How to set up an online women’s clothing store with little money
Thinking about how to set up a virtual women’s clothing store on a shoestring? Basically, it takes two processes to do this:
1. The one of entrepreneurship: aims at creating the business/company;
two. The one of e-commerce implementation: aims to create an online sales site.
In this article I present tips with the most economical ways to leverage both. Check out!
How to set up a virtual women’s clothing store with little money: entrepreneurship
First, when it comes to setting up an e-commerce clothing business, you need to start a business. In this way, with a CNPJ, it will be possible to issue invoices to your customers. Also, the best suppliers will only sell you products for resale if you have a CNPJ.
The most economical way to start a company in Brazil today is through the Individual Microentrepreneur (MEI) modality. According to Law 123/2006, complemented by Law 155/2016, an MEI can earn up to R$ 81 thousand per year (condition in 2018).
In this mode, you can fit, for example, with the function “4781-4/00 – Retail trade of apparel and accessories”. According to the National Classification of Economic Activities (CNAE), this subclass includes:
• The retail trade of new clothing items of any material, such as: dresses, blouses, pants, underwear, school uniforms and the like;
• The retail trade of clothing accessories and complements of any material – ties, belts, scarves, socks, parasols and umbrellas, hats, gloves and the like.
However, this modality does not cover:
• The wholesale trade in clothing for personal safety;
• The retail trade of used clothing and clothing items;
• The retail trade of shoes;
• The retail trade of travel items: suitcases, bags, valises, etc.;
• The retail trade of wigs;
• The retail trade of sporting goods.
Given what you can and cannot do within this role/activity, develop a Business Plan. That is, put everything down on paper, before you go into practice. According to Sebrae, planned companies survive longer.
Finally, to learn about other MEI functions, access the Entrepreneur’s Portal.
More tips for planning an e-commerce business on a shoestring
Still on the entrepreneurship phase of the question “How to set up a virtual women’s clothing store with little money”, here are some tips:
• Choose women’s clothing that is in high demand (study your industry);
• Create a Buyer Persona and get to know the women who will be your customers;
• Use suppliers’ stock (act with Crossdocking and/or Dropshipping).
By working with your suppliers’ inventory, you keep your working capital, which you can use for other investments. Read the articles “How to set up an online store without stock” and “How to get suppliers for an online store” and learn how to work that way.
How to set up an online women’s clothing store on a shoestring: e-commerce site creation
One of the most economical ways to create a virtual store is through rented platforms. Some of these platforms make it possible to create an e-commerce website without having to pay anything. Despite imposing some limits (such as the amount of products, for example) they are great options to start.
Later, when you feel that the system starts to get too limited, don’t be afraid to do an e-commerce platform migration.
So, you’ll do well if you invest part of your profits in a more modern platform, like VTEX, which has better security, scalability, usability, etc. features.
Disclose is necessary
Once you’ve finished building the business and deploying the women’s clothing e-commerce site, you’ll need to publicize it. There are several ways to do this, with Content Marketing and sponsored links for e-commerce being good options.
In Content Marketing, you will need to have a video channel and/or an e-commerce blog, for example. With these features, it will be possible to publish SEO content that people will find on search engines.
Attracted by your videos and blog posts, people will also find your online store, where they will buy your products. A good Content Marketing strategy can take between six months and a year to start bearing good results.
The sponsored links strategy is much faster. In this format, you can advertise your online store’s product pages immediately and get results instantly.
In any case, the Sales Conversion Rate in e-commerce varies on average around 1.5%. Thus, for every 10,000 unique visitors, 150 make a purchase. Think about it when promoting women’s clothing in your store!
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Bachelor in Systems Analysis, Entrepreneur and Passionate about everything that involves digital retail. Founder and CEO of e-Plus, E-commerce and Digital Marketing agency.
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