Logos for clothing stores
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A brand logo is an important element in any company. In the case of clothing stores, this importance is even greater because it can be used in the articles themselves.
Hire a professional
One of the possibilities is to hire a professional to make your logo.
Before hiring a professional, define all the conditions you want. Follow all the steps in the “tips for creating a logo” (lower in this post).
You should not leave all the elements of the logo to the discretion of the designer, and should even present examples of other logos, even if they are from other business sectors.
Do it yourself
If you don’t want to spend money creating a logo, you can create a logo that doesn’t have a design, just letters. In this case my advice is to go to the website dafont.com, which has thousands of free fonts. Choose a font theme that suits your style, for example “drawing”, then in the space where it says “preview” write your brand, and after clicking send see the various types of examples. When you find a font that you like, and that you can freely use, download that font, and build the logo in a word processor, with the size and color you want.
Tips for creating a logo
- Remember that the logo will be used in different formats, so the ideal is to have multiple variants that adapt to different formats. The logo can be used on the following elements: website, labels, storefront, flyers, clothing decoration. It must have logos that fit in rectangular, square, patterned, and non-designed spaces.
- The logo should be adapted to your current and future customer style as well. A women’s clothing logo must be different from a men’s clothing logo. If you sell women’s clothing, but are thinking about selling men’s clothing one day later, don’t create a female logo, but rather a neutral logo.
- A logo with one or a few colors is recommended for clothing stores. If your brand is known, or will one day become known, you may want to embroider a logo on the clothing. Embroidery doesn’t allow for a lot of detail, so you’ll want a logo that has few colors and doesn’t have very small details.
Type of logos
Here are some types of logos. Logos can be one, or several combinations of these.
- Female, male, child, or neutral logos. As an example of a female logo we have “Free People”. As a male logo we have “Brooks Brothers”. As a children’s logo we have the “Du pareil au meme”. And as a neutral logo we have “Zara”
- Thematic logos, such as: sport; nature; vintage. An example of a sports logo is “adidas”. As an example of a nature logo we have “Timberland”, and as a vintage example we have “Levis”.
- Logos with design or just lettering. As an example of a logo with a design we have “Quiksilver” and as a logo with lettering we have “Salvatore Ferragamo”.
Find more articles in our categories Fashion & Looks & Luxe & 90s Outfits.
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