importance + tips + bonus
Knowing tips for creating logo for clothing store is a smart strategy for those who want to make their brand known in the market and boost their sales.
This question becomes even more relevant for those who want to boost their fashion e-commerce or want to launch their online business soon. After all, the disturbing context of the Coronavirus pandemic has generated changes in the consumer behavior. Among them, we can highlight the boom in online shopping.
Just to give you an idea, in 2020, 69% of Americans made an online purchase. Do you know what most of them bought? Clothing items!
If you think this reality just reflects the Earth of Uncle Sam moment, you better think twice! That’s because according to Invesp data, Brazil is among the 10 countries that sold the most virtually in this period.
The forecast is that the sector will only grow. So, to surf this good wave, you need to have a 360° view and focus both on important points and issues that, at first, seem just preciosity.
Among them, we can highlight knowing how to create a clothing store logo that is creative enough, mirrors the concept and aesthetic of your brand, and has an attractive design.
After all, if an image is worth more than 1000 words in the general sense, imagine in the fashion and fashion, in which the visual represents one of the main elements.
If this issue is already important for physical commerce, it becomes essential in e-commerce.
Just think that people cannot feel the fabrics nor can they check the quality of the clothes closely. Thus, they feel compelled to buy from brands that have a good reputation in the market and that demonstrate professionalism and attention to detail.
Then, again, comes the need to understand what it takes to create a logo for a clothing store, you know?
To know everything about the topic and, to top it off, discover the best website and editor to create soon, just read on!
Credit: Pinterest
4 tips for creating an impressive clothing store logo
Check out essential tips now and find out, once and for all, how create a functional, attractive clothing store logo that represents your brand identity and matches your audience!
Think about the concept and the icon.
What does your store want to convey? What is your persona? What product is your store’s flagship? These three points are the main and the first ones to develop the concept of your logo.
For example, are dresses the main items of your brand? So, it might be worth adopting this symbol. If your store sells more conceptual clothing, you can opt for a more subjective logo. However, you should discard this hypothesis if your target audience is children.
Credit: Pinterest
Select the ideal format
The idea of choosing a symbol that portrays the main piece of your store right away is interesting, as it creates clarity for your audience. However, if you want to explore your creativity to the fullest and thus choose formats that are not obvious, you need to understand what each one reflects.
The circle, for example, conveys the feeling of stability and union. The square symbolizes professionalism, while the triangle represents competence.
Credit: Pinterest
choose color
The color reflects the mood and personality of your brand. Not to mention that it awakens actions and provokes different sensations and perceptions.
Does your store have the feminine and romantic woman as a persona? So the pink color can fit like a glove. If your audience is made up of empowered and energetic women, a good color alternative is orange.
Credit: Pinterest
Want to attract a more sober and discreet female audience? So, bet on black, white and grey.
Check if your elements talk
Does the symbol, the color and the chosen font communicate well with each other? Observing this issue is crucial for anyone wanting to get their brand on. This is because there is no point in developing an iconic icon, opting for a readable typography and selecting a color that expresses your visual identity and provokes current sensations with it, if these elements are not in harmony.
Therefore, it is essential to check if they match and if the sizes are adequate and do not fight each other.
Credit: Trakto
To make your work easier and combine efficient and attractive design, relying on technology is a great recommendation.
In that sense, there are good tools on the market. However, we can say that today the best site to create a logo for your store is the Trakto.
With Trakto, you can either create your logo from scratch or use an already available template and customize it as you wish.
Easy and intuitive to use, the platform does not require technical knowledge. Besides, with it, you can also develop all your printed material, presentations to establish partnerships and much more!
Want more? Because Trakto has a completely free plan for you to use and abuse! What are you waiting for? Start using Trakto right now!
Discover more articles in our categories Fashion & Looks & Luxe & 90s Outfits.
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