How to Set Up a Women’s Clothing Online Store
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assemble a women’s clothing online store is the goal of many entrepreneurs, both the most recent and those who already have experience in the market.
That’s because, in fact, this branch has expressive sales figures and working with clothes is a very inviting business.
With that in mind, I have separated in this article the best tips for you to set up your online women’s clothing store
In the lines below, you will learn how to:
- Select a good niche;
- Choose the best domain and keyword;
- Create good content;
- Create your star product;
- And publicize your store.
Stay with me until the end of the article to find out everything you need to know when creating a good online store.
choosing the niche
Creating an online women’s clothing store starts long before you develop your website or choose your products…
The serious work starts with choosing the niche. Maybe you’re thinking, but I’ve already chosen: Feminine clothes.
However, there is still what we call micro-niche, that is, women’s clothing is a niche, but what kind of clothing are these?
Are they more luxurious clothes, for the gym, ballads, gospel? Anyway, there are a number of markets you can explore.
In that case, there isn’t just one correct answer or a specific niche that I can point you to.
What you need to think about to choose the best is:
- Which branch do I have the most affinity or experience?
- Is there an audience for this niche?
The first question, only you will be able to answer. But for the second one, we can rely on Google.
A quick search in the tool Google Keyword Planner is able to tell you whether or not your perfect niche has a good demand volume.
Another tool that you can also use for this is the Instagram fashion blogger profiles.
There, you can observe the latest popular trends and which looks cause the most excitement among fans.
An important tip here is that if you already have a physical clothing store, things are much easier.
After all, you won’t have to leave much of what you already work on, and even if your store is a generalist, it will still be possible to create internal divisions on the site to work with each area.
Domain and keyword
Once you have chosen your perfect niche, it’s time to think about your business domain and keywords.
Again, it’s worth resorting to uncle Google to find out what words people use to find the clothes you will sell.
With that, all you have to do is combine your store’s name with a keyword with a good volume of searches to create the ideal domain.
For example, Sun Indian Dresses – that would be solvestidosindianos.com.br.
This domain is perfect, as in addition to carrying the name of your store, it also facilitates indexing by Google when a user searches for the keyword.
Of course, this is not the only thing that defines whether your site will appear on the first page of Google, but it is a first step.
Developing the platform
Niche, name and domain decided it’s time to start one of the hardest parts: website development.
At this point, it will be necessary to choose two paths that can total difference in your results.
The first is to subscribe to one of these “ready-made stores”, where you pay a certain monthly fee for a pre-made template that you will just insert your products into.
This option is usually the entry point for those who are just starting out in the market and are unable to invest a little more.
This is because, over time, these ready-made stores no longer support your demand, as well as being too limited to create market impact strategies.
For those who are starting and cannot invest, they are a good option, as long as they are used temporarily.
That’s because, the second route you can take is to hire your store’s fully customized creation.
With a store that actually meets all your demands and does not have limitations when it comes to promoting the products, converting customers, managing the delivery system and so on.
Here at Flow, we are an ecommerce platform and we only create stores fully customizable.
This allows our customers to enjoy differentials such as:
- Good user experience;
- Optimization for search engines (your site on the first page of Google);
- 100% secure codes;
- Scalable platforms (no growth, product and sales limits);
- And integration with delivery systems of several private carriers, in addition to the Post Office.
Right in the first sales or in the first need for internal changes in the store, it is possible to notice the difference between something completely personalized and a website “in plaster”.
Of course, for everything, there is a moment and if you are not yet able to invest in the quality of your online store, the first option is not all bad – although it is not the ideal.
It is important that you give some thought to this before making a decision and finishing compromising your entire digital business.
Contents
Once the site is ready, it’s time to start preparing the content and here comes everything that the user will have access to and even some things that he might not even see.
I explain! In addition to the products and descriptive text of your store, it is also important to think about Google and the power of converting words.
Obviously, the flagship of a virtual store is its products, which need to have:
- Sharp and good resolution photos;
- Videos, when necessary;
- Product descriptions, very detailed;
- Information about sizes, weights, materials, etc.
But, beyond that, you need to think about the keywords – which we saw at the beginning of this guide, right in the first topic.
As I said before, they are very important, as it is through them that Google will find and display your website to customers searching the web.
Therefore, having a blog with your store or working on keywords in the descriptions of categories, brands and products will make all the difference.
Here at Flow, we have a unique system for optimizing these very important words.
Our professionals are experts in google ranking and work, throughout the project, focusing on codes, descriptions and the like to improve your site’s positioning.
Doing so ensures that your product is easily found on Google and gets more sales.
Mainly, your store’s star product, which we’ll talk about in the next topic.
star product
In case you didn’t know, the star product from an online women’s clothing store is the one that brings the most revenue from your business.
In short, it’s the product that many customers are looking for and no merchant – online or otherwise – can give it up.
In women’s clothing this is a bit tricky to define as collections change constantly and you depend on what the supplier will deliver to you.
However, if you look a little further up the sales chain, you will be able to define it precisely.
For example, if the top seller is black Adidas shorts – which at any time could stop being manufactured – then your star “product” will be shorts (not specifically black adidas).
So, even if the supplier ends the sale of that product, its flagship is still the shorts and you can invest a little more in this category.
Not only buying products, but also in sponsored ads and giving more prominence to the pieces in that category in your store.
To make it a little easier to identify star products, Flow has an incredible sales reporting system.
With this, you can define which are your star products and insert them in an upsell or cross-sell strategy.
Indicating them along with other products on several pages of the site, even directly in the shopping cart.
For this, Flow also uses a sales manager to facilitate the indication of products that make it possible to tie sales and earn more with the same customer.
Now, if you already own a physical store, you probably know which area of your inventory runs out most often.
Therefore, you are already halfway there and can start to focus on promoting the products, which is what we will see in the lines below.
The disclosure
Disclosure is, without a doubt, one of the most important ways to succeed in online sales and even physical ones.
There’s little point in having a good product at a great price and no one knowing about it, right?
That’s why it’s important that you study your audience very hard. It’s necessary to find out which social networks he frequents, what he likes, what he doesn’t like…
Anyway, it is necessary define the persona from your customer.
With that in hand, it’s time to start promoting your products and, mainly, categories on social networks and search engines, such as Google – for example.
Also at these times, Flow has a special resource for those who want to have a successful online women’s clothing store.
With it, you can create an Information Feed with Google and Facebook. Thus, it will be possible to send information directly to these two platforms correctly.
Making it easier – and a lot – when creating dynamic and remarketing ads, which are those that “chases” the user after he visits a certain product.
Is it a good idea to open an online women’s clothing store?
Well, now that you know practically everything that encompasses the various parts of creating an online women’s clothing store…
Is it worth it?
This question is always present in the mind of any entrepreneur and, unfortunately, the only one who can answer it accurately is the market research you should do.
However, there are some data that Flow has collected that can help you with this, for example:
- By the end of 2018, virtual clothing stores had an average increase in sales of 12%;
- By the end of 2018, they were over 123 million orders in virtual stores;
- The forecast for 2019 is a growth of approximately 15%;
- that would mean 137 million more orders in virtual stores.
The data is from Ebit|Nielsen, one of the most important data measurement and analysis companies in the digital market.
Of course, in order to capture a part of this market, you will need a lot of dedication and study, but it is possible to have an impact in this area.
Mainly because using the right strategies and with the right investment, your store – even if it is new to the digital business – manages to compete on equal terms with the market giants.
Proof of this are the dozens of new digital businesses that appear every day on the internet and that end up defrauding large companies that have already operated for years in the segment.
Conclusion
As we saw above, setting up an online women’s clothing store is not something that can be done overnight, let alone without planning.
Well, at least not if you want to be successful in your business…
That’s why it’s important that you choose well where it will operate and which partners will help it conquer this vast market that continues to grow.
Here at Flow, we have a team of specialists in virtual stores that can master your project and provide all the data and tools for you to make big money in this market.
There are dozens of resources that our customized platforms can offer for your company to impact and grow in the digital environment.
So, don’t waste any more time and come chat with us, we have a perfect plan to make your business take off!
Discover more articles in our categories Fashion & Looks & Luxe et 90s Outfits.
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