How to Take Clothes Pictures for Online Store or Instagram
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Last updated August 10, 2021 by Maria Alice Medeiros
There’s no way: in Ecommerce, all your sales relationships will be online. And do you know what this means when selling clothes on the internet? You need to know how to explore your brand’s look by taking photos of amazing clothes to show your customers.
But you might be thinking: how to make images of items as unique as clothing? The consumer will want to know the fabric, the cut of the piece, the size, details about the sewing…
It might even seem a little tricky to handle all of this using just images. But believe me, it’s not! And something even more important: you can take great pictures of clothes without spending too much.
Stay tuned for this article, as I’m going to talk about the importance of clothing photos for sale online, and show you how to do it in your own home or business!
Why Pay Attention to Clothing Pictures?
No matter the segmentā¦ Pictures of clothes for babies, children or adultsā¦
Without a doubt, good images make a big difference to the customer’s purchase decision. Even if your product is competitive in price and quality, it is likely that many customers will not buy it if they feel that photography does not convey professionalism.
Investing the time to take good pictures of the pieces will certainly increase the traffic (view of pages and ads) and the conversion of your online store…
Traffic increases because good images generate more clicks. When the potential customer takes a look at the photo, they click to see more detailsā¦
Conversions will also go up, on the other hand, precisely because your audience will take the company more seriously and make sure their clothing is the right choice.
engagement and reach
As if all of that weren’t enough, there’s still the most important point about taking pictures of clothes: social media.
Facebook and Instagram are amazing tools for anyone working in fashion. In both you can use posts with images, videosā¦ And all of this highly valued by users who follow your brand.
So, thinking about how to take pictures of clothes for Instagram and use good pictures of clothes in this or other channels has everything to increase customer engagement, which will automatically be perceived by the platforms as a relevant contentā¦
From this, the social network starts showing its products to more users each time, also increasing the reach of its brand.
Now, enough talkingā¦ Let’s get to the tips!
8 Tricks for Taking Pictures of Awesome Clothes:
1 ā Bet on good lighting
Okay, this is probably not such a big deal. Still, it’s worth talking about the basic lighting you need to get good images.
If you don’t have a studio or even the recommended professional equipment, you can do this even at home!
For this, the least you’ll need is a good light source (preferably natural) and a simpler background with little visual noise. Ideally, the light source should be positioned at a 45Āŗ angle to the product.
You can even use a photo box, which works like a mini-studio, made with simple materials that are easy to buyā¦
In addition, today, most smartphones already have a camera capable of producing images good enough to be used on websites and in promoting your brand.
ā Read More: How to Take Product Photos with Mobile: FULL Tutorial
2 ā Think like the customer
Have you ever stopped to think that your customer doesn’t just buy clothes. In fact, it buys an image, whether of sophistication, simplicity, professionalism, status, etc..
Then, what the consumer wants to feel and convey when using a product in your store? It’s worth spending a little time thinking about it…
When discovering the answer, it is essential that you use each element of the photograph to convey an accurate message that will convince those on the other side of the screen.
3 ā Pay attention to the focus
No product can be valued with a blurred image…
Without the right focus on image, customers will not be able to see the product as they should. That is, with all the details, showing the qualities and generating interest for the conclusion of the purchase.
so, do not waste your time!
Today, smartphones are so powerful that they have the focus and blur function on the screen itself. Just point your finger on the screen where you want focus and you’re done. It’s a pretty simple thing to adjust.
4 ā Understand who your Audience is
When taking pictures of clothes, keep your persona in mind. Think about what she looks like and how she would like to beā¦ That is, create brand identification. A good idea is to use models with characteristics close to those of your customers.
Think of it this way:
If you sell designer clothes to executives over 40, it’s a little inconsistent to use bearded, tattooed men as models, right?
It’s okay that we’re exaggerating the example, but it’s worth paying attention to every detail. Care must be taken to include in the āmodel + scenarioā set only elements that cause identification with the target audience.
Your client has to look at the photos and think: āI want to dress like that personā.
5 ā Full attention to framing
It is important to keep in mind that pictures of clothes for online stores or Ecommerces need to give highlight for the product, without any misalignment in the overall picture frame.
If you use a smartphone, use the grid that appears on the device’s screen. It helps you adjust angles the right way, as well as keeping the subject centered and well positioned in the photo.
6 ā Explore different angles
This tip is classic the more angles and details shown, the better!
Many online stores lose customers by taking pictures only of the clothing print or just the front of the garment, for example. customers want and need to see the details of the clothesā¦
Think about dresses, blouses, tank tops, coats, pantsā¦ These pieces ask for front, back and side photos, so that the client can see the fit and imagine how it would look on your body.
7 ā Edit the Photos
Editing the images is crucial to correcting and enhancing details in product photos. You can do this through Photoshop, for example. But it’s okay if you don’t know how to use the toolā¦
You can also edit images with apps for smartphones, such as: Adobe Lightroom, VSCO and PicsArt and many others.
The idea is not to modify the image in a way that doesn’t convey the reality of how the product actually is. The purpose of editing is correct small details and make the photo more and more visually pleasing for customers.
If after editing you are in doubt about which version was better, do a ābefore and afterā comparing the images. This will help you to post only great photos of the clothes!
Also remember to maintain an aesthetic standard for the images, even in order not to deviate from the visual identity of the brand and the work you already do on social networks, for example.
8 ā Problems? Abuse of creativity!
Believe me: if you have a fashion Ecommerce, at some point you will face problems with wrinkled pieces, clothes in the wrong size…
In that case, always have some accessories around!
You can use pins to hold fabric leftovers, fans to give movement to the photograph, padding to create the impression of volumeā¦ Anyway, there are many possibilities!
It’s always good to have your iron ready and a hair remover. These are basic equipment for taking pictures of clothes from your online store.
Extra tip: Share your photos!
We’ve talked about this a bit before, but it’s well worth reinforcingā¦ Mainly because product photos are crucial for sales.
What’s the point of having amazing pictures of clothes if they won’t make it to customers? It is not enough just to publish them on your Ecommerce product pages.
With the tips given in this article, you will know exactly how to take clothes photos for Instagram, Facebook, Pinterest, etc.
So, produce relevant, quality content from that material. At social networks today have a strong sales power (Social Commerce’s intense growth proves this scenario), so don’t waste it…
This type of content has every chance of attracting more and more qualified people to your business. In other words: more customers to buy your products.
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