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How to take pictures of clothes to sell on Instagram

How to take pictures of clothes to sell on Instagram

How to take pictures of clothes to sell on Instagram
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How to take pictures of clothes to sell on Instagram? That’s a recurring question when it comes to women’s fashion. Before the answers, however, I would like to ask you two more questions:

Are you the type of reseller that is always looking for weekly news, according to fashion trends? Love taking pictures of the looks and posting them on Instagram?

Or, suddenly, you like women’s fashion, tend to give fashion tips and are you strongly considering undertaking in the segment, especially because of the great return it usually provides?

Regardless of the situation you identify yourself in, it is undeniable that in the current context, Instagram is a powerful tool.

Whether to leverage sales of your women’s clothing e-commerce or to start your digital presence from scratch!

Whether or not you have a profile “pushing on Insta”, finding the best strategies to promote the items you resell, managing to take good photos of your products, can be the big difference you need to consolidate your brand and sell more.

It was with your success in mind that we at Skenn prepared today’s post. Check it out and see how to sell on Instagram by taking that perfect photo of the clothes your client will love to have in her closet and wardrobe!

Instagram: more than a social network, a synonym for sales

Have you ever stopped to think about how a, until then “simple” social network, became a source of income and business for a number of people, from the most varied niches?

Especially in the women’s fashion segment, Instagram has been the hot spot, being used both to capture leads (possible customers) and to disseminate a brand’s culture and help strengthen its online presence.

In addition, Instagram acts as a great relationship and interaction tool with women’s clothing store customers.

The data and metrics of this powerful digital media vehicle won’t let us lie.

Data revealed by Sebrae, point out the following:

  • Between 2014 and June 2018, Instagram tripled the number of profiles, surpassing 1 billion active users throughout the month.;
  • 70% of existing companies in the world have an Instagram profile, while Twitter is used by 67.2% of companies and LinkedIn by 57%;
  • In terms of interaction, around 80% of users interact with at least one brand;
  • Every day, approximately new products are introduced to at least 60% of users;  On average, 300 million people use Stories each day;
  • 70% of hashtags represent a brand;
  • A single hashtag is able to leverage 12.6% engagement with the audience;
  • About 1 million people visit the websites outside the platform, through links on Instagram, thus increasing the websites’ traffic;
  • Business profiles added up to an investment of 6.84 billion dollars in 2018.

Source: LINK

According to the Brazilian Electronic Commerce Association, “21% of all sales made in e-commerce had direct participation from social networks, and in 2018, Instagram alone represented 59% of these sales.”

There’s no doubting how powerful this Mark Zuckerberg social network is, right?

How to take pictures of clothes to sell on Instagram: Do I need to be a professional photographer?

Some retailers think that to take a good photo and display their products on the most accepted social network of the moment, it is necessary to hire a professional photographer.

Will be?

Of course you have this option, however, you can make your own photos with a good quality and thus inspire your followers with the best fashion and looks tips.

How to attract customers’ attention and make good images without being a professional in the field? Following some tips that we will give you below.

Always remember: good images generate more than clicks: they can convert to sales!

Clothes photos on Instagram: practical tips for you to rock!

If a picture is worth a thousand words, then how about making the most of the production and encouraging your customers to see more details of the posts, buy online or go to your physical store to check up close the “mara” pieces you have to sell?

Our team has selected some tips that will certainly help you to take amazing photos, follow:

  1. Take into account who your audience is

What kind of looks are your customers most looking for? What is the key part of the season and what makes your customers’ minds? What age group? Habits? Preferences? Economic standard?

What social networks and Instagram profiles do your customers follow?

It’s important to have this information and from there, create some personas for your women’s clothing store.

Believe me, this will help you when taking pictures of the pieces and creating the promotional material for your business.

2. Create the right environment that favors getting good images

The sharpness of details in a photo should not be revealed solely by the flash. In fact, if possible, even avoid using it.

The ideal is to always prioritize natural light, so look for an always-lit environment when taking pictures for your store’s Instagram.

Shooting outdoors is a good alternative, or at least near places where there is more light, such as windows, for example.

If you can’t follow these directions, it’s worth using your creativity.

From a cell phone flashlight to a lighting fixture, it’s worth adapting the place as much as possible to create a bright environment.

To further improve the lighting, there is a simple, inexpensive, and effective homemade mallet: take a piece of cardboard or similar, and wrap it with aluminum foil to create a handcrafted light reflector. Here’s the tip!

  • Make sure the camera lens is clean

Whether it’s a professional camera or your smartphone, it’s possible to get good results. Therefore, there is a factor that often goes unnoticed. This is the camera lens.

In particular, we know that the cell phone is almost always in our hands, pockets, backpacks. Therefore, it is natural for the lens to have smudges of dirt.

Therefore, try to pass a clean cloth or a common cloth. You will see that the image will already have a considerable improvement.

  • Test real people and dummies

When you pose as a model for the photos, wearing the clothes you resell, you humanize the store’s brand.

However, there is no right or wrong at this stage, but rather what works and does not work for your business.

You can use real models, friends and store customers. You can also use store dummies. Finally, the important thing is to always test the various options until you identify which ones give the greatest return.

  • Think about the outfit and the composition of the setting

Repair all the details of the clothing, before shooting and posting. Did she dress well? Is it combining in a harmonized way with the look and other accessories?

Is it wrinkled or with some kind of stain? Pay attention to the details to get the perfect record.

I’ve seen a women’s fashion Instagram where in the back of the scene, I could see an iron in the corner of the floor and apparently dirty clothes thrown on the bed. Then it’s not possible, right?

It is important for the visual identity of your store that you maintain a standard, especially in the material to promote the products.

When posting, always try to keep the same alignment. Maintain a high standard of well-crafted photos, with good lighting, background, and scenery.

  • Bet on angle variation

A good photo should tell a good story, that’s for sure. To create an interesting narrative, explore the range of angles as much as possible.

It’s common for many dealers to just put the parts on the floor (not that it’s wrong, it’s another alternative), and take a picture from above, at a single angle.

If we think that this piece was a T-shirt, it will. But what about when the range of options ranges from bodysuits, to dresses, skirts, jeans, etc.?

Your client wants to see the piece from the side, from the back, from the front. You want to see how it looks on your body, don’t you?

So don’t be afraid to dare, experiment. Shoot from the bottom up, kneel down, lie down, give your photos an even more relaxed bias.

Take this into account when shooting. Put yourself in your client’s shoes and try to think with her head.

Instead of giving that popular and “magical” zoom, get closer to register.

The zoom makes the photo lose a lot in quality, in resolution.

You also don’t need to be an expert in image editing to put that final touch on photos.

There are numerous easy and very intuitive apps for you to use on your phone.

Even Instagram has some features that will optimize the photo and make it more attractive.

And then? Ready to take the best women’s clothing photos for Instagram?

Put our tips into practice and tell us the result!

Find more articles in our categories Fashion & Looks & Luxe et encore 90s Outfits.

Thanks for visiting we hope our article How to take pictures of clothes to sell on Instagram
, we invite you to share the article on Facebook, pinterest and e-mail with the hashtag ☑️ #pictures #clothes #sell #Instagram ☑️!

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