alternatives for you to promote your brand and generate expectations for the opening of the store. Start posting at least a month in advance, revealing some opportunities that will only be available on opening day. You can advertise both products and exclusive offers and experiences.
3. Think of the best day for the store opening
Choosing the best day for the store opening is crucial to the success of the enterprise. You need to think about your target audience’s habits to set the best date. Generally, Saturday and Sunday are great opening days because people are off and can attend your event. During the week, many work, and this can make their presence a little difficult. Therefore, evaluate the best day for your opening, thinking of attracting as many people as possible.
4. Enjoy the spaces and make a decoration
Bet on the decoration of your space to draw attention. Even in stores inside shopping centers, it is possible to invest in elements such as balloons and flags to attract the public’s attention. It all depends on what your target audience likes, of course. The disposition of your products is also important, even more in this first moment, when a large volume of people is expected in the establishment. The focus must be on creating an environment that offers a pleasant experience for the consumer, going beyond the contact with the items. Also, take advantage of the environment to fully explore your brand’s concept.
5. Host a cocktail
You can bet on a small cocktail with snacks and drinks to attract the public to the store opening. For the best guest experience, hire well-trained and courteous waiters.
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Creative ideas for opening a store
Have you already done the planning, thought about the decoration, ensured dissemination on social networks and are you going to promote the cocktail? So, it’s time to think about how to surprise the customer at the store opening.
Check out the best ideas!
Partner with influencers
Digital influencers are people who have the ability to generate a high level of engagement through social media. So this is a good strategy to attract an audience for opening day. But it is not necessary to look for someone with national commitment, which would be expensive. Ideally, you partner with a local influencer. Thus, you can attract consumers in your region and increase the chances of converting that effort into sales.
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Bet on a good customer experience
A good store experience is essential for consumers to feel free to ask questions and try out products and services. To do this, bet on good visual communication, team training and personalized service.
You can still use the olfactory marketing and sensory to enhance the customer experience, increasing the chances that they will come back and recommend the store. See the strategy that best fits the reality of your business and put it into practice.
Make sweepstakes and give away gifts
To attract a greater number of people, draw prizes related to the business, and give away gifts on the opening day.
In addition to people being able to try the store’s products, you also guarantee a good record to keep in touch after the event.
As we’ve seen throughout this article, to make a store opening, it takes investment, planning and a little creativity, ensuring that it is launched successfully. Put into practice what you’ve learned here to increase your chances of attracting more people to this all-important day.
And don’t forget to follow more Azulis content and get to know our platform to get inspired and sell more easily.
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Check out the best management tools and make your business take off Privacy Policy
Access your E-mail to download the content.
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