How to set up an online store with little money
How to set up a virtual store with little money?
a lot of people wonder how to set up a virtual store with little money, thinking that the investment in creating an e-commerce is always high. A mistake.
Yes, it’s possible set up a virtual store without spending a lot. It all depends on the technical resources you employ and how you structure your e-commerce operation.
Gone are the days when setting up an e-commerce required a huge amount of money and dozens of programmers. That was there in the past.
With the development of technology, set up a virtual store it’s become a relatively simple task once you know the paths, and in this article we’ll give you some tips.
To facilitate the presentation of the script, we are going to divide it into five topics:
Let’s then analyze each of these items so that even with little money, you can set up your virtual store and participate in a market that continues to grow in Brazil and in the world.
1 – Determine how much money you have to invest
if the subject is how to set up a virtual store with little money, nothing more logical than defining how much money you really have to invest.
First, let’s make one thing very clear: There is no such thing as setting up a virtual store without spending anything. the such of the “free virtual store” it’s a piece of fiction. The ad may claim this, but in practice you will see that either there are hidden costs involved or the system just doesn’t work.
Once the total amount you want to invest in your e-commerce has been determined, it is necessary to divide this amount between the creation of the virtual store itself and the dissemination of the business.
In our e-commerce course, we always recommend that this division be done as follows: 30% for the e-commerce platform and 70% for your store’s digital marketing.
Don’t fall into the trap of spending all your money on the e-commerce platform and then running out of resources to publicize the business. An unadvertised online store simply doesn’t work.
2 – Plan your business very well
As in any other business, planning is essential for the success of an online store. So if you want to know how to set up a virtual store with little money, one of the main tips is to invest your time in planning.
Start by making a business plan for your e-commerce, defining objectives, resources, goals and all the necessary points to structure a successful e-commerce. It will save you a lot of time and money.
3 – Choose the e-commerce platform right
The first item in the structure of a virtual store is the e-commerce platform, a system responsible for creating the store itself and the administrative part of the business. This is the heart of the business, so you can’t be too careful, especially if you have little money to invest.
There are dozens of e-commerce platform providers in Brazil, and because of that, sometimes choosing the best solution for your case can become a little confusing issue.
For those just starting out and can’t afford to spend a lot, the best option is rented e-commerce platforms, that is, systems where you pay a monthly fee and receive the entire structure of the virtual store ready.
Your only job will be to register your products and define some other parameters, such as payment methods, for example.
The big advantage of this option is that you in addition to set up a virtual store without spending a lot with the platform, you will also have the advantage of not having to worry about the system, as the vendor will be responsible for system updates and maintenance.
Another option for those who are looking for how to set up a virtual store with little money is the creation of the virtual store with the WordPress platform, but in this case, you will need to know very well how the platform works.
It’s not difficult to set up a virtual store with WordPress, but you’ll need to know well the features offered by WP, as an e-commerce is a more sophisticated system, so you’ll need to deal with plugins and some other advanced system settings.
Another option for those who want to know how to set up a virtual store with little money is to create an e-commerce exclusively on Instagram, a very viable solution these days. Find out more details by reading the article How to Sell on Instagram.
4 – Create a good digital marketing plan
Another tip for those interested in knowing how to set up a virtual store with little money is to create a good digital marketing strategy for your e-commerce, as it will be largely responsible for attracting customers to your store.
As stated earlier, an undisclosed online store simply doesn’t work. It’s okay that you have great products and great prices, but if people can’t find your e-commerce, it won’t do any good.
Most of the tools for promoting virtual stores on Google and Facebook, for example, are paid, but that’s not why you’ll be discouraged, because it’s still possible to advertise for free on these two platforms.
the best way to advertise for free on google is to choose a strategy of SEO – Website Optimization for Search Engines, rather than sponsored links on Google Ads.
Since clicks on organic results on Google’s response pages cost nothing, in terms of search marketing, this is the best option.
Another alternative, this one involving Facebook, is to invest heavily in an organic reach strategy for your publications.
Admittedly, without investments in Facebook Ads, Facebook ads, little is achieved in terms of reach, but if you don’t invest in a good content strategy, then the thing doesn’t happen.
5 – Stand out for the service
Another tip for those who want to know how to set up an e-commerce with little money, is to invest heavily in customer service and transform it into a competitive differential. The saying is old but still valid: The best advertising is word of mouth from your customers.
After-sales in e-commerce plays a fundamental role in the process of customer loyalty. Recurring customers are a way to reduce your business disclosure costs, so there’s nothing better than investing in it.
Now that you know how to set up a virtual store with little money, it’s just a matter of planning and getting your hands dirty. Keep up to date by subscribing to our Newsletter.
By Alberto Valle, director and instructor of the E-commerce Course
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